Think the martech landscape is big? Here’s the size of the software industry overall

Chief Martech

These numbers from G2 are inclusive of the fact that they’ve handled over 760 merger and acquisition cases since January of this year. Is 2023 the Year of the Martech Cataclysm? Up to 20% of the current martech landscape could churn before 2024.

8 Marketing KPIs every SaaS brand should track

Strategic-IC

In fact, the market overall is expected to reach a staggering $623 billion by 2023. We’re still early-stage here, but metrics to measure at product / market fit level include: Cost per Acquisition (CPA) / Customer Acquisition Cost (CAC). Churn.

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7 Growth Hack Strategies for B2B SaaS Companies

SalesIntel

According to the Software as a service (SaaS) Global Marketing Report , the SaaS industry has seen a low growth from 2019 to 2020 at a compound annual growth rate (CAGR) of 1%. However, from 2021, the market is predicted to recover and increase at a CAGR of 10%, reaching $253 billion in 2023.

8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. The artificial intelligence as a service (AIaaS) market is expected to reach $6-7 billion by 2023.

5 Ways to Use GA4 to Generate More Revenue For Your Business

Convert

Third-party cookies have not been removed yet and there is talk that this will really take shape in 2023 , but connecting your Google Analytics to GA4 now will allow the platform to begin collecting data to provide better insights in the future.