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How Data Mining Improves Buyer Experience


According to Gartner, by 2023, more than 50 percent of data and analytics leaders will be responsible for data creation, management, and analysis. It helps you identify and understand user behaviors, preferences, likes, dislikes, and online interactions across multiple digital platforms.

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5 Ways to Use GA4 to Generate More Revenue For Your Business


It uses modeling that allows it to extrapolate from existing data in order to make assumptions regarding user behavior and site traffic. Furthermore, GA4 allows you to allocate a user with an ID.