Think the martech landscape is big? Here’s the size of the software industry overall
chiefmartech
JULY 30, 2022
That is the number of software products profiled on G2’s site as of last week. Is 2023 the Year of the Martech Cataclysm? Marketing departments are going to have tighter budgets and become much tougher customers when it comes to considering and negotiating martech purchases. The answer: at least 103,528. My best guess?
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