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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

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5 Ways to Use GA4 to Generate More Revenue For Your Business

Convert

One thing of particular importance to marketers is how this new and improved version of Google Analytics can help you in your business, and in this article, we take a look at 5 ways you can use GA4 to generate more revenue for your business. Marketers are already raving about these key upgrades: Source. Key Upgrades in GA4.