How Data Mining Improves Buyer Experience


According to Gartner, by 2023, more than 50 percent of data and analytics leaders will be responsible for data creation, management, and analysis. It helps you identify and understand user behaviors, preferences, likes, dislikes, and online interactions across multiple digital platforms.

Looking for Ways to Improve Your SaaS Product Marketing Skills?

Tomorrow People

Would you rate the task as hard or easy? That means educating yourself on product development cycles, customer success efforts, and churn rates. For salespeople in particular, this may require a monumental shift in mindset and daily behaviors.


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8 Best Practices for Successful B2B Marketing Automation


Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. As you gain more data insights from your marketing automation, you can start fine-tuning your workflow to reflect customer behavior. Marketing automation can also score leads—identifying engagement-ready behaviors among prospects. You can set up your system to assign scores to prospects, based on specific behaviors.

8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. The artificial intelligence as a service (AIaaS) market is expected to reach $6-7 billion by 2023.

5 Ways to Use GA4 to Generate More Revenue For Your Business


It uses modeling that allows it to extrapolate from existing data in order to make assumptions regarding user behavior and site traffic. In October 2020, Google introduced Google Analytics 4 (GA4), its largest update to Google Analytics since the popular tool was unveiled in 2005.