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Walker Sands Takes Home 2022 B2 Award for Outstanding Digital Marketing Work

Walker Sands

From SEM to marketing automation, successful B2B demand generation strategies are key to achieving business goals and reaching your audience. The team conducted ongoing SEO health check reports to make technical optimizations to improve performance over time and drafted strategic content to capitalize on identified keyword terms.

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SEO: Use Search Engine Optimization to Drive Traffic and Grow Brand Awareness

Blue Flame Thinking

Step 1: Start with keyword analysis. Step 2: Once you’ve identified the right keywords, dig into your current content to see where your content is lining up and where you need to strengthen it. Viewer behaviors and keywords change – and that means your content and analysis need to keep up. Think Marathon, not Sprint.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. SEO and SEM. And similar to SEO, SEM and PPC will also be added to many online marketing strategies or simply play a larger role in driving website traffic. Buyer Intent Data.

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[Research Round-Up] Revenue Marketing, Content Marketing and the New Normal in B2B Marketing

B2B Marketing Directions

The primary areas of marketing spending - The top three areas selected by survey respondents were content creation (44%), webinars (37%) and SEO/SEM (32%). The State of Content Marketing: 2022 Global Report by Semrush A multi-faceted report based on several data types and sources. and where they aren't.) and where they aren't.)

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Keys To a Winning Ecommerce Strategy (Hint: Put Your Customers First)

Salesforce Marketing Cloud

A good ecommerce strategy will include tactics that help you rank for the right keywords and appear in relevant search results. This can include display ads, search engine marketing (SEM), and influencer partnerships. Conduct keyword research and include the right ones in your headlines and web page titles.

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Digilant Highlights the Digital Advertising Trends to Watch for in 2023: Part 2

Digilant

Voice search impacts SEO and SEM “Hey Google, where can I purchase a treadmill?” This can include more conversational content, targeting question-based keywords, or tailoring content towards question-based answers. Ready to learn more? Let’s dive in. 14 Advertising Trends You Need to Know in 2023: Trends 8-14 8.

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Digilant Highlights the Digital Advertising Trends to Watch for in 2023: Part 2

Digilant

Voice search impacts SEO and SEM “Hey Google, where can I purchase a treadmill?” This can include more conversational content, targeting question-based keywords, or tailoring content towards question-based answers. 14 Advertising Trends You Need to Know in 2023: Part 2 8. Learn more about Smart Speaker advertising in our blog here.