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Account-Based Marketing (ABM) at Twenty: A Benchmark for Success in 2023 and Beyond

Marketing Insider Group

Source: Momentum ITSMA 2023 I was fortunate to see a preview of the 2022 ABM Benchmark Study at the Momentum ITSMA fall “ Marketing Vision 2023 event ”. The research shows that among organizations with active ABM programs, more than one-fourth (28 percent) of the total marketing budget is dedicated to ABM (more for leaders).

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The State of Modern Accounting Marketing Budgets

Hinge Marketing

How do today’s accounting firms build and utilize their marketing budgets? The 2023-24 Marketing Budget Benchmarking Study is the latest edition of this research partnership that is dedicated to uncovering the details of high-performance accounting marketing teams. Let’s review a couple of highlights.

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B2B marketing confidence survives budget pressures

Martech

Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. Among other key findings: 12% did report budget increases. A low profile for ABM? Budget cuts, inflation, pandemic, war?

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Potential B2B Marketing Predictions and Trends for 2023

Only B2B

So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. Companies are trying to maximize their marketing budgets when markets slow down. So let’s go into the top 7 lead generation tactics for 2023.

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AI, Automation, Intent: The State of Account-Based Marketing in 2023

Zoominfo

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. That starts with going after the right accounts that match your ideal customer profile (ICP).

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Content Marketing in 2023: 35 Stats You Should Know

ClearVoice

Several content marketing areas expect significant growth and change in 2023. Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers.

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Mastering the Most Important Content Metrics for 2023

Contently

As we look ahead to 2023, these are the top metrics categories to have on your radar. Usually, by the time a lead becomes an SQL, the sales team has identified that the prospect has a need for your product or service, the budget necessary to purchase it, the infrastructure to use it, and a pain point that’s alleviated by your offering.