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Innovations in Search and Social [September 2023]

QuanticMind

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

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100 Compelling Email Statistics to Inform Your Strategy in 2023

Porch Group Media

Our team curated the latest stats we could find to help you stay current and informed for 2023. billion by 2023. 89.45% of Americans over the age of 15 use email. Ninety percent of users aged 15 to 24 use email, as do 93.6% of those aged 25 to 44. The only age group with less (84.1%) is over 65. Email Usage.

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Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

Why You Can’t Afford to Miss out on Connected TV in 2023. Here are some stats on why Connected TV should be part of your 2023 strategy: Do viewers watch traditional TV or streaming TV more? Another study by eMarketer shows cord-cutters are all set to reach 55.1 According to SpotX, the median age of viewers of Connected TV is 45.

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

Fast forward to 2023, and that number has surged to approximately 1.8 In the chart below, looking at the age group of 25 to 34-year-olds, a staggering 60% of households no longer have linear TV. When examining different age groups and their engagement with streaming TV, we observe the highest penetration among 18-34 year-olds.

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How to use Facebook and Instagram demographics for success on social

illumin

According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. In Q3 2023 , both Facebook’s monthly and daily active users grew, with daily active users growing to 2.09 billion up by 5% year over year.

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Podcast Marketing Statistics for Businesses

Spiralytics

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2

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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. According to data from eMarketer , 30% of marketers and publishers believe more efficient frequency capping would increase their CTV advertising spend. This explosion of options has revolutionized media planning. The good news?