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10 AI marketing tools your team should be using in 2023

Sprout Social

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

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8 Best Practices for Successful B2B Marketing Automation

Delivra

To get the best results, you must navigate massive amounts of data while managing numerous channels, deliverables, and campaigns. Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Create a cohesive multi-channel experience.

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Demystifying PPC Pricing Packages: Optimizing Ad Campaigns

Single Grain

Pay-per-click advertising offers several compelling reasons for businesses to embrace this powerful digital marketing channel. Targeting options for audiences: It offers diverse targeting options like keywords, demographics, behaviors, and remarketing, reaching potential and existing customers. Work With Us Why U se PPC A dvertising?

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The Marketer’s Guide to AI-Supported Content Creation

ClearVoice

Not only can AI quickly recognize user patterns and behavior to inform your content strategy, but it can also personalize content to match those behaviors. Personalization and user engagement Pattern recognition in user behavior allows you to create hyper-personalized content strategies that maximize individual user engagement.