2023 Buyer's Journey Churn Rate Profiling 
Strategic-IC
FEBRUARY 22, 2021
In fact, the market overall is expected to reach a staggering $623 billion by 2023. Product-led growth puts the impetus on the buyer to navigate their own buyer journey, as often this is low-touch and doesn’t require engagement from a vendor sales team, making it a popular model for early-stage businesses.
Delivra
NOVEMBER 14, 2018
Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Streamline your processes by investing more of your team’s efforts to engage and follow up with prospects who fit your buyer profile. Build an effective lead scoring model.
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