2023 Buying Cycle Churn Rate Multi-Channel 
Unbound B2B
JANUARY 11, 2023
B2B enterprise sales mean large business contracts involving a full board with higher risks and longer sales cycles. Buying signals. The buying signal is simply a state of ‘progression’ in the Enterprise sales process. Sales cycle.
Delivra
NOVEMBER 14, 2018
To get the best results, you must navigate massive amounts of data while managing numerous channels, deliverables, and campaigns. Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Decision/Buying: The prospect makes a final decision by purchasing a solution. Working backward from a customer’s final decision to buy, determine which micro-conversions need to occur along the way.
Expert insights. Personalized for you.
52 
Let's personalize your content