Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. But like on all social networks, trends on YouTube come and go. YouTube is no exception.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Martech

APRIL 12, 2022

In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S., The results showed what trends and technologies are helping marketers pivot where necessary, connect with customers, and drive conversions. Top challenges marketers face in 2022. Marketers look forward to big things in 2022. Get the trends report.

Trends 102

Trends Planning Marketing & Strategy Loyalty 102

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. While that won’t change in 2022, there are some additional things you can do to be successful. Companies should also be laying out how best to report their metrics.

Trends 100

Trends Planning Lead Scoring Lead Ranking 100

AgencyEA

JANUARY 24, 2022

Each year, Agency EA conducts an industry-wide research study, surveying professionals, experts and top case studies to identify the most impactful trends for the year ahead. The results are in: 2022 will be a comeback year for #experientialmarketing.

Marketing Report 98

Marketing Report Trends Advertising Agencies Paid Search Agency 98

Sprout Social

NOVEMBER 30, 2021

billion in 2022. It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for. Social commerce trends. AR commerce trends.

eCommerce 144

eCommerce Trends Social Media Amazon 144

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 We expect the same spike in January 2022.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Litmus

JULY 14, 2022

And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels. Download the guide now to find all the latest trends, audience insights, and tools you need to know to stake your claim as a digital marketing rock star. .

Hubspot 101

Hubspot Trends Privacy Protection Advertising Agencies 101

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. While 2021 has been another pandemic-affected year, we have seen shifts in comparison to 2020, so what will 2022 bring? Four key social ad trends for 2022.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. That’s according to the 206 marketing leaders who responded to the survey. The post What Are the Hot Content Marketing Trends in Technology for 2023?

Trends 150

Trends Planning Content Marketing Marketing Management 150

Martech

FEBRUARY 2, 2022

New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies. To help with this, here are three of the most important social media trends to look out for in 2022. VR/AR aren’t the only major trends floating around social spaces.

Social Media 102

Social Media Social Marketing Trends Media 102

Bannerflow

DECEMBER 8, 2021

Programmatic advertising is experiencing a period of change and if there ever was a time to be aware of the latest trends in this ad space, it’s now. In this guide, we’ll discuss the latest programmatic ad trends, including the slow death of the cookie, the possibilities for connected TV and the re-emergence of creativity.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98

B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Bionic

JANUARY 12, 2022

Thursday, January 20, 2022. 1:00 PM EST. Our friends at Function Point will soon drop new research revealing the 2022 trends at advertising agencies. Function Point surveyed more than 300 agencies to identify the 2022 trends on agency productivity and profitability.

Advertising Agencies 52

Advertising Agencies Ad Agencies Trends Stats 52

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Fortunately, Google Trends is a free tool to help solve these challenges. Such long-tail keywords found through Google Trends are easier to rank for. Another challenge?

Marketing AI 173

Marketing AI Trends Google SEO 173

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. To truly understand its effectiveness and impact, we need your valuable insights.

Customer Surveys 85

Customer Surveys B2B Marketing B2B Marketing & Strategy 85

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 112

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 112

Outgrow

MARCH 7, 2022

Marketing Trends 2022: The Good, Bad, and Ugly. Since the pandemic, marketers have realized that keeping up with the latest marketing trends is critical for the success of their marketing campaigns. These upgrades and trends will ultimately define the future of digital marketing. . D2C eCommerce Is Sales on the Rise.

Trends 52

Trends Planning eCommerce Paid Search Agency 52

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 70

CMO Customer Surveys Research B2B 70

Hubspot

OCTOBER 12, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips. Let's take a look at the top social selling trends of 2022. This trend is picking up traction amongst B2C businesses.

Trends 83

Trends Ideal Customer Profiles Cold Calling Social Media 83

Content Marketing Institute

OCTOBER 13, 2021

That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. Continue reading → The post B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research] appeared first on Content Marketing Institute.

Research 141

Research B2B Marketing Content Marketing Brand Identity 141

Conductor

JANUARY 5, 2022

To help your health tech solution stand out from the crowd, we analysed Conductor search data and uncovered the top 5 UK digital health trends for 2022. Read on to learn which trends make the list. Trend #1: Workplace wellbeing. Trend #2: Telemedicine and virtual healthcare. Trend #3: Genomics.

Trends 64

Trends Marketing AI Lead Scoring Lead Ranking 64

TrustRadius Marketing

APRIL 21, 2022

We also touch on some essential trends to be aware of, including: A Focus on User and Employee Experience Help Desk Proactivity Automation is looking Different. Hubspot 2022) 60% of high-growth customer service teams use a help desk, significantly higher than slower-growing teams. Hubspot 2022). Hubspot 2022).

Statistics 52

Statistics Trends Customer Satisfaction Stats 52

Marketing Insider Group

DECEMBER 8, 2021

AI-powered customer service meets burgeoning demand: a survey by Bright Local suggests that 58% of consumers have utilized voice search to locate local businesses in the past year. A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week.

Practices 293

Practices Tips Business Emarketing 293

Martech

DECEMBER 21, 2021

What will next year, 2022 bring for marketing operations? A 2021 survey by BrandMaker showed that a top priority for CMOs is better tech stack integration, a key responsibility of the marketing ops function. As the need for marketing tech management skyrockets, 2022 will be the year more companies bring on marketing ops leadership. .

Account Based Marketing 141

Account Based Marketing Enterprise Management Marketing Budget Work Management 141

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. Almost half the high growth AEC firms surveyed used data from their website or other digital sources to score leads and were 30 percent more profitable than the no growth firms. About the Study.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

DAGMAR Marketing

DECEMBER 28, 2023

Before we enter a new year of innovation and endless possibilities, we’ve gathered a list of some of the most memorable moments in marketing, in addition to some hints about new trends we could potentially look forward to in the near future. The post 2023 Digital Marketing Recap: Past, Present, and Future Trends appeared first on DAGMAR.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Martech

NOVEMBER 15, 2023

Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. A survey of U.S. Consumers are looking to spend, and it’s not too late for marketers to act.

Act-On 118

Act-On Trends Paid Search Agency eCommerce 118

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. Continue to read here. Read the full article. Read the full article.

Trends 82

Trends Planning Work Management Marketing Management 82

Heinz Marketing

FEBRUARY 5, 2022

Five B2B Social Media Trends To Watch In 2022. Marketing In 2022: 5 Trends to Watch. 2021 was a big year for a lot of us and 2022 is going to be a big year too, but in different ways. The post B2B Reads: Marketing Trends, Speech Delivery Mistakes & Effective Single-tasking appeared first on Heinz Marketing.

Trends 118

Trends B2B Marketing Effectiveness Planning 118

Brandpoint

DECEMBER 13, 2021

Staffing is a core issue that all businesses will face in 2022. If your growth plans for 2022 require people, you may not be able to fill the seats you need. Investing in employer branding is still a relatively new concept for many companies, but in 2022, it’s no longer optional. It might be time for Plan B.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

KoMarketing Associates

OCTOBER 12, 2022

RRD recently published the results of a survey conducted among 500 marketing decision makers, and statistics indicated that the majority (85%) are now interested in exploring new, innovative marketing channels. Thus far, most respondents (33%) say that social media marketing has yielded the best return-on-investment (ROI) in 2022.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

SpotMe Blog

MARCH 31, 2022

It’s no surprise that 2022’s event trends are largely influenced by the global pandemic. Backed with this knowledge, we walked into the year armed with the event trends for 2022 — trends that are centered on using technology to its fullest potential, and harnessing all of our creativity to engage our audiences.

Work Management 52

Work Management Marketing Management Trends Ideal Customer Profiles 52

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. billion in 2022. billion in 2022).

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Bannerflow

JULY 5, 2022

However, there should always be room for improvement, and if you have yet to consider the leading trends and strategies defined in our The State of In-Housing Report 2022 , there is still time to maximise their potential for your business. Those top trends are: Content marketing. Data analysis. Social media optimisation.

Trends 96

Trends Planning Paid Search Agency Digital Marketing Funnels 96

Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. Omnichannel marketing platform Skai surveyed 1,000 consumers ahead of Prime Day to find out the top product categories shoppers were considering. Why we care.

eCommerce 108

eCommerce Trends Amazon Gartner 108