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10 AI marketing tools your team should be using in 2023

Sprout Social

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

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7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

Invest in cybersecurity solutions such as LexisNexis that can prevent fraudulent behavior. The reality is that most eCommerce websites suffer from the inevitable customer churn. A study by Omniconvert found that the average churn rate in eCommerce ranges from 62–82%. These are worrying stats for eCommerce business owners.

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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

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Looking for Ways to Improve Your SaaS Product Marketing Skills?

Tomorrow People

That means educating yourself on product development cycles, customer success efforts, and churn rates. For salespeople in particular, this may require a monumental shift in mindset and daily behaviors. Subscription-based SaaS products are expected to represent 45% of the total enterprise software market by 2023."

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11 User Engagement Metrics You Should be Looking at in 2023

Oktopost

11 User Engagement Metrics You Should Be Tracking in 2023. Churn Rate. Retention Rate. Bounce Rate. Churn rate. The churn rate is the percentage of customers who stop doing business with a company during a given period. Churn rate is fairly easy to calculate: Source.

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SaaS Marketing Plan Guide: How to Grow Your SaaS Sales in 2023?

Unbound B2B

Even when you’ve completed a sale, the work doesn’t stop there: onboarding, churn rates, growth hacking, and a slew of ROI calculations are all part of the complicated terrain that SaaS marketers require to navigate. This software can provide you insightful reports on your user’s behavior on your website.

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How to Improve Customer Retention Rate for your Shopify Store 2024?

Huptech Web

As per general benchmarks, they indicate that the average customer retention rate for eCommerce typically falls within the range of 30% – 40%. According to Sprinklr (2023), the average CRR in e-commerce is around 38%, meaning 3 out of 10 customers stay loyal to a brand for over a year.

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