MQLs vs HQLs – Valuing, Pricing and Deciding Which One to Buy?
JANUARY 4, 2023
Consider factors such as customer lifetime value (CLV), cost of customer acquisition (CoCA) or customer acquisition cost (CAC), and ROI from repeat customers when evaluating the overall lead generation success of your company. Cost per acquisition (CPA) or customer acquisition cost (CoCA/CAC). With this tool, you can view a detailed revenue report showing estimated CLV, total revenues generated over specified periods, and the average churn rate per day.