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Think the martech landscape is big? Here’s the size of the software industry overall

chiefmartech

That is the number of software products profiled on G2’s site as of last week. Is 2023 the Year of the Martech Cataclysm? Marketing departments are going to have tighter budgets and become much tougher customers when it comes to considering and negotiating martech purchases. The answer: at least 103,528. My best guess?

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8 Marketing KPIs every SaaS brand should track

Strategic-IC

In fact, the market overall is expected to reach a staggering $623 billion by 2023. That’s why it’s essential that you, firstly, track your churn rate (monthly or quarterly), and secondly, identify the reasons behind lost business to minimize future issues. That’s a rapid evolution! Marketing KPIs at the Maturity level.

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7 Growth Hack Strategies for B2B SaaS Companies

SalesIntel

However, from 2021, the market is predicted to recover and increase at a CAGR of 10%, reaching $253 billion in 2023. It is most commonly used by early-stage enterprises that require rapid expansion on a limited budget. Create an ideal customer profile so that your marketing strategy can be tailored to certain personas.

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The Marketer’s Guide to AI-Supported Content Creation

ClearVoice

It also helps mitigate your churn rate by flagging crucial moments when your clients may consider leaving your business. In April 2023, our ClearVoice content marketing team ran an AI content production experiment, and it generated repetitive content for numerous different prompts even though the prompts were varied.

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

Budgeting/Reporting/Planning. To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. billion during 2019-2023. billion during 2019-2023. Business Intelligence. Governance, Risk & Compliance.

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

Updated November 2023. Lack of management buy-in leading to budget cuts: SaaS content marketing is a long-term strategy that’s unlikely to yield instant results. If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy.