Kevin Indig

APRIL 11, 2023

The function of Marketing is to drive customers (if they can complete the buyer journey without talking to a person) or leads who connect with a sales rep. In 2023, companies must shift from growth to efficiency and can’t throw dollars against the wall to see which marketing spaghetti sticks.

Sales Cycle 107

Sales Cycle Marketing Attribution Multi-Touch Attribution Cost per Acquisition 107

Strategic-IC

FEBRUARY 22, 2021

In fact, the market overall is expected to reach a staggering $623 billion by 2023. Product-led growth puts the impetus on the buyer to navigate their own buyer journey, as often this is low-touch and doesn’t require engagement from a vendor sales team, making it a popular model for early-stage businesses.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Top of Funnel 62

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. Moreover, NetLine’s 2023 State of B2B Content Consumption and Demand Report reveals that content marketing remains a top priority for B2B marketers.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Single Grain

JUNE 30, 2022

By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA). You should use programmatic ads to reach customers at every stage of the buyer's journey. billion by the end of 2023.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Single Grain

DECEMBER 6, 2019

billion by 2023 – along with the rise of mobile use: Geo-fencing allows real-time targeting based on a user’s location. This works for any number of PPC goals, including: Target CPA – Generate new leads and customers for a maximum cost per acquisition that you set.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145