Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Such long-tail keywords found through Google Trends are easier to rank for. Use Google Trends to find keyword phrases relevant over long and short periods. Another challenge?

Marketing AI 173

Marketing AI Trends Google SEO 173

Top Rank Marketing

FEBRUARY 5, 2024

We share an example of how this approach can fall short in our SEO content guide, Marketing with Intent : “For a very long time, raw keyword volume ruled SEO. Advanced: Topical clusters and intent-driven long-tails An advanced strategic approach for targeting keywords involves more nuance.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

chiefmartech

MAY 2, 2023

Maybe it should come as a surprise, given how rough of a year 2022 was for many SaaS companies. But the distribution of that long tail varies from category to category. It perhaps comes as no surprise that the martech landscape grew yet again, for the 12th consecutive year in a row. Some have one winner.

Long Tail Marketing 88

Long Tail Marketing Churn Rate Advertising Agencies Paid Search Agency 88

Martech

AUGUST 2, 2022

New product announcements jumped to 124 in Q2 2022, up from 49 in Q1 and by far the most in the past two years. In looking at investment amounts, we saw a significant dip in Q2 2022. stacks quickly start to look very different; the long tail of products found in stacks is very long. In the U.S.,

Marketing Automation Services 112

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 112

DAGMAR Marketing

DECEMBER 28, 2023

Here’s a recap of some of 2023’s most noteworthy digital marketing highlights: We Watched ChatGPT Change the Game for Content When ChatTGPT made its debut on November 30, 2022, it changed the game for writers, students, professors, and several other organizations driven by content creation.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

chiefmartech

DECEMBER 27, 2021

It’s been a long year for everyone as we navigated the ongoing pandemic saga. The good news is that I have formed a partnership that will bring a whole new, fascinating approach to the landscape, and we’ll be unveiling a grand 2022 incarnation by spring. Congratulations on making it to the end of 2021.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Digilant

SEPTEMBER 25, 2023

Timing is Everything – Holiday Shopping Starts Early December may seem far away, but in 2022, 56% of consumers started their holiday shopping in October. Week of Black Friday & Cyber Monday In 2022, 196.7 Keep reading as we break down everything advertisers need to know to prepare for the busy holiday shopping season.

Top of Funnel 59

Top of Funnel Campaigns Funnel Advertising Media 59

Brightedge

JULY 22, 2022

The documentation in Google Search Central reads as follows: “We don't allow content that promotes widely prohibited or regulated goods, services, or information that may facilitate serious, immediate, or long term harm to people. This change comes after a widely discussed study found that 46.08% of all search clicks are anonymous.

SEO 52

SEO Lead Ranking Marketing Analytics Tools Long Tail Marketing 52

Martech

SEPTEMBER 6, 2022

iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5, But new data shows that from April 2022 to the third quarter of this year, that shift to more Android targeting isn’t yielding the results they were getting from iOS device targeting. .

Privacy 106

Privacy Advertisements Advertising Tips 106

DAGMAR Marketing

OCTOBER 25, 2023

But once you’ve been online long enough to survive one of Google’s core algorithm updates, you will soon recognize that all it takes is a simple difference in ranking factors to bring your website from the top of search results to obscurity within the blink of an eye. Exploring Google Algorithm Ranking Factors Query words. Usability of pages.

CAN-SPAM 52

CAN-SPAM Classified Ads Long Tail Marketing FAQ 52

Scoop.it

MARCH 21, 2023

E-E-A-T At the end of 2022, Google updated its QRG (Quality Rater Guidelines), where the most critical change was about the E-A-T. Long-tail: About 40% of all search traffic comes from them. User-generated: Long-tail queries users type when looking for answers to questions. Optimize your content accordingly.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We We’ve been thinking about it since 2022. Developers can modify and use it as long as they agree not to compete with the company for two years after purchase.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

ClearVoice

APRIL 12, 2022

The 2022 Definitive Guide to Social Media Image, Video and Cover Photo Sizes. Keywords and keyword phrases are a critical part of your SEO content brief, and, according to DemandJump, you’ll want to be sure to include both short-tail and long-tail keyword phrases. Short-tail keyword phrase: grocery store.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Valasys

AUGUST 30, 2023

How to Market New CoWorking Spaces [link] Recent studies predict that the number of coworking spaces worldwide will rise by over 20% between 2023 and 2024, after steady growth in 2022. Obtain professional digital marketing support in performing keyword research for long-tail terms relating to hybrid work, flexibility, and office facilities.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Long Tail Marketing 52

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. The ‘Seller Beware’ Era: Buyers hold the power, dictating the pace and terms of engagement.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. In this post, we’ll cover five essential pillars of SEO research in 2022. Long-tail keyword discovery - The long-tail keyword tab in Data Cube provides high-value, low-competition keywords that represent immediate ranking opportunities.

SEO 111

SEO Research Enterprise Management Tools 111

Brightedge

NOVEMBER 30, 2021

Examples : “deal on tires,” “wine discount,” “best washing machines 2022”. These will be long-tailed keywords related to your primary keyword with added qualifiers to further specify your content’s intent (i.e., Keywords with commercial search intent usually contain qualifiers such as “discount,” “deals,” “best,” or a date.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

RebelMouse

FEBRUARY 2, 2022

Smart, High-Performance Cache for Long-Tail Pages. But we have had slower response times for pages that are not at all popular as part of a site’s long tail. Look out for some case studies we’ll be releasing in early 2022 that show how much performance improvements can impact a digital business. Prometheus.

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

Outgrow

SEPTEMBER 23, 2022

EPISODE 081: Navigating the Martech Landscape in 2022 and Catalyzing Growth With Deeper Integrations. Saksham Sharda: How long does it take you to get ready in the mornings? Saksham Sharda: All right, so the long-form questions and you can take as much time as you’d like to answer these. Scott Brinker: 80. Just kidding.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Martech

OCTOBER 19, 2022

billion in ad dollars in 2022, making up 90.2% billion in 2022 ( Statista ). US programmatic digital radio ad spend will surpass $1 billion for the first time ever in 2022 ( Statista ). 24% of the companies advertising in January 2022 were first-time buyers. In the U.S., million in this year. InsiderIntelligence).

Advertising Agencies 107

Advertising Agencies Paid Content Cost Per Thousand Advertisements 107

RebelMouse

JUNE 20, 2023

In an age where readers receive real-time notifications every time news breaks, how long can we expect a given article to hold an audience’s attention, and does it differ depending on what the story’s about or the time of day that it’s published? Ready to make the most of modern publishing?

Traffic 52

Traffic Long Tail Marketing Loyalty Stats 52

Sword and the Script | B2B

JULY 18, 2023

Focus on the long tail in B2B content to meet needs. months in 2022 to 6.5 A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” Read more on Sword and the Script 7. months in 2019 and 6.2

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Brightedge

JULY 26, 2022

It’s 2022 and we are no strangers to seeing our favorite celebrities raving about their preferred brands when scrolling through our social media feeds, or coming across bloggers promoting their favorite products when searching the web. billion in 2022, according to Insider Intelligence.

SEO 64

SEO Marketing Budget Creation Marketing Budget Lead Scoring 64

DivvyHQ

MAY 17, 2018

And a Juniper Research report predicted that 55 percent of all households will own a smart speaker by 2022. After you craft your content with conversational questions and long-tail keywords, focus on developing a few FAQ pages that closely link to your product, service or industry. Focus On Your Audience: Actual People.

Activities 53

Activities Long Tail Marketing FAQ Content Marketing 53

DAGMAR Marketing

JUNE 16, 2023

Identify long-tail keywords that may be easier to rank for. Objective – calculate the average daily conversions based in a date range from a Google PPC Campaign – November 1st, 2022, to February 28th, 2023 Source : Google Ads Step1: Pull up the campaign in Google Ads platform with the correct date range.

PPC 52

PPC Marketing AI Google Campaigns 52

Buffer

APRIL 21, 2022

startups #mentorship — Dreami (@JoinDreami) March 31, 2022.   I started by batching all of my sales calls at the tail end of the week, giving myself a few solitary days to get strategic work done before any conversations wore me out or knocked me down. That is a privilege, and we won't take that for granted.

Business 93

Business Work Management Fulfillment Startups 93

SmartBrief - Marketing

SEPTEMBER 25, 2023

That customer journey began long before and continues well beyond the software we may use to monitor our website. However, we need to be careful of situations where the tail starts wagging the dog, when the tools start setting the strategy, and when we start turning consumers into pixels and IP addresses.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

ClearVoice

JULY 5, 2022

Instead, its algorithm will determine whether you want to purchase good fundraising software and offer topic options like “Top 7 Fundraising Software Options Your Nonprofit Should Know” or “Best Fundraising Software 2022.”. Cites authoritative and trustworthy sources — or is a recognized reliable source of information of its own.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Brightedge

MARCH 10, 2022

The long and short of the matter is that you have no control over how the vast majority of sites link to your content. Four Imperatives for Successful SEO Execution in 2022. Long-Tail Keywords: A Comprehensive Guide. Avoid Manipulating Anchor Text on Third-Party Sites. And this is a good thing.

Long Tail Marketing 59

Long Tail Marketing Opt-out Keywords Opt-in 59

Kevin Indig

MAY 29, 2023

While I am personally convinced that AI answers are inevitable in the medium term to long term, it’s not yet clear whether users prefer AI answers over classic web results in the short term. First, Alphabet spent $208b and made $60 in profits in 2022. and save money. That's my second realization.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

B2B Marketing Insights - WE

MARCH 25, 2022

Long-tail keywords are specific phrases that are more targeted and less competitive than general keywords. Search engine optimization will be crucially important to businesses in 2022, if not sooner. B2B SEO is a long game. We are in it for the long haul. B2B SEO Solutions That Generate Real Demand.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Sana Commerce

NOVEMBER 23, 2022

The e-commerce marketplace is rapidly expanding , with sales expected to cross over $1 trillion in 2022, according to a report by Insider Intelligence. Or do you focus on long tail keywords with fewer searches but less competition? With such growth, however, comes risk. Key e-commerce business risks and how to solve them.

Marketing Management 52

Marketing Management Business Ad Exchange Privacy Policies 52

EMagine B2B Blog

DECEMBER 3, 2018

Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches. This didn’t last very long as Google rolled back most meta descriptions to the former limit of about 150 to 160 characters.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches. This didn’t last very long as Google rolled back most meta descriptions to the former limit of about 150 to 160 characters.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Buffer

MARCH 30, 2022

The company now includes close to 30 employees and, in 2022, Saie reached a major milestone by launching their entire collection in Sephora — gaining a ton of new exposure. In an interview with Style Tail , Queirolo spoke of the impact her business had on the neighboring areas.

Small Business Marketing 74

Small Business Marketing Business Paid Search Agency Peer-to-peer 74

Ledger Bennett

MARCH 25, 2020

The phase-out is expected to be complete by 2022, and has several marketers asking about the future of online advertising. The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Scoop.it

DECEMBER 23, 2021

If you are optimizing your content marketing strategy, here are the latest content marketing trends for 2022, you should follow to achieve the desired results. Content Marketing Trends for 2022. It is strongly advised to use AI to strengthen your content marketing strategy for 2022 and perform more tactical tasks.

Marketing AI 112

Marketing AI Trends Planning Content Marketing 112