2023 Advertising Media Spending – Executive Summary
JUNE 10, 2023
Here’s how 2023 global media spending breaks down into offline vs. digital advertising, programmatic, walled gardens vs. open web, and DSP’s share of it. 856 Billion to be Spent Advertising Media, Globally In 2023, the estimated global spending on advertising media is $856 billion. of the digital ad spend in 2023.