Marketing Insider Group

NOVEMBER 15, 2021

In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. Image Source.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Dig deeper: MarTech Replacement Survey. Predictive analytics.

Marketing Automation Services 126

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 126

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. .”

Marketing Automation Services 117

Marketing Automation Services Marketing AI Marketing Automation Automation 117

Martech

DECEMBER 21, 2021

Companies were forced to make hard pivots in their marketing strategy, and they needed strong marketing operations muscle to do it. It was an absolute pleasure to see marketing operations come out of the woodwork, and I don’t see any signs of its emergence slowing down. . What will next year, 2022 bring for marketing operations?

Account Based Marketing 142

Account Based Marketing Enterprise Management Marketing Budget Work Management 142

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. They also use technology to track their marketing and business development activities more frequently than their counterparts. . The post High Growth Study 2022: AEC Firms Go Digital appeared first on Hinge Marketing.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. Scroll down to learn about the top B2B lead generating methods to implement in 2022.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

KoMarketing Associates

APRIL 19, 2023

This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8% in February 2022. The majority of marketers (69.9%) now spend most of their time managing the present, rather than just 30.1% who stated that they were focused on managing the present back in February 2022.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

Martech

AUGUST 8, 2022

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Read next: 16 marketing automation platforms your organization should consider. In January and February of 2022, 207 Marketo users responded to the survey.

Marketing Automation Services 102

Marketing Automation Services Marketing Automation Studies Automation 102

Litmus

OCTOBER 25, 2022

Litmus Live 2022—aka, the premier email event of the year—has officially kicked off! We’ll catch you up on the top moments so far from Litmus Live 2022. We’ll catch you up on the top moments so far from Litmus Live 2022. — Jell K (@iamjellk) October 25, 2022. — Litmus (@litmusapp) October 25, 2022.

Trigger Marketing 90

Trigger Marketing Work Management Marketing Automation Services Email Marketing 90

Full Circle Insights

JANUARY 11, 2022

11, 2022 /PRNewswire/ — Full Circle Insights®, maker of comprehensive sales and marketing performance measurement solutions, today announced Journey Explorer, an extension of the company’s award-winning Digital Source Tracker, has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group. .

Full Circle Insights 98

Full Circle Insights Multi-Touch Attribution Marketing Automation Services Lead Ranking 98

Litmus

OCTOBER 26, 2022

As Gordon puts it: “Data gives you a predictability that is the ultimate advantage when creating your marketing plan.”. — alemieux (@alemieux) October 26, 2022. Reminder: not everyone speaks marketing technology (or martech). — Litmus (@litmusapp) October 26, 2022. Email makes all of your marketing better.

Deliverability 92

Deliverability Trigger Marketing Work Management Marketing Management 92

FMG Suite

SEPTEMBER 13, 2022

FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced that it has been selected as the winner of the Technology Providers Marketing Automation and Social Media Leadership awards in the 2022 WealthManagement Industry Awards.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Martech

FEBRUARY 28, 2022

The perspective has been this: “We have this marketing automation platform. We’re going to build a few automations and then go on to something really challenging.” That’s why companies should invest in an email marketing automation program that can recognize and act on them. Precise metrics.

Marketing Automation Services 129

Marketing Automation Services Intent Marketing Automation Email Marketing 129

Walker Sands

JUNE 13, 2022

From SEM to marketing automation, successful B2B demand generation strategies are key to achieving business goals and reaching your audience. Like many rapidly growing startups, Sendbird needed strategic marketing expertise to help them connect with their audience and increase revenue.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation SEM Advertising Agencies 98

DivvyHQ

JANUARY 5, 2022

This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. Let's go!

Social Media 123

Social Media Social Marketing Planning Media 123

Bionic

OCTOBER 10, 2022

Digiday just announced Bionic has been selected as a finalist in the “Best Marketing Automation Platform” category of the 2022 Digiday Technology Awards for the launch of our media planning + buying platform. The Digiday Technology Awards recognize the technology modernizing media and marketing. About the Award.

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Advertising Agencies Budget Programs 52

BenchmarkONE

MARCH 31, 2022

But like all digital marketing channels, email marketing is not immune to change, and the right email marketing tools make all the difference. In 2022, careful collection of first-party data , segmentation and personalization are key to generating sales. Email Marketing in a First-Party Data World.

Marketing Automation Services 71

Marketing Automation Services Email Marketing Work Management Marketing Management 71

Litmus

JANUARY 18, 2022

Automation will be the name of the (personalization) game for 2022. Relying on automation opens up opportunities to reach people in new and different ways with tailored communication meant just for them. The post Balancing Personalization and Privacy in 2022 appeared first on Litmus.

Privacy 85

Privacy Personalization Transparency Loyalty 85

Litmus

JANUARY 21, 2022

Looking for inspiration to boost your 2022 email strategy? In this special collection, there’s no shortage of ideas and inspiration you can implement into your 2022 email strategy. Make 2022 a memorable year. The post The Best Live Email Examples to Inspire Your 2022 Strategy appeared first on Litmus.

Examples 86

Examples Marketing & Strategy Best Practices API 86

SugarCRM

JUNE 27, 2022

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Marketing Automation 121

Marketing Automation Research Automation Marketing 121

Heinz Marketing

DECEMBER 8, 2021

How do can you get out of this loop and learn from your successes and opportunities to optimize your marketing campaigns in 2022? Your CRM and marketing automation tools are resources for reporting on your marketing campaign metrics. get overlooked and inevitably, the same frustrating problems get repeated.

Campaigns 106

Campaigns Work Management Advertising Benchmark Top of Funnel 106

KoMarketing Associates

JUNE 2, 2022

Video marketing (20%), marketing automation (20%), and content creation and design (20%) also made the list. B2B Marketers and Growing Social Media Usage. Although social media has been a struggle for some marketers, previous research indicates that B2B marketers, in particular, have begun to find success in this area.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

Martech

MARCH 18, 2022

For the fall 2022 edition of the MarTech Conference, our theme was “Data. Marketing operations. 2021 Stackie Awards announced at MarTech: See the winners : Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are. Marketing analytics.

Conference 124

Conference CMS Development Digital Asset Management Marketing Automation Services 124

SmartBug Media

JUNE 2, 2022

Drip campaigns are typically used in conjunction with a marketing automation platform. An email campaign is an email or series of emails designed to accomplish a specific marketing goal. Check out Apple 2022 mail privacy updates and how they can affect email open rates. Email Campaign. Privacy Policy.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Walker Sands

AUGUST 12, 2022

As 2022 continues to fly by, we somehow find ourselves midway through Q3 and heading into 2023 planning. At a time when marketing dollars are expected to go further, audiences are overstimulated and budgets face a stringent lens, planning can feel burdensome and overwhelming. Don’t have the time or resources to get started in 2022?

Top of Funnel 59

Top of Funnel ROI Marketing & Strategy B2B Marketing 59

BenchmarkONE

JUNE 22, 2022

Not Leveraging Automation. Marketing automation increases sales productivity by 14.5% Yet, only 20% of businesses utilize marketing automation tools to the fullest potential. Failing to leverage marketing automation denies you the cutting edge you need to compete in the digital era. .

Marketing & Strategy 78

Marketing & Strategy Marketing Strategy Marketing Automation Services Open Rate 78

Heinz Marketing

JANUARY 21, 2022

We come back from the holidays, refreshed and ready to go, and for Marketing Operations people, it’s a great time to clean up and organize your systems, learn from the previous year, and prepare for what’s to come. . Here are 11 things you can do now to set yourself up for success in your marketing automation platform in the upcoming year.

Marketing Automation Services 78

Marketing Automation Services Marketing Automation Automation Copyright 78

Visitor Queue

JANUARY 23, 2022

The post 20 Best Lead Generation Tools to Get More Leads in 2022 appeared first on Visitor Queue Blog | Identify Website Traffic. These tools have a proven track record for helping B2B businesses generate high-quality, high-converting leads, almost on autopilot. The great news is […].

Lead Generation 93

Lead Generation Leads Lead Marketing Qualified Leads 93

Bannerflow

FEBRUARY 10, 2022

In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Over 400 senior marketers responded to our survey. Other skills which organisations may see moving in-house in 2022 include online video, mobile design, media buying, copy, UX/UI, digital design, and marketing automation.

Digital Transformation 52

Digital Transformation Paid Search Agency Marketing Automation Services Work Management 52

Bannerflow

FEBRUARY 10, 2022

In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Over 400 senior marketers responded to our survey. Other skills which organisations may see moving in-house in 2022 include online video, mobile design, media buying, copy, UX/UI, digital design, and marketing automation.

Digital Transformation 52

Digital Transformation Paid Search Agency Business Marketing Automation Services 52

KoMarketing Associates

OCTOBER 26, 2021

As marketers adapt to the changing demands of their customers and feel the impact of the pandemic, new research indicates that many are replacing their existing marketing tools. By 2022, this is expected to increase to 15 sources.

Marketing Report 242

Marketing Report Marketing Automation Services Tools Statistics 242

Valasys

JANUARY 16, 2023

An increasing trend involves leveraging Customer Relationship Management (CRM) software to automate time-consuming marketing campaign duties. Because the benefits of using Salesforce for marketing automation considerably outweigh the expenses and work involved in integrating it, there has been an increase in its use. .

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Outbrain

JANUARY 2, 2022

Best Lead Generation Strategies to Adapt in 2022. Make sure to take into account these five lead generation strategies in 2022 and secure a stable lead flow into your sales pipeline for the next quarter. . Therefore, long zoom calls, numerous emails, and daily phone conversations are not going anywhere in 2022. Go digital! .

Lead Generation 58

Lead Generation Sales Qualified Leads Ideal Customer Profiles Generation 58

Martech

JUNE 14, 2023

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5%

Marketing AI 138

Marketing AI Stats Planning Marketing Automation Services 138

LeadSquared

NOVEMBER 4, 2020

Table of contents How has the 2020-21 pandemic affected enterprise marketing? Thus, digital marketing has become a direct route to sales. The anticipated enterprise marketing challenges in 2022. In terms of enterprise marketing, evolving trends are digitally-enabled strategies. EXPLORE FEATURES.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Webbiquity

MARCH 1, 2022

And finally, that “The tech spending outlook for 2022 is even more optimistic than it was coming into 2020 (before the pandemic),” which is great news for B2B marketers. For marketers, that means making the business case, from multiple perspectives, is even more important today for web copy.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349