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Think the martech landscape is big? Here’s the size of the software industry overall

chiefmartech

That is the number of software products profiled on G2’s site as of last week. These numbers from G2 are inclusive of the fact that they’ve handled over 760 merger and acquisition cases since January of this year. Is 2023 the Year of the Martech Cataclysm? The answer: at least 103,528. It’s not just martech.

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7 Growth Hack Strategies for B2B SaaS Companies

SalesIntel

However, from 2021, the market is predicted to recover and increase at a CAGR of 10%, reaching $253 billion in 2023. New Clients: Getting new clients is what acquisition is all about. Create an ideal customer profile so that your marketing strategy can be tailored to certain personas. What Metrics Drive Growth Hacking.

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8 Marketing KPIs every SaaS brand should track

Strategic-IC

In fact, the market overall is expected to reach a staggering $623 billion by 2023. We’re still early-stage here, but metrics to measure at product / market fit level include: Cost per Acquisition (CPA) / Customer Acquisition Cost (CAC). That’s a rapid evolution! This is where you begin to pull towards more quantitative metrics.

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. billion during 2019-2023. The artificial intelligence as a service (AIaaS) market is expected to reach $6-7 billion by 2023.

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

Updated November 2023. Aligning with the Buyer’s Journey: SaaS acquisitions often entail a prolonged decision-making process. If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy.