B2B Marketing Directions

FEBRUARY 5, 2023

Source: Analytic Partners Analytic Partners , a provider of marketing optimization solutions, recently published an ebook that offers marketers five recommendations for addressing the economic uncertainty that's likely to exist for much of 2023. The risk of a recession in the U.S.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. 2023 will be a year of enhancing the customer experience . Customer marketing will be critical in 2023. “It

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Sprout Social

SEPTEMBER 18, 2023

Do your research You need to be aware of the market conditions to allocate the right marketing budget. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years. Research how the market has changed since last year: Do you have the same competitors?

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Seismic

MARCH 5, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. As we prepared for Shift 2023 , we saw automation, personalization, and compliant customization as critical areas where our customers would find significant value and opportunity.

Automation 105

Automation Personalization Allocation Marketing Management 105

Anteriad

JANUARY 25, 2023

Rob Sanchez, CEO of Anteriad – It’s 2023, and with it comes a fresh outlook, and likely, fresh goals to hit. With the uncertain economy, many B2B marketers need to reach their goals with an extra eye towards efficiency and performance. Our goal in 2023 is clear – to help you get in front and widen your lead.

Allocation 40

Allocation Lead Ranking Lead Scoring Privacy 40

Top Rank Marketing

DECEMBER 15, 2023

MarketingCharts The Top Priority of B2B Go-to-Market Leaders in 2024 52 percent of go-to-market leaders have said that better alignment between marketing, sales, and customer success was their top priority for 2024, with 43 percent prioritizing customer experiences and engagement, while 39 percent pointed to boosting brand awareness and the same number (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Litmus

JULY 5, 2023

In this email workflow checklist, we’ll share five simple steps you can follow to make your workflows more efficient right now, today. ( Download the PDF here to save this infographic for all eternity!) Email is still one of the most efficient marketing tactics—so make sure your stakeholders know that. But… What action?

Allocation 86

Allocation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 86

Valasys

MARCH 24, 2023

Lead Management Metrics in 2023 A new year means new objectives for the company. So, before we introduce the Lead Management metrics you should be tracking in 2023, let us answer a very basic question: What are the Lead Management Metrics? It’s about time we introduce the top lead management metrics you should be tracking in 2023.

Lead Management 52

Lead Management Work Management Marketing Management Sales Qualified Leads 52

Oktopost

DECEMBER 21, 2023

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

OCTOBER 10, 2023

There are also over 16% more online shoppers in 2023 compared to 2020. An increase in consumer-driven touchpoints Ten years ago, brands drove two-thirds of touchpoints across advertising, direct marketing and in-person experiences, according to Cadillac’s CMO Melissa Grady Dias during a June 2023 Millennium Alliance keynote.

Marketing AI 114

Marketing AI Paid Search Agency Allocation Marketing Management 114

Sana Commerce

MARCH 15, 2023

For businesses in the region, Brexit was just the beginning in a series of unpredictable events, including a global pandemic, supply chain roadblocks, and a renewed focus on the importance of efficient e-commerce. In the UK, businesses that have registered for VAT will automatically be allocated an EORI number.

Allocation 52

Allocation Business Marketing Management B2B Sales 52

Seismic

NOVEMBER 2, 2023

The State of AI in Enablement: 2023 Report found that respondents are embracing the infusion of AI into their existing enablement tools and programs. These include: Operational optimization including higher enablement efficiency, improved content usage, and tech stack consolidation.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Martech

MAY 22, 2023

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. Perhaps unexpectedly, although media allocation is flat, spending on digital channels actually showed a slight decline. He also said, using the analogy of a voyage, that what was needed was “not a bigger boat, but a more efficient boat.”

Spending 90

Spending Allocation Gartner Planning 90

SocialPilot

FEBRUARY 6, 2024

billion With the rapidly increasing popularity and efficiency attached to influencer marketing, it is not strange that global spending on influencer marketing amounted to approximately $34.08 billion USD in 2023. billion USD as of December 2023. billion USD in 2023, which was a higher figure than the projected $30.81

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

SmartBug Media

DECEMBER 22, 2023

Allocating a properly cost-effective budget takes strategic planning, a tech stack that supports the goals you set, and a team to carry it out. A Budget That Aligns with Strategy Budget allocation during the planning stage is critical for chief marketing officers (CMOs).

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Valasys

MARCH 21, 2024

Traditional models face key challenges, with outdated systems struggling to accommodate growing data loads and hindered efficiency. Hybrid and Multi-Cloud Integration Leveraging hybrid and multi-cloud architectures provides businesses with increased operational efficiency and reduced downtime.

Enterprise Management 40

Enterprise Management Marketing Management Allocation Planning 40

Salesforce Marketing Cloud

FEBRUARY 14, 2023

The big picture The average enterprise company uses more than 1,000 different applications across separate departments, which are often siloed, according to MuleSoft’s 2023 Connectivity Benchmark Report. Improve efficiency by determining which products best support their business needs. This is known as vendor sprawl.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Only B2B

APRIL 3, 2024

Prioritize leads effectively: Allocate resources to leads showing robust purchase intent, maximizing your efficiency. Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence.

Marketing AI 104

Marketing AI Ideal Customer Profiles Allocation Analysis 104

Metadata

MAY 24, 2023

To keep your demand gen engine turned on for the rest of 2023, you can start thinking about diversifying channels into two buckets—demand creation and demand capture. If this were 2018, I’d tell you to allocate your budget however your heart desires. Inefficient—and manual—budget allocation. What’s a budget group? The outcome?

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

LeanData

JANUARY 27, 2023

With the tech industry’s new focus on efficiency, what effect will recessionary economic conditions have on product innovation? This question and others were the focus of a fantastic 2023 Mega SKO session, “ A Perfect Pairing: How Product and Sales Partner to Drive Product Innovation.” However, there are exceptions.

Allocation 52

Allocation CPO Marketing Management Terms and Conditions 52

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

FMG Suite

SEPTEMBER 19, 2023

SAN DIEGO, July 13, 2023 – FMG Suite, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, today announced its acquisition of MyRepChat, the number one client text messaging platform for regulated industries.

Acquisitions 52

Acquisitions Enterprise Management Allocation Marketing Management 52

Brandpoint

AUGUST 21, 2023

How do you effectively allocate your resources to achieve remarkable results? Engage and Interact Allocate resources for actively engaging with your audience on social media. Allocate a portion of your budget to running campaigns or contests that encourage UGC, rewarding participants with incentives or recognition.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Sprout Social

FEBRUARY 12, 2024

Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. It means more efficient use of resources and a higher probability of conversions. They also provide unique upselling or cross-selling opportunities.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Ranking Lead Scoring 106

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. Regardless of the streamlined ease and efficiency that AI offers with otherwise time-consuming tasks, you still can’t completely discount the human element.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. Meta has emerged as the only viable option for this.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Huptech Web

MAY 19, 2023

By using attribution modeling and focusing on conversion rate optimization, you can understand the impact of each channel and allocate resources accordingly, ensuring that your marketing efforts are aligned and optimized for maximum impact. How to Boost Your ROI With Omnichannel Marketing?

CMS Development 52

CMS Development Marketing Automation Services Paid Search Agency Advertising Agencies 52

Scoop.it

MAY 11, 2023

This is why today we’ll be taking you through the steps you need to take to automate content marketing efficiently and effectively. The second priority should be to improve financial efficiency and resource allocation through automation. Here’s what you need to do.

Automation 81

Automation Effectiveness Work Management Content Marketing 81

Seismic

NOVEMBER 16, 2023

In order to be successful in this dynamic landscape, go-to-market (GTM) teams need to operate as effectively and efficiently as possible. Ultimately, technology-driven automation empowers sellers to allocate their energy and resources towards what truly matters – driving sales and fostering stronger customer relationships.

Marketing Analytics Tools 59

Marketing Analytics Tools Allocation Marketing & Strategy Budget Programs 59

Only B2B

FEBRUARY 6, 2024

Source: “ The State of B2B Intent Data 2023 “) Reach high-value prospects before your competitors will! Boosts Efficiency & Saves Resources: Eliminate guesswork and manual lead qualification processes. Ditch the scattershot approach and focus your efforts on companies demonstrating active buying intent.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Oktopost

SEPTEMBER 14, 2023

In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. By prioritizing accounts most likely to convert, you can optimize your time and resource allocation for maximizing MQLs. Lead attribution is an efficient method of measuring the results of your marketing strategy, and your success on social media.

Lead Ranking 69

Lead Ranking Marketing Qualified Leads MQL Lead Scoring 69

Oktopost

SEPTEMBER 14, 2023

In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. By prioritizing accounts most likely to convert, you can optimize your time and resource allocation for maximizing MQLs. Lead attribution is an efficient method of measuring the results of your marketing strategy, and your success on social media.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads MQL Lead Scoring 62

Bluetext

JANUARY 5, 2024

There are infinite benefits in streamlining these services in an integrated way, some of which include cost-effectiveness, consistent brand messaging, efficient resource allocation, and enhanced data analysis. At Bluetext, the integration of these marketing strategies is known as digital orchestration.

Forecasting 40

Forecasting Paid Content Marketing AI Allocation 40

The Lead Agency

APRIL 14, 2024

In fact, 45% of marketers globally plan to increase their spending on content in 2024, 42% will keep the same budgets as 2023, and the remaining few are undecided or looking at a decrease. Most of the trends of 2023 remain in store for 2024, so you’d be forgiven for thinking it looks much the same. And it bears repeating.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Metadata

JANUARY 18, 2023

In fact, now’s the time to look at 2023 and beyond as an opportunity to maximize your ad budget and increase performance while your contemporaries tighten their belts. In 2023 and beyond, every dollar must work for you. Brace for budget cuts Nearly 30% of major advertisers say they’re cutting their budgets in 2023.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Only B2B

AUGUST 25, 2023

This difference leads to a higher ROI, stronger customer relationships, and a more efficient use of resources. Must Read: The Role of AI in ABM: Enhancing Personalization and Efficiency Segmentation and Tiering Strategies A. This tiering allows you to allocate resources effectively and tailor your approach to each tier.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62