Conductor

JANUARY 9, 2023

While the rest of us were celebrating the end of the year, the SEO industry was sneaking in some final updates before 2023. The Why: ChatGPT was released on November 30th, 2022 and it gained 1 million users in under a week. For Everyone: Learn best practices for keyword research. Google’s Top Search Trends 2022.

SEO 59

SEO Long Tail Marketing Keywords User-Generated Content 59

Marketing Insider Group

NOVEMBER 15, 2021

In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. The challenge now is to keep up – and going into 2022 – stay ahead of the game. Obvious answer: they’re thought leaders in the industry. These influencers are constantly giving insights into the industry.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

KoMarketing Associates

JULY 28, 2022

As marketers look for ways to increase efficiency, new research indicates that many are beginning to replace key pieces of marketing technology (martech). As more marketers begin to look for new martech, previous research suggests that many had been unsatisfied with their solutions for quite some time.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

KoMarketing Associates

MAY 17, 2022

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives. Additionally, the majority (68%) claim that they have seen their budget increase between 2021 and 2022, while 16% say that it has at least stayed the same.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% See You in 2022. this year as well. Makes sense.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Search Engine Journal

SEPTEMBER 7, 2021

Search Engine Journal's first State of SEO Report will help guide your SEO strategy into 2022 with unique data, graphs, and commentary. The post The State of SEO 2021: Key Industry Survey Findings [Research] appeared first on Search Engine Journal.

Customer Surveys 115

Customer Surveys SEO Research 115

KoMarketing Associates

JANUARY 25, 2022

As marketers continue to focus on providing a unique, memorable customer experience, new research suggests that they anticipate customer expectations to rise in the coming months. About 32% of respondents said they think customer demands will at least remain the same, while only 4% foresee their customers becoming less demanding.

Demand 223

Demand Planning Digital Experience Platform Marketing & Strategy 223

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Here’s a list of five macro B2B marketing trends to watch in 2022. An Elevation of Strategy.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Content Marketing Institute

FEBRUARY 17, 2022

In a new industry report from Semrush, 88% of respondents say they achieved success with content marketing in 2021. Explore the highlights from this research and get expert advice on the insights and actions to focus on for 2022. Continue reading →

Content Marketing 116

Content Marketing Content Paid Search Agency Marketing Report 116

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. As the war for top talent, fueled by the pandemic and “The Great Resignation,” rages on across all professional services industries, AEC firms have been looking for ways to attract the highly skilled professionals they need.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Hinge Marketing

SEPTEMBER 14, 2022

What do they think of firms like ours in our industry? About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1%

Research 114

Research Service Budget Programs Social Media 114

chiefmartech

MAY 3, 2022

I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). State of Martech 2022 Report. It’s #MartechDay! Vendor that’s changed categories or gone away? Let us know.

Search Marketing 145

Search Marketing Paid Search Agency Vendors Marketing Report 145

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. For more than a decade Hinge Research Institute has been conducting research into what drives extraordinary growth and profitability in professional services firms. Download the High Growth Study 2022 Executive Summary.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. That’s why we asked SMMs across industries what they think is next for social media as both an industry and a profession. Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

AgencyEA

DECEMBER 13, 2021

Agency EA, an award-winning global brand experience agency, is excited to announce the findings of its fifth annual research study on the state of experiential marketing. The industry-wide survey takes an in-depth look at the anticipated trends impacting experiential in 2022 and beyond.

Studies 52

Studies Research Paid Search Agency Advertising Agencies 52

TrustRadius Marketing

MAY 3, 2022

In order to stay on top of such a fast-paced market that touches dozens of industries, up-to-date info is essential. That’s why we have compiled a list of the hottest data warehouse statistics for 2022 and beyond. Allied Market Research 2021) The global data warehousing market is projected to reach $51.18 billion in 2019.

Statistics 98

Statistics Budget Programs Distribution Trends 98

Salesforce Marketing Cloud

DECEMBER 20, 2023

The research, led by Stanford University, found all 10 major foundation model companies, including Google and OpenAI, were “lacking” in transparency. Here are some transparency in AI issues that various industries are facing, and tips on how to address them. And that’s being charitable. Meticulously validate AI-derived findings.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

AgencyEA

JANUARY 24, 2022

Each year, Agency EA conducts an industry-wide research study, surveying professionals, experts and top case studies to identify the most impactful trends for the year ahead. The results are in: 2022 will be a comeback year for #experientialmarketing.

Marketing Report 98

Marketing Report Trends Advertising Agencies Paid Search Agency 98

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. What does this mean for SEO in 2022?

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. For example, in 2022, the Coachella music festival live-streamed both event weekends on YouTube. Live videos.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Biznology

JANUARY 26, 2022

We virtually hosted 30 senior leaders across numerous industries who were eager to understand how they could better meet the needs of today’s workforce. Let’s approach 2022 with one unifying vision: the belief that inclusive culture led by 21st century leaders is foundational for success in this new world of work.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

Conductor

MARCH 29, 2022

And the eCommerce industry added $219B in sales in 2020 alone. We’ve written extensively about the strategic value of organic marketing in 2022 , especially as it relates to online shopping. We pulled data from February 2020 (pre-pandemic) to March 2022 (for which only partial data is available). In fact, a full 75% of U.S.

eCommerce 115

eCommerce Paid Content Features Trends 115

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 We expect the same spike in January 2022.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 70

CMO Customer Surveys Research B2B 70

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. How to Prepare Start researching ways to collect zero-party data. What do you think of these trends?

Trends 157

Trends Planning Work Management Contingency Planning 157

ClearVoice

OCTOBER 14, 2022

To get you started, we’ve compiled the top content marketing statistics of 2022. Content marketing effectiveness relies on adapting content strategies to meet the industry’s and consumers’ changing needs. The height of the COVID-19 pandemic accelerated digital transformation across all industries.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. While that won’t change in 2022, there are some additional things you can do to be successful. But as we’ve seen, the pandemic is far from over.

Trends 100

Trends Planning Lead Scoring Lead Ranking 100

Sprout Social

FEBRUARY 8, 2023

But if you work in a technical or niche industry, it might seem like you don’t belong on social. No matter your industry, you can make waves on social media. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

Brightedge

DECEMBER 9, 2021

Research published by Milestone showed that search engines, through a mixture of generic and local results, accounted for 69% of all digital traffic from January 2020 to June 2021. As you look towards 2022, it’s essential to recognize the need for a structured, research-based approach to SEO that accounts for a broad set of ranking factors.

SEO 115

SEO Lead Ranking Lead Scoring Long Tail Marketing 115

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

chiefmartech

APRIL 26, 2022

we’ll release the 2022 marketing technology landscape, along with a State of Martech report. The only question is by how much has the 2022 landscape shrunk.” Indeed, the martech industry sees a tremendous amount of M&A activity. What will the 2022 martech landscape reveal? You can register for free here.

Acquisitions 108

Acquisitions Digital Transformation Software Paid Search Agency 108

Sprout Social

NOVEMBER 30, 2021

billion in 2022. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. billion industry. And in 2022, AR is projected to be used at least once a month by 101.6

eCommerce 144

eCommerce Trends Social Media Amazon 144

Sprout Social

SEPTEMBER 21, 2022

Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. In fact, recent data from Sprout Social shows 98% of consumers plan to make at least one purchase through social media in 2022. Marketplace shopping apps. Shopping apps for clothes.

Best Practices 126

Best Practices Amazon Youtube Ad Exchange 126

B2B Marketing Directions

NOVEMBER 7, 2021

Therefore, as marketing leaders develop their plans for 2022, it's vital that they assess what the economic environment is likely to be next year. This assessment should include an analysis of several macroeconomic indicators and industry-level data. economy to experience above-average growth in 2022. In September, U.S.

Forecasting 97

Forecasting Conference Statistics Planning 97

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Our 2022 The State of In-Housing Report shares some distinctive trends for marketing, and we’re looking closely at the top seven below. A consistent supply of high quality, well-researched and relevant content shows new customers your experience and credibility.

Trends 111

Trends Planning Work Management Marketing Management 111