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Report: Email Marketers Seeing Open Rates and Click-Through Rates Rise

KoMarketing Associates

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. However, the median open rate came in at 24%, which is an increase of 3% from the prior year. Furthermore, the average click-through rate is now up 4.4%

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Five Social Proof Best Practices for 2022

Webbiquity

Social proof can help create trust and boost your business growth in 2022. Case studies, brand-name clients, customer ratings, and other types of social proof can all be helpful in assuring prospective B2B buyers that your brand is a trusted choice. Image credit: Thirdman on Pexels. Here are five ways to effectively utilize it.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. ” In March 2022, that shifted to “networking opportunities.” We’re just not quite there yet.

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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits. Voice-powered Everything.

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5 proven ways to boost conversion rates in 2022

Martech

Understanding each stage of the funnel and optimizing the conversion rate at these different stages will convert leads to customers. Join Alex Ortiz, CMO of Sendoso and learn how to improve conversion rates by refining your strategy within the funnel and focusing on and measuring what matters.

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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

In 2022, we crossed over $1 billion in annual revenue. In 2022, we invested more than 117,000 hours in employee training and development. In 2022, we raised over $400,000 for 12 different organizations across five countries. Conservation By the end of 2022, over 95% of our cloud footprint was carbon neutral.

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47% of B2B Marketers Still Only Rate Lead Nurturing Initiatives as ‘Average’

KoMarketing Associates

DemandGen recently published its “2022 Lead Nurturing and Acceleration Benchmark Survey,” and statistics suggested that most B2B marketers (47%) would still only rate their existing lead nurturing initiatives as “average.” Furthermore, 30% admitted that their initiatives “need improvement.”.