NetLine

DECEMBER 7, 2023

While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). Buyer-level intent data helps you to point out the buyers working at in-market accounts.

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Account Based Marketing Intent Data Intent ABM 52

PureB2B

MAY 2, 2022

Intent data has become an increasingly important element of the B2B marketing stack in recent years. But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. How to Measure ROI from Intent Data.

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Intent Data Intent ROI B2B Marketing 62

Albacross

NOVEMBER 4, 2021

What kind of year will 2022 be? This trend will continue in 2022. Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. The Fundamentals: What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Here’s a list of five macro B2B marketing trends to watch in 2022. An Elevation of Strategy.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

PureB2B

JUNE 13, 2022

For B2B businesses especially, the category of intent data has emerged as an indispensable asset to strategic prospecting and lead generation, which helps scale sales efforts across the board. But how do today’s B2B companies get their hands on such valuable intent data? Intent Data Sourcing Insights.

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Intent Data Intent Ideal Customer Profiles B2B 62

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

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Buyer Intent Intent Data Intent Budget Programs 100

TrustRadius Marketing

OCTOBER 3, 2022

It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. From gaining access to rich signals of in-market buyers to incorporating such data in marketing and sales platforms, organizations can quickly identify and reach prospects and build stronger relationships. .

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey. Prioritizing highly valuable accounts.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey. Prioritizing highly valuable accounts.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

PureB2B

DECEMBER 29, 2021

Heading into 2022 and observing the current work environment of hybrid office spaces, a pivot in how demand generation is approached is probably worth exploring. Table of Contents Top of Funnel Demand Generation Account-Based Marketing Predictive Intent Data Data Enrichment Buyer Analytics Future of Demand Generation Planning.

Demand Generation 62

Demand Generation Demand Planning Account Based Marketing 62

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. Scroll down to learn about the top B2B lead generating methods to implement in 2022.

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Lead Generation Marketing Budget Generation Webinar Metrics 118

Albacross

OCTOBER 26, 2022

G2, the largest software marketplace and review platform, announces its fall 2022 leaders. STOCKHOLM— October 27, 2022. We’re honored to be in the top both as a buyer intent data platform but also as an ABM provider. G2 ranks the best software companies based on authentic, timely reviews from real users. About Albacross.

Buyer Intent 52

Buyer Intent Intent Data Lead Scoring Lead Ranking 52

xiQ

JANUARY 12, 2022

xiQ recognized in 11 categories in G2’s Winter 2022 report for B2B Sales. xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. First-party intent data and advanced analytics to individualize every interaction.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

PureB2B

DECEMBER 29, 2021

Heading into 2022 and observing the current work environment of hybrid office spaces, a pivot in how demand generation is approached is probably worth exploring. Table of Contents Top of Funnel Demand Generation Account-Based Marketing Predictive Intent Data Data Enrichment Buyer Analytics Future of Demand Generation Planning.

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Demand Generation Demand Top of Funnel Planning 62

PureB2B

DECEMBER 3, 2021

Let’s explore three alternatives to consider: Table of Contents Utilizing Post-Event Webinars Balancing Your Budget with Intent Data Managing Social Media Marketing The Inconsistent Nature of Event Marketing. Balancing Your Budget with Intent Data. That’s the benefit of intent data. Predictive Analytics.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

Let’s explore three alternatives to consider: Table of Contents Utilizing Post-Event Webinars Balancing Your Budget with Intent Data Managing Social Media Marketing The Inconsistent Nature of Event Marketing. Balancing Your Budget with Intent Data. That’s the benefit of intent data. Predictive Analytics.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

TrustRadius Marketing

APRIL 17, 2022

mailmonday 2022) 40% of B2B companies plan to adopt marketing automation tools. mailmonday 2022) Of all those who weren’t using marketing automation , 26% said they were looking to in the next year. This includes intent data, demographics, purchase history, location, interests, and much more. billion in 2030.

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Marketing Automation Services Work Management Marketing Management Marketing Automation 98

SWZD

OCTOBER 19, 2021

How can tech marketers with excess budget in Q421 maximize the impact and plan for a successful 2022? We’ve outlined the top four ways to prep for the busy year ahead.

Spending 118

Spending Planning Marketing Intent Data 118

NetLine

APRIL 19, 2022

Thanks to our Buyer-Level Intent Data , we can definitively say that more than five percent of B2B buyers are in-market at any given time. By analyzing more than 24k individual responses and more than 72k first-party buyer-level intent insights from a variety of industries in a myriad of categories, we discovered that 69.8%

Intent Data 72

Intent Data Buyer Intent Rules Intent 72

6sense

DECEMBER 15, 2021

6sense, the market-leading account engagement platform, today announced it has been named a Leader across 11 categories in the G2 Winter 2022 Grid Report. 6sense tops the Momentum Grid Report for Buyer Intent Data Tools which takes growth into account, along with customer satisfaction and market presence. Lead Scoring Software.

Marketing Management 62

Marketing Management Lead Scoring Lead Ranking Peer-to-peer 62

xiQ

APRIL 4, 2022

xiQ’s Workbench is an AI-powered content curation engine, fueled by 1st-party intent data, current news, and drag and drop capabilities, that allows marketers to consistently nurture and build thought leadership reputation. First-party intent data and advanced analytics to individualize every interaction.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Porch Group Media

DECEMBER 8, 2021

To make the most of your acquisition spend, V12 explores data-driven solutions to identify and acquire new customers in order to meet and exceed your revenue goals for 2022. The post [ON-DEMAND WEBINAR] Customer Acquisition Marketing: Tactics to Maximize Success in 2022 first appeared on V12.

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Acquisitions Webinar Metrics First-Mover Advantage Tactics 52

Conversica

DECEMBER 29, 2021

But no matter where you and your coworkers fall in this spectrum, you all need to be motivated to start Q1 2022 on the right foot. The long-and-short of it is that Marketers expect Salespeople to leverage intent data to hyper-personalize messaging, but Salespeople simply don’t have the time to do so.

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Account Based Marketing Tips ABM Cross-Selling 52

NetLine

APRIL 11, 2024

YOY increase from 2022. Be vigilant in listening to your intent data and be ready to act when your prospects are in position to move ahead. Last year’s report revealed a big surprise: The Consumption Gap shrank in 2022. An impressive 35.2% YOY increase. There’s even more good news. This was short-lived, however.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Martech

MARCH 18, 2022

For the fall 2022 edition of the MarTech Conference, our theme was “Data. Results” because nobody today would think of driving customer experience without data. All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed.

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Conference CMS Development Digital Asset Management Marketing Automation Services 119

PureB2B

MARCH 3, 2021

Two big takeaways from this are: Segment your marketing data Separate inbound lead development vs outbound sales development. Check out PurePredict , DemandScience's transformational take on intent data. The post Thinking 10 Steps Ahead with Your Demand Generation in 2022 [on-demand webinar] appeared first on DemandScience.

Demand Generation 62

Demand Generation Demand Webinar Metrics Generation 62

NetLine

AUGUST 23, 2022

All told, our 2022 Content Consumption Report ended up being a whopping 65 pages. Key Learnings From NetLine’s 2022 Consumption Report. There’s more than 15 individual sections inside the sixth annual report that segment the data within a number of NetLine’s specific job parameters. Flagship Stats From the 2022 Report.

Marketing Report 52

Marketing Report Stats B2B Marketing Work Management 52

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Intent helps us further tighten our target accounts.

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Account Based Marketing Enterprise Management Gartner Marketing Management 52

SalesIntel

FEBRUARY 1, 2022

You can identify those using technographic + Buyer Intent data. . Given that, along with firmographic data, technographic data and buyer intent data are the two most crucial insights to calculate your TAM. Modern data platforms can offer this information.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You can identify those using technographic + Buyer Intent data. . Given that, along with firmographic data, technographic data and buyer intent data are the two most crucial insights to calculate your TAM. Modern data platforms can offer this information.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Heinz Marketing

JULY 20, 2022

Loving the art and science of words, persuasion, and formatting naturally means I was eager to dive in to The 2022 Persado Customer Motivation Report which reveals insights from the last three years of AI-generated campaigns and communications for brands. Based on data from 10K+ unique campaigns they analyzed the impact of: Words.

Personalization 112

Personalization Marketing AI Copywriting Intent Data 112

Martech

JUNE 29, 2022

“The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” ” Among those many touches is the intent data sourced from software review site G2.

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Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 103

NetLine

APRIL 14, 2022

This year, in our sixth edition, we’ve not only raised the bar, but we’ve also delivered an entirely new set of must-see data points to the party. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. Learn More About 2022 B2B Content Marketing Trends. In analyzing these 4.6

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97