Biznology

JANUARY 26, 2022

I was recently interviewed by Karen Mangia, VP at Salesforce, for Authority Magazine on the Great Resignation and the Future of Work. I shared with her top five trends we see in working with our clients: 1. Fair pay, time mastery, and the ability to work from anywhere are becoming must-haves to attract the best talent.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

ANNUITAS

DECEMBER 9, 2022

Sales is on the front lines of uncertainty, dealing with organizational pressure to bring in new business, increased expectations with decreased resources, and all the uncertainty that this past year has brought us. Salespeople today spend on average one full work day researching their prospects so this research time needs to be worth it.

Cold Calling 130

Cold Calling Blast Campaigns Work Management Click Rate 130

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Brandpoint

FEBRUARY 9, 2022

Many businesses were inspired to action in the wake of the George Floyd murder and subsequent protests, and we were, too, but we also realize that devoting time to D&I efforts means putting in the work on a regular basis. Here’s to 2022! Day is now an official Brandpoint holiday. See more at the MN PRSA website here.

Education 164

Education Communities Ad Agencies Organization 164

Marketing Insider Group

MARCH 18, 2021

Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration. What you need is a strategy that actually works. See which resources garner the most interest, what time and day your audience is engaging, and which channels are successful.

Social Media 361

Social Media Work Management Webinar Metrics Social Marketing 361

Sprout Social

DECEMBER 7, 2021

Running a brand account takes hard work, thick skin and endless creativity—not to mention an incredible amount of foresight. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. Some days it feels like you need a crystal ball.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Contently

NOVEMBER 22, 2021

The COVID-19 pandemic didn’t just alter the way we work; it also changed how we connect with one another. With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience. This awoke a sleeping giant: content marketing. Here are the major takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Liveintent

MAY 24, 2022

’s Best Places to Work in 2022 list. “We invest heavily in creating a suite of perks and benefits to support people and help them live their best work life,” said Abby Hamilton, chief people officer at LiveIntent. “People want to be seen, heard, and recognized for the work that they do.”

Best Practices 62

Best Practices Resources Intent Class 62

Launch Marketing

JANUARY 12, 2022

Think of it as a resolution for the new year – to make your marketing in 2022 the best it’s ever been! Kicking off 2022, B2B marketers must focus their marketing strategy on what they’re trying to accomplish, who they’re trying to reach, when they’re to reach their audience and how they will achieve their desired results.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 138

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. What does this mean for SEO in 2022?

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. Scroll down to learn about the top B2B lead generating methods to implement in 2022.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Heinz Marketing

JANUARY 20, 2022

Or maybe you’re just optimistic about 2022 and are taking things as they come. Here are four tips for personal and professional growth for your to consider incorporating in 2022. When setting goals, think beyond the KPI’s you’re responsible for at work or any other goals your company might set for you.

Personalization 103

Personalization Tips Paid Search Agency Consulting 103

Conductor

JANUARY 4, 2022

However, the truth is that SEO was taken for granted in the past because sometimes it works the way you want, but other times, it doesn’t. Top 3 reasons SEO is’t going anywhere in 2022. And looking at SEO as being dead is really misunderstanding what search engines are and how they work. How will SEO change in 2022?

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Launch Marketing

MARCH 3, 2022

I Live Here I Give Here , the group behind the Amplify Austin program, works to ensure the Austin community is supported as it grows. . As part of our 2022 participation in Amplify Austin, we will be making a $5,000 matching donation to Breakthrough Central Texas. Eduardo, Marketing Specialist – Breast Cancer Resource Center.

Paid Search Agency 118

Paid Search Agency Communities Organic Leads Resources 118

TrustRadius Marketing

FEBRUARY 3, 2022

Cloud management techniques also help leverage cloud resources to develop and deploy software applications through APIs. Here are the 5 most important elements of cloud management that any organization should consider when working on the cloud. Making the most of human resources. Choosing a cloud environment.

Work Management 52

Work Management Enterprise Management Budget Programs Contingency Planning 52

Walker Sands

FEBRUARY 8, 2022

That’s why we’re pleased to announce that the work and expertise of our web and demand generation teams have earned our agency a platinum and two gold AVA Digital Awards in 2022. The refreshed templates created a more engaging user experience with case studies and gated resources for lead capture.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

chiefmartech

JANUARY 10, 2022

Hello, 2022! Or document.write("Hello, 2022!") speed — let’s jump in to the martech topics I expect will shape 2022. On the contrary, this is a dramatic expansion of the scope of scale of the work martech and marketing ops professionals can engage in, working beyond the walls of classic martech.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. Brands can specify the ad channels, formats, and media types that bring the best results and focus their resources on those areas. How does programmatic advertising work?

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

ClearVoice

DECEMBER 9, 2022

2022 has been no different. TikTok became the most downloaded app in 2021 and has continued that trend in 2022. Here are a few highlights from 2022 that won Clio awards : KFCCinema : a 30-second video where a sound artist crunches on KFC chicken while watching cinematic movie scenes. Short content used to work.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Litmus

OCTOBER 26, 2022

— alemieux (@alemieux) October 26, 2022. — Litmus (@litmusapp) October 26, 2022. — Litmus (@litmusapp) October 26, 2022. — Anne Tomlin (@pompeii79) October 26, 2022. Recipient engagement is about the closest thing that exists as a ‘deliverability hack’ in 2022,” said Meyer. LitmusLive2022.

Deliverability 92

Deliverability Trigger Marketing Work Management Marketing Management 92

BOP Design

SEPTEMBER 7, 2021

What works? We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help. What’s not?

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Sprout Social

AUGUST 25, 2022

For example, you will invest more resources into video content for platforms like YouTube and Instagram. These factors will help you choose targeting strategies and platforms that will work best for your campaign—which ultimately determines your budget.”. Creator compensation: $100-$425 per post or video. Ad campaigns.

Paid Content 122

Paid Content Social Media Work Management Marketing Management 122

Hinge Marketing

JANUARY 10, 2022

These extraordinary firms have found strategies and tactics that work in today’s new normal. Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. Download the High Growth Study 2022 Executive Summary. Download the High Growth Study 2022 Executive Summary. About the study.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

B2B Marketing Directions

SEPTEMBER 12, 2021

The fourth quarter is almost here, and that means many marketing leaders will soon begin planning for 2022. Despite the more benign business environment, developing an effective marketing plan for 2022 will still be challenging, so it's essential for marketing leaders to employ a sound planning process.

Planning 95

Planning Marketing Plans Paid Search Agency Analysis 95

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Enterprise Management 95

Enterprise Management Work Management Customer Satisfaction Lead Scoring 95

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Thankfully, finding and working with influencers is much easier than before. is an influencer marketplace that works a bit differently. Key features.

Marketing Budget 111

Marketing Budget Budget Programs Enterprise Management Work Management 111

Inbox Insight

MARCH 2, 2022

How can our unique insights guide your 2022 planning when it comes to channel adoption, investment and reporting? This indicates direct response initiatives are clearly high on the agenda for B2B marketers in 2022, proving that this traditional approach is still considered highly in today’s digitalized world. Reading time: 5 minutes.

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Zoominfo

APRIL 14, 2021

“I still believe wholeheartedly that an in-person work environment allows us to work together to invent, collaborate, and learn most effectively. Introducing the Hybrid Remote Work Model. Our new hybrid-remote work model, which consists of three days per week in the office and two days at home, will take effect in July.

Zoominfo 130

Zoominfo Work Management Guidelines Marketing Management 130

Sprout Social

JULY 6, 2022

The top times to post on Twitter we found above may help you determine when you should focus on prioritizing publishing new content versus devoting resources to customer support or consider a multiple Twitter account strategy. Consumer goods social media resources. Higher education social media resources.

Twitter 103

Twitter Best Practices A/B testing Social Media 103

SalesIntel

OCTOBER 27, 2021

But, with 2022 fast approaching, the landscape is almost certain to shift, bringing a brand new troupe of opportunities with it – so being adaptable and prepared is as important as ever. Just because it hasn’t worked before doesn’t mean it never will. This works both ways, however. Understand What Worked Well & Why.

Cold Calling 97

Cold Calling Outreach Case Studies Lead Scoring 97

Madison Logic

JUNE 28, 2022

Leading Global ABM Platform Madison Logic Earns 2022 Great Place to Work® Certification for Second Consecutive Year Across U.S., NEW YORK, NY – June 28, 2022 – Madison Logic , the leading global digital Account Based Marketing (ABM) platform, today announced that it received the 2022 Great Place to Work Certification in the U.S.,

Account Based Marketing 52

Account Based Marketing ABM Lead Scoring Lead Ranking 52

TrustRadius Marketing

APRIL 17, 2022

Marketing automation allows for a marketing team or individual to amplify their work to thousands of people. mailmonday 2022) 40% of B2B companies plan to adopt marketing automation tools. mailmonday 2022) Of all those who weren’t using marketing automation , 26% said they were looking to in the next year. billion in 2030.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Heinz Marketing

DECEMBER 8, 2021

Important questions like “What worked well? How do can you get out of this loop and learn from your successes and opportunities to optimize your marketing campaigns in 2022? Your CRM and marketing automation tools are resources for reporting on your marketing campaign metrics. What were some pain points?” Rinse & repeat.

Campaigns 106

Campaigns Work Management Advertising Benchmark Top of Funnel 106

chiefmartech

JULY 11, 2022

Enterprise automation company Workato (disclosure: I’m an advisor to them) recently released their 2022 Work Automation Index. It’s not a survey, but rather the aggregated data from 900 of their midsize and enterprise customers from February 2021 to January 2022. This is Big Ops incarnate.

Automation 101

Automation Enterprise Management Work Management Planning 101

Conductor

JANUARY 18, 2022

New variants, vaccine boosters, and travel restrictions: the COVID-19 pandemic seems to be ramping as 2022 begins. We even created a COVID-19 resource hub to consolidate all our research on the pandemic’s impact on various industries. Pandemic Developments in 2022. Travel uncertainty remains an issue going into 2022.

Trends 111

Trends Distribution Demand FAQ 111

Televerde

APRIL 4, 2022

The Most Significant Challenges of 2022. Decent Work and Economic Growth: Promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all. Life Below Water: Conserve and sustainably use the oceans, seas, and marine resources for sustainable development.

Communities 98

Communities Customer Satisfaction Work Management Positioning 98

Zoominfo

JUNE 14, 2020

“I still believe wholeheartedly that an in-person work environment allows us to work together to invent, collaborate, and learn most effectively. Introducing the Hybrid Remote Work Model Our new hybrid-remote work model will consist of three days per week in the office and two days at home. Fully remote. Fully in person.

Zoominfo 130

Zoominfo Work Management Guidelines Marketing Management 130