Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ).

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Martech

MAY 24, 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. Take the 2022 MarTech Replacement Survey today! In 2021, marketing budgets claimed 6.4% in 2018, 2019 and 2020.

Marketing Budget 113

Marketing Budget Paid Search Agency Lock-In CMO 113

Brandpoint

DECEMBER 13, 2021

Staffing is a core issue that all businesses will face in 2022. If your growth plans for 2022 require people, you may not be able to fill the seats you need. Investing in employer branding is still a relatively new concept for many companies, but in 2022, it’s no longer optional. It might be time for Plan B.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. What does this mean for SEO in 2022?

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Launch Marketing

JANUARY 12, 2022

Think of it as a resolution for the new year – to make your marketing in 2022 the best it’s ever been! Kicking off 2022, B2B marketers must focus their marketing strategy on what they’re trying to accomplish, who they’re trying to reach, when they’re to reach their audience and how they will achieve their desired results.

Marketing & Strategy 139

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 139

Martech

DECEMBER 21, 2021

What will next year, 2022 bring for marketing operations? As the need for marketing tech management skyrockets, 2022 will be the year more companies bring on marketing ops leadership. . This is an area that’s ripe for disruption and will soon change in 2022. Which of the 2022 predictions do you think will come true?

Account Based Marketing 141

Account Based Marketing Enterprise Management Marketing Budget Work Management 141

Sprout Social

DECEMBER 7, 2021

Here are their predictions on what’s in store for the future of social media marketing in 2022. Will 2022 be the year we say goodbye to job listings that ask SMMs to do it all and then some? Your audience will take center stage… In 2022, engagement will have to go beyond liking posts and responding to comments.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. Scroll down to learn about the top B2B lead generating methods to implement in 2022.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Search Engine Journal

JULY 27, 2022

Google confirms the July 2022 product review update, the fourth in a series of updates targeting low quality reviews, is now rolling out. The post Google July 2022 Product Review Algorithm Update Rolling Out Now appeared first on Search Engine Journal.

Google 127

Google Product SEO 127

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. In addition, brands and advertisers can also engage and target users via unconventional devices, like wearables with programmatic technology. Wider reach with audio ads.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. The post 7 Content Marketing Trends for 2022 & How to Prepare appeared first on Brandpoint.

Trends 157

Trends Planning Work Management Contingency Planning 157

Liveintent

DECEMBER 21, 2021

With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. In 2022, publishers will need to double down on their existing first-party data strategy or explore how to build one. Let’s take a look. First-party data. Happy New Year!

Privacy Protection 127

Privacy Protection Marketing Analytics Tools Cost per Acquisition CPA 127

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). In 2022, U.S. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. In 2022, for instance, Amazon Prime will be broadcasting Thursday Night Football exclusively.

Advertising Agencies 115

Advertising Agencies Advertising Channels Advertisements Advertising 115

Brightedge

DECEMBER 9, 2021

As you look towards 2022, it’s essential to recognize the need for a structured, research-based approach to SEO that accounts for a broad set of ranking factors. The centrality of authority highlights the relevance of content promotion in 2022. Trust - Trust typically refers to the overall perception of your brand and website.

SEO 115

SEO Lead Ranking Lead Scoring Long Tail Marketing 115

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Moreover, brands reaching their interested customers directly through text messages and emails will become even more important in 2022. What will our customers want?

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Navigate the Channel

APRIL 19, 2022

Here is what you need to know about social recruiting in 2022. When you use target hiring ads, you’re looking to reach out to those with specific experience, interests, or who have worked in a specific job role or for a competing company in the past. Instead, it is always better to use demographics to help target the right applicant.

Media 123

Media Social Media Budget Programs Paid Social Agency 123

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Our 2022 The State of In-Housing Report shares some distinctive trends for marketing, and we’re looking closely at the top seven below. In 2022, influencer marketing is set to become a common marketing tactic. Dominate Digital Marketing in 2022. Virtual events.

Trends 111

Trends Planning Work Management Marketing Management 111

TrustRadius Marketing

MAY 3, 2022

That’s why we have compiled a list of the hottest data warehouse statistics for 2022 and beyond. As of 2022, over 60% of all corporate data is stored in the cloud. Statistia 2022) 78% of IT executives stated that their organizations leverage distributed clouds. Data Warehouse Trends for 2022 and Beyond.

Statistics 98

Statistics Budget Programs Distribution Trends 98

Conductor

JULY 14, 2022

The SEO experts at Conductor have you covered with all the details on what the May 2022 broad core algorithm update included and what it means for your SEO strategy, along with tips and Conductor-specific workflows to help you navigate the latest changes. What’s new in the Google May 2022 broad core algorithm update.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

Litmus

OCTOBER 25, 2022

Litmus Live 2022—aka, the premier email event of the year—has officially kicked off! We’ll catch you up on the top moments so far from Litmus Live 2022. We’ll catch you up on the top moments so far from Litmus Live 2022. — Jell K (@iamjellk) October 25, 2022. — Litmus (@litmusapp) October 25, 2022.

Trigger Marketing 88

Trigger Marketing Work Management Marketing Automation Services Email Marketing 88

Heinz Marketing

APRIL 19, 2022

Let’s go over the basics of lead generation and 3 new trends to incorporate into your strategies for 2022. They match with your ICP and target market but have not yet been qualified by sales or marketing. So, what are some lead generation trends to adapt to your 2022 strategy? Leads: How do You Classify Them? Being Data-Driven.

Lead Generation 91

Lead Generation Webinar Metrics Sales Qualified Leads Generation 91

Launch Marketing

FEBRUARY 16, 2022

In this first post of our series to support successful B2B marketing in 2022, we take a look at emerging trends and practices in email marketing. Not sure how to identify whether your email marketing is effective and reaching your target audience? Send time optimization is a tool that will only grow in popularity in 2022.

Marketing AI 118

Marketing AI Email Marketing B2B Marketing Trends 118

Litmus

OCTOBER 26, 2022

— alemieux (@alemieux) October 26, 2022. — Litmus (@litmusapp) October 26, 2022. — Litmus (@litmusapp) October 26, 2022. — Anne Tomlin (@pompeii79) October 26, 2022. Recipient engagement is about the closest thing that exists as a ‘deliverability hack’ in 2022,” said Meyer. LitmusLive2022.

Deliverability 91

Deliverability Trigger Marketing Work Management Marketing Management 91

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022. Check out a recording of the webinar.

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

Litmus

OCTOBER 28, 2022

And just like that, Litmus Live 2022—the premier email event of the year—is over. Read on for top insights and takeaways from Litmus Live 2022. Read on for top insights and takeaways from Litmus Live 2022. Missed Litmus Live 2022? — Jell K (@iamjellk) October 25, 2022. Missed Litmus Live 2022?

Open Rate 83

Open Rate Privacy Protection Marketing Management Click Rate 83

Martech

JANUARY 5, 2022

Join experts from NetBase Quid as they share insights from their State of Social 2022 report, including the biggest trends in social media that are shifting brand priorities and where the golden opportunities are for brands to connect meaningfully with targeted audiences.

Social Media 107

Social Media Ad Building Media Brand Identity 107

BOP Design

JANUARY 18, 2022

Below are the top 5 design trends for 2022: . Inclusive design affects every step of the B2B website design process —from strategic decisions regarding the website target audience to its tone of voice and graphic representation. The post The Top 5 B2B Website Design Trends for 2022?? Inclusive Design.

Design 108

Design Trends Marketing Websites B2B 108

Search Engine Journal

SEPTEMBER 20, 2022

Google confirms the September 2022 product review update, the fifth in a series of updates targeting low quality reviews, is now rolling out. The post Google September 2022 Product Review Algorithm Update Rolling Out Now appeared first on Search Engine Journal.

Google 92

Google Product SEO 92

Porch Group Media

MARCH 2, 2023

Top Home Improvement Projects for New Movers in 2022 We’ve done a deep dive into analyzing the progress, planning, and completed work new movers took on in 2022. Source: 2022 New Mover Trends Report by Porch Group Media It’s no shock painting is the number one choice for bringing your new home vision to life.

First-Mover Advantage 52

First-Mover Advantage Trends Intent Signal Purchase Intent 52

DivvyHQ

MARCH 3, 2022

Podcasts are all that and more, making them a prime content format to consider for your content marketing program in 2022. Today’s audiences demand content that’s available where and when they are. But if developing a podcast is outside of your wheelhouse, at least you can learn from them.

Best Practices 106

Best Practices Marketing & Strategy Demand Marketing 106

BenchmarkONE

JANUARY 20, 2022

The good news is that 2022 is expected to have a bit more predictability as the industry continues to adapt to the disruptions of 2020 and 2021. Here are four social media for trends for 2022 that you should consider as you work on upcoming changes to your strategy and your social media calendar. Making an Impact with Micro-Targeting.

Social Media 73

Social Media Trends Media Viral Marketing 73

Heinz Marketing

OCTOBER 28, 2022

Understanding experiential strengths will be crucial in creating a great campaign that can connect to your target audience. B2B marketers should make deliberate choices to show the customer experience that aligns with your target audience’s goals. Sample experiential strengths are: Onboarding. Product/ease of use. Personalization.

Work Management 108

Work Management Marketing Management B2B Marketing Planning 108

Bannerflow

DECEMBER 16, 2021

While 2021 has been another pandemic-affected year, we have seen shifts in comparison to 2020, so what will 2022 bring? Four key social ad trends for 2022: The prominence of video. Four key social ad trends for 2022. To get the most from your campaigns, it’s crucial to target the right audiences. The prominence of video.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Inbox Insight

MARCH 2, 2022

How can our unique insights guide your 2022 planning when it comes to channel adoption, investment and reporting? This indicates direct response initiatives are clearly high on the agenda for B2B marketers in 2022, proving that this traditional approach is still considered highly in today’s digitalized world. Reading time: 5 minutes.

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

xiQ

JANUARY 12, 2022

xiQ recognized in 11 categories in G2’s Winter 2022 report for B2B Sales. xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. The post xiQ Sales Intelligence Ranks High Performer in G2 Winter 2022 Report appeared first on xiQ inc.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Bannerflow

DECEMBER 8, 2021

The programmatic advertising trends you need to know for 2022: Slow death of the cookie. Segmenting your audience and the use of contextual targeting. In fact, their data shows that 51% of marketing professionals are investing more in contextual targeting, while 43% of advertisers say they’re optimistic about the future of this method.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98

Conductor

JANUARY 9, 2023

For Conductor Customers: Use Content Guidance within Conductor to ensure that the page aligns with the metadata of the top ranking pages for target keywords. Monitor your target keywords in Keywords to measure performance. The Why: ChatGPT was released on November 30th, 2022 and it gained 1 million users in under a week.

SEO 59

SEO Long Tail Marketing Keywords User-Generated Content 59