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Service at Dreamforce: Your 5-Minute Guide to What’s in Store

Salesforce Marketing Cloud

At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Join us (in San Francisco or on Salesforce+ ) for three jam-packed days of learning, networking with peers, and fun. With a little help from AI.

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What’s the Mesh and Why It Matters for Marketers

Adobe Experience Cloud Blog

“I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. billion by 2023, growing at a rate of 9.6 percent CAGR during the forecast period (2017 to 2023). So… uh, yeah. Problems to Solve.

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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

Soon after, interactive/display ads were a thing, and I was producing pre-roll campaigns for Turner Broadcasting. Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. I was the kid with the camera growing up which led to working as a newspaper photojournalist in my teens.

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11 Real Social Media Trends for 2023: What Insiders Won’t Tell You

Marketing Insider Group

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. Change is the only constant in the world of digital marketing –especially when it comes to social media trends. Why is it trending? Showcase expertise.

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Three Types of Blog Posts That Will Bring You More Traffic

Webbiquity

How to Write One: Identify experts on the topic of your expert round-up (make sure they are actively engaging on social media, not just broadcasters!) How to Write One: Identify experts on the topic of your expert round-up (make sure they are actively engaging on social media, not just broadcasters!) Guest post by Ann Smarty.

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Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports

Webbiquity

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. That much is apparent I compiled this year’s list of marketing and communications predictions. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all. There are some caveats to note.