Martech

OCTOBER 18, 2023

B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual B2B Buyer Report. The post B2B buyers see persistent problems with tech vendors appeared first on MarTech. Understanding how products would fit their business (35%).

Vendors 116

Vendors B2B Fulfillment eCommerce 116

Zoominfo

FEBRUARY 17, 2023

In 2022, we crossed over $1 billion in annual revenue. In 2022, we invested more than 117,000 hours in employee training and development. In 2022, we raised over $400,000 for 12 different organizations across five countries. Conservation By the end of 2022, over 95% of our cloud footprint was carbon neutral.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Liveintent

NOVEMBER 16, 2022

We are pleased to share that LiveIntent was included as a Sample Vendor for Identity Resolution (IDR) in the recently published The Gartner Marketing Technology Vendor Essential Guide. Gartner, “The Gartner Marketing Technology Vendor Essentials Guide”, Tia Smart , October 26, 2022. and/or its affiliates in the U.S.

Gartner 62

Gartner Vendors Sample Opinions 62

chiefmartech

MAY 3, 2022

I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). You can filter by a vendor’s HQ country. Missing vendor? Vendor that’s changed categories or gone away?

Search Marketing 145

Search Marketing Paid Search Agency Vendors Marketing Report 145

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Here’s a list of five macro B2B marketing trends to watch in 2022. An Elevation of Strategy.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

chiefmartech

JANUARY 10, 2022

Hello, 2022! Or document.write("Hello, 2022!") speed — let’s jump in to the martech topics I expect will shape 2022. Ecosystems are more than just a channel : “Vendors have shifted from a ship and forget model to having a maniacal focus on customer experience and lifetime value. to those still in codeland.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Engagio

DECEMBER 9, 2022

Gartner® named Demandbase a Leader among ABM vendors globally in the inaugural edition of their Magic Quadrant™ for Account-Based Marketing Platforms, 2022. The post 2022 Gartner ABM Magic Quadrant appeared first on Demandbase.

Gartner 62

Gartner Account Based Marketing ABM DemandBase 62

Messages that Matter

AUGUST 28, 2023

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. My findings are based on an analysis of vendors’ website home pages and several other pages such as product overview, why us and about us.

Vendors 52

Vendors Positioning Analysis Planning 52

Martech

SEPTEMBER 14, 2022

B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. The post Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors appeared first on MarTech.

Vendors 83

Vendors Peer-to-peer Buy Paid Search Agency 83

SmartBug Media

AUGUST 17, 2022

Identify Your INBOUND 2022 Goals. INBOUND 2022 Goal: Learn. INBOUND 2022 Goal: Network. INBOUND 2022 Goal: Sell. INBOUND 2022 Goal: Buy. Prepare for your conversations by prioritizing who you want to talk to and booking meetings ahead of time with vendors when possible.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

BOP Design

SEPTEMBER 7, 2021

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. B2B vendors are behind when it comes to meeting the needs of millennials who are B2B buyers. Almost 70% of B2B buyers find and consume content directly from a vendor’s website. (99

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Martech

DECEMBER 22, 2021

I would anticipate it to be up again in 2022.” We believe there are vendors out there who are putting too many marketers at risk for doing something unethical without knowing it.” The post Email marketing will be a success story in 2022 appeared first on MarTech. “2021 versus 2020, email was up 94% in volume.

Email Marketing 134

Email Marketing Ethics Privacy Protection Deliverability 134

Heinz Marketing

OCTOBER 28, 2022

Barrier #3 – Prospect already has a vendor/supplier. e-news subscription, content library access, custom audit review, or report) before highlighting that they have done their due diligence when they got their current vendor/supplier/partner, but things have changed. Testimonials, customer reviews, ratings, growth percentages, etc.)

Work Management 112

Work Management Marketing Management B2B Marketing Planning 112

TrustRadius Marketing

APRIL 17, 2022

mailmonday 2022) 40% of B2B companies plan to adopt marketing automation tools. mailmonday 2022) Of all those who weren’t using marketing automation , 26% said they were looking to in the next year. Demand Spring 2021) 86% of marketers are fairly satisfied to satisfied with their MAP vendor. billion in 2030.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Bionic

OCTOBER 10, 2022

Digiday just announced Bionic has been selected as a finalist in the “Best Marketing Automation Platform” category of the 2022 Digiday Technology Awards for the launch of our media planning + buying platform. Here are the 2022 finalists for the award. Look up vendor contact info. Import vendor proposals. About the Award.

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Advertising Agencies Budget Programs 52

Full Circle Insights

JANUARY 11, 2022

11, 2022 /PRNewswire/ — Full Circle Insights®, maker of comprehensive sales and marketing performance measurement solutions, today announced Journey Explorer, an extension of the company’s award-winning Digital Source Tracker, has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group. .

Full Circle Insights 98

Full Circle Insights Multi-Touch Attribution Marketing Automation Services Lead Ranking 98

KoMarketing Associates

AUGUST 3, 2022

DemandGen recently published its “2022 B2B Buyer Behavior Survey,” and statistics suggested that the majority of B2B buyers (63%) now want easy access to relevant content marketing that is applicable to their organization while evaluating solutions.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

Martech

MAY 3, 2022

2022 Martech Landscape. “Would this crisis be the catalyst for consolidating if not out right collapsing the vast and vibrant martech vendor universe?” The post The 2022 martech landscape shows the space growing towards 10,000 solutions appeared first on MarTech. Actually, there are 9,932 reasons.

Marketing Management 104

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 104

Liveintent

JANUARY 4, 2022

“Reach out to (publishers), reach out to vendors, reach out to similar brands. The post What to expect in 2022, with Helene Parker appeared first on LiveIntent Blog. Google’s decision “gives us more time to continue testing and have more relevant data-driven answers or solutions,” Helene says.

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

KoMarketing Associates

MARCH 28, 2023

Merkle released its “2022 Q3 Customer Engagement Report,” and data suggested that the majority of marketers (27.1%) have struggled with implementation when attempting to leverage their CDP. A key misconception stems from vendor claims that their CDP can fully solve for data issues and provide brands with a robust consumer 360.”

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

Webbiquity

MARCH 1, 2022

And finally, that “The tech spending outlook for 2022 is even more optimistic than it was coming into 2020 (before the pandemic),” which is great news for B2B marketers. ” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

KoMarketing Associates

FEBRUARY 21, 2023

Merkle released its “2022 Q3 Customer Engagement Report,” and data suggested that 23.7% A key misconception stems from vendor claims that their CDP can fully solve for data issues and provide brands with a robust consumer 360.” of marketers consider a lack of clean, reliable data to be their largest CDP barrier.

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

KoMarketing Associates

DECEMBER 28, 2022

Merkle conducted its “2022 Q3 Customer Engagement Report,” and the majority of marketers (27.1%) claim implementation is their largest barrier when it comes to using their CDP. A key misconception stems from vendor claims that their CDP can fully solve for data issues and provide brands with a robust consumer 360.”.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

KoMarketing Associates

NOVEMBER 2, 2022

Merkle recently published its “2022 Q3 Customer Engagement Report,” and statistics indicated that most marketers (27.1%) cite implementation as the biggest barrier when it comes to utilizing a CDP. A key misconception stems from vendor claims that their CDP can fully solve for data issues and provide brands with a robust consumer 360.”.

Marketing Report 245

Marketing Report Barriers Custom Publishing Statistics 245

Parse.ly

DECEMBER 15, 2022

That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly Gannett: False claims about election fraud, candidates swirl amid 2022 midterms. WeddingWire: The 7 Hottest Honeymoon Destinations for 2022. Content Matters 2022 Report. Martech Trends 2022 Report.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

Webbiquity

DECEMBER 28, 2021

Though Black Friday and Cyber Monday are now distant memories, a few vendors are extending some amazing offers through the end of the year. After what the world has been through the past two years, 2022 just has to be a better year, right? Thank you for reading, and best wishes for a happy and prosperous 2022! Be Optimistic.

Vendors 284

Vendors B2B Sales Paid Search Agency Segmentation 284

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. Those who said they had a “unified customer database” fell from 38% in 2022 to 33% in 2023.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Navigate the Channel

APRIL 6, 2022

How Do We Resolve Supply Chain Issues in 2022? Mitigate supply chain uncertainties by improving your supply chain management with all your vendors, no matter how small. The post Managing Supply Chains in 2022 appeared first on ER Marketing. This then completes the cycle by causing more labor shortages. Secure Your Supply Chain.

Work Management 65

Work Management Marketing Management Fulfillment Lead Ranking 65

Sana Commerce

AUGUST 17, 2022

August 16, 2022, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2022 Gartner Magic Quadrant for Digital Commerce. Gartner, “Magic Quadrant for Digital Commerce”, Jason Daigler et al, [August 11, 2022]. Gartner Disclaimer.

Gartner 59

Gartner Vendors Opinions Organic Leads 59

Aberdeen

NOVEMBER 16, 2022

Entry hall of KubeCon/Cloud Native 2022. But at the most recent KubeCon/Cloud Na tive 2022 in Detroit, there was definitely an enterprise theme to the event. POV of Aberdeen’s Jim Rapoza during KubeCon/Cloud Native 2022. to how to best create applications with it to how to scale and deploy applications and microservices.

Enterprise Management 52

Enterprise Management Work Management Class Customer Surveys 52

Navigate the Channel

JANUARY 3, 2022

After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. As a bonus tip, have a few extras imprinted with your logo for handing out to other vendors that might not have brought any. Wrap Up: Planning for In-Person Events in 2022.

Trade Show 65

Trade Show Planning Personalization Guidelines 65

Madison Logic

JUNE 6, 2022

Madison Logic Named a Leader in 2022 Quadrant Knowledge Solutions’ SPARK Matrix for Account Based Marketing (ABM) Platforms. The annual report provides a detailed analysis of the global ABM market dynamics, major industry trends and leading ABM vendors.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Sales Cycle 52

Mereo

JANUARY 6, 2022

By now you have been flooded by “resolution” and “2022 B2B trends” messages. Are you ready to face — and overcome — these 2022 leadership challenges? Leaders are rightfully worried they will lose key people to competing offers in 2022. How does your customer want to buy in 2022? PUT BUYERS FIRST IN 2022.

B2B 45

B2B Buyer's Journey Buyer Personas B2B Sales 45

KoMarketing Associates

JANUARY 26, 2022

DemandGen recently published its “2022 Database Strategies & Contact Acquisition Survey Report,” and statistics suggested that although 77% of marketers currently have a data acquisition strategy in place, 43% believe that significant improvement is needed. Using Customer Data to Achieve Marketing Goals.

Acquisitions 221

Acquisitions Marketing Strategy Marketing & Strategy Advertising Agencies 221