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5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Here’s a list of five macro B2B marketing trends to watch in 2022. An Elevation of Strategy.

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Why we care about location marketing

Martech

It’s an essential strategy to look into, especially when you consider that advertising on mobile devices captured the largest share of the market in 2022 at $34 billion. There are two ways to define locations as they refer to marketing: By GPS coordinates on a mobile device. stores) that GPS signals can’t always reach.

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Insurance Technology Is Changing the Industry — Here’s How

Salesforce Marketing Cloud

Today, telematics technologies like GPS and onboard diagnostics are yielding a trove of valuable (read: accurate) data for insurers. Here’s how insurance technology helps your business grow and scale in 2022 and beyond. Meet real insurance customer needs with tailored, data-driven coverage. read now.

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[Book Review] Ann Handley's Not-To-Be-Missed Guide to Better Marketing Writing

B2B Marketing Directions

2022), was released last month, just in time for astute marketers to add it to their wish list for the upcoming holidays. Chapter 7 describes the Writing GPS , a 17-step process that Ann recommends marketers use when creating "longer" content pieces. Source: John Wiley & Sons, Inc.

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An Introduction to Vertical Social Networks

Buffer

it’s a new year we're excited to share some things we’re exploring for Communities early 2022 🤞 — Twitter Communities (@HiCommunities) January 5, 2022. The app uses GPS data and data from other devices like wearables to automate the process of logging bike rides or runs.

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CXOs as weakest cyber security links, separating hype from innovation, and graphene as the construction industry future – June in review

Champion Communications

CRN caught up with Alex as part of their ‘Meet the Shortlisters’ series for the 2022 Sales and Marketing Awards where Logicalis UK&I are shortlisted Best Company to Work for (Sub £100m) category. . . ClearJunction. Entrepreneurship: Fintech Clear Junction named fastest growing founder-led firm in inaugural list .

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Ruthless prioritization: The key to marketing momentum

Martech

Take the 2022 MarTech Replacement Survey today! Ruthless prioritization is the GPS system to keep your team on the fastest and most direct route. In fact, most marketing teams are drowning in work, overwhelmed with requests, and unable to keep track of everything that’s happening. Let us know! You’re not alone.