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How B2B Marketers Are Responding to Tough Market Conditions

Top Rank Marketing

A Challenging Time for B2B Marketers While warnings of an economic downturn haven’t been realized to the fullest degree , it’s clear that external conditions are having an impact on B2B activity, especially in the volatile tech space. Here are some trends that are placing B2B marketers in a uniquely tricky position at the moment.

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2022 State of Experiential Research Study Survey Terms & Conditions

AgencyEA

Terms & Conditions: NO PURCHASE NECESSARY. […] Additional entries only accepted if referral email address matches the participant email address entered at time of survey completion. Additional rules and restrictions apply. See below for details. Survey closes on October 26, 2021 at 11:59 pm.

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How Public Sector Organizations Will Transform in 2022

Salesforce Marketing Cloud

Making investments in these areas will yield long-term benefits like a workforce with higher morale — and a desire to stay. In 2022 and beyond, there are a multitude of opportunities for governments and government contractors to take advantage of more sustainable solutions from their technology providers.

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Top 5 UK Digital Health Trends for 2022

Conductor

To help your health tech solution stand out from the crowd, we analysed Conductor search data and uncovered the top 5 UK digital health trends for 2022. While they rank for just one term, “Betterhelp” as a branded term has achieved an impressive MSV of 14.8K, a 50% increase YoY. Read on to learn which trends make the list.

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2023 State of Experiential Research Study Survey Terms & Conditions

AgencyEA

Survey closes on October 6, 2022 at 11:59 pm. Terms & Conditions: NO PURCHASE NECESSARY. […] Additional entries only accepted if referral email address matches the participant email address entered at time of survey completion. Additional rules and restrictions apply. See below for details.

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HubSpot to cut around 7% of workforce by end of Q1

Martech

In 2022 it announced a major expansion of its international presence with new operations in Spain and the Netherlands and a plan to expand its Canadian presence in 2023. The current cool down in the martech space, and in tech generally, does need to be seen in the context of startling leaps forward made under pandemic conditions.

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Skills-based hiring for modern marketing teams

Martech

In 2022, an analysis of LinkedIn data revealed that the proportion of job postings on the platform not mandating a four-year degree increased from 15% to 20% , marking a 33% year-over-year surge. Tactical teams that respond to evolving consumer behaviors and market conditions drive unmatched business growth. The outcome? In your inbox.