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Struggling To Keep Subscribers? 6 Ways Your Data Can Stop Cancellations

Salesforce

First-party data is key in a downturn Efficiency is a big priority when budgets are tight. streaming subscription churn rate is 38%, while Antenna estimates 19% of subscribers canceled three or more paid subscriptions in the past two years.

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MQLs vs HQLs – Valuing, Pricing and Deciding Which One to Buy?

Unbound B2B

Quick Summary: As B2B companies do not operate with infinite marketing budgets, it is important to prioritize leads that give the business a good return on investment (ROI). As B2B companies do not operate with infinite marketing budgets, it is important to prioritize leads that give the business a return on investment. Have sufficient budgets to buy your product or service. Ultimately, the type of leads you pursue should depend on your goals and budget.

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Think the martech landscape is big? Here’s the size of the software industry overall

Chief Martech

That is the number of software products profiled on G2’s site as of last week. Is 2023 the Year of the Martech Cataclysm? Marketing departments are going to have tighter budgets and become much tougher customers when it comes to considering and negotiating martech purchases.

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8 Marketing KPIs every SaaS brand should track

Strategic-IC

In fact, the market overall is expected to reach a staggering $623 billion by 2023. Churn. That’s why it’s essential that you, firstly, track your churn rate (monthly or quarterly), and secondly, identify the reasons behind lost business to minimize future issues.

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7 Growth Hack Strategies for B2B SaaS Companies

SalesIntel

According to the Software as a service (SaaS) Global Marketing Report , the SaaS industry has seen a low growth from 2019 to 2020 at a compound annual growth rate (CAGR) of 1%. However, from 2021, the market is predicted to recover and increase at a CAGR of 10%, reaching $253 billion in 2023.

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

Budgeting/Reporting/Planning. To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023.