Unbound B2B

JANUARY 16, 2023

Even when you’ve completed a sale, the work doesn’t stop there: onboarding, churn rates, growth hacking, and a slew of ROI calculations are all part of the complicated terrain that SaaS marketers require to navigate. Their sales cycle usually follows a three-step process: Acquisition : Getting new users onboard.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

Strategic-IC

FEBRUARY 22, 2021

In fact, the market overall is expected to reach a staggering $623 billion by 2023. We’re still early-stage here, but metrics to measure at product / market fit level include: Cost per Acquisition (CPA) / Customer Acquisition Cost (CAC). That’s a rapid evolution! This is where you begin to pull towards more quantitative metrics.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Top of Funnel 62

Single Grain

JANUARY 6, 2020

To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. billion during 2019-2023. The artificial intelligence as a service (AIaaS) market is expected to reach $6-7 billion by 2023.

Work Management 103

Work Management Marketing AI Marketing Management Trends 103

Convert

FEBRUARY 15, 2021

Third-party cookies have not been removed yet and there is talk that this will really take shape in 2023 , but connecting your Google Analytics to GA4 now will allow the platform to begin collecting data to provide better insights in the future. Click under the “Acquisition” area to “User” or “Traffic” Acquisition, whatever you prefer.

Marketing AI 59

Marketing AI Marketing Analytics Tools Generation Business 59

Oktopost

JULY 10, 2023

Social hiring is a big part of running a successful business in 2023, and diversifying your impact on social media through employee advocacy is a powerful way to stand out from the crowd. Glassdoor found that an increase of 1-star to a company’s rating translated to a 2.05-point point increase in customer satisfaction.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Multi-Channel Custom Publishing 48

Single Grain

JUNE 6, 2023

Ad Creation and Optimization: Craft compelling display ads that resonate with your audience and continuously optimize them to monitor performance and increase click-through rates. Hourly Rate: Pricing hourly allows agencies to accommodate the different budgets of each client better.

PPC 52

PPC Pricing Price Paid Search Agency 52

Single Grain

NOVEMBER 16, 2023

Updated November 2023. Aligning with the Buyer’s Journey: SaaS acquisitions often entail a prolonged decision-making process. This could include lead generation metrics, conversion rates, customer satisfaction scores, and retention rates.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Single Grain

SEPTEMBER 22, 2023

Updated September 2023. Here are some example keywords for this stage: [Product/service] reviews [Product/service] vs. [competitor] Best [product/service] for [specific use case] Top-rated [product/service] [Product/service] pricing and plans Is [your product/service] worth it? For MoFu, a lower bounce rate is ideal.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105