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Sprout Social
OCTOBER 4, 2023
Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.
Top Rank Marketing
DECEMBER 15, 2023
Social Media Today ChatGPT Ranked Fastest-Growing Brand In 2023: Report Between January and October 2023 the AI technology organization ChatGPT was the fastest-growing among some 1,500 brands, as the AI tool maker has neared the $90 billion valuation mark, with traffic that has increased by 170 percent since February 2023, according to newly-published (..)
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Martech
MAY 11, 2022
Google will be sunsetting Google Analytics 3 (Universal Analytics) for free customers in July 2023 and frr paid customers in October 2023. Although UA is set to sunset in July 2023, Google notes users will be able to access their data up to six months after that time. Your tagging structure will need to be updated.
Martech
JUNE 15, 2023
Take our brief 2023 MarTech Replacement Survey AMA (A Million Ads) Studio.AI These functions include Executive HQ which aggregates and visualizes data from all media giving access to all spend and performance information; and Media Forecasting iterates and predicts spend performance and recommends further changes to budget allocations.
Sprout Social
JULY 25, 2023
That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. There is a growing urgency among business leaders to harness the power of social per The 2023 State of Social Media Report.
The Lead Agency
APRIL 14, 2024
In fact, 45% of marketers globally plan to increase their spending on content in 2024, 42% will keep the same budgets as 2023, and the remaining few are undecided or looking at a decrease. Most of the trends of 2023 remain in store for 2024, so you’d be forgiven for thinking it looks much the same. And it bears repeating.
Sprout Social
JUNE 28, 2023
Track brand mentions from people who tag your brand, and even people who don’t directly tag you. According to The 2023 State of Social Media Report , over half of marketing leaders say that social media data and insights consistently inform their company’s business strategy. And more businesses are starting to warm up to this.
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