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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits. Voice-powered Everything.

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Report: Marketers Now Leveraging Video Marketing to Resolve Pain Points

KoMarketing Associates

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. Overall, it’s the marketing department that leverages video marketing the most, followed by the product team. Nearly 20% says video marketing helps them build awareness and visibility.

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3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

2022 is right around the corner. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. B2B Influence.

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17% of Marketers Who Don’t Leverage Video Rely on Email Marketing

KoMarketing Associates

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? UpCity recently published its “Video Marketing Study” for 2022, and statistics suggested that out of the U.S.

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Five Social Proof Best Practices for 2022

Webbiquity

Social proof can help create trust and boost your business growth in 2022. It also includes a video that tells an even more profound story of success. The post Five Social Proof Best Practices for 2022 appeared first on B2B Marketing Blog | Webbiquity. Image credit: Thirdman on Pexels. Create a Community of Advocates.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. ” In March 2022, that shifted to “networking opportunities.” ” Just 25% of U.S.

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59% of Marketers Have Seen a Positive ROI from Video Content

KoMarketing Associates

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content. In terms of the benefits associated with utilizing video, 50% claim that it has helped them gain new customers, and 60% have seen video usage increase engagement.