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B2B Marketing 2022 Trends

The Lead Agency

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends.

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5 eCommerce Trends to Watch in 2022

Conductor

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 Website optimization. trillion in 2020.

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Content Marketing Rewind: The Top Content Marketing Trends from 2022

ClearVoice

2022 has been no different. TikTok became the most downloaded app in 2021 and has continued that trend in 2022. Here are a few highlights from 2022 that won Clio awards : KFCCinema : a 30-second video where a sound artist crunches on KFC chicken while watching cinematic movie scenes. Yep, the global Facebook outage.

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The 2022 Essential List of Content Marketing Statistics and Data

ClearVoice

To get you started, we’ve compiled the top content marketing statistics of 2022. 60% of searches came from mobile devices ( Rellify ). billion websites in the world, there are 600 million blog posts ( Web Tribunal ). 68% of the online journey begins with a search engine ( BrightEdge ). How do you compare?

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As lead gen grows on social media, marketers discuss what’s working

Martech

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. year-over-year growth for lead ad submissions in 2023 compared to 2022. In 2016, they were focused on high-volume, low-cost leads.

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Best Digital Marketing Strategies for Lawyers in 2022 & Beyond

seo.co

Optimize Your Website for Local Search. Here are a few best practices for local SEO : Using consistent and accurate business information on your website, including contact details. Creating an optimized title tag for each page of your website which includes pertinent keywords so it can appear in SERPs more prominently.

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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. Digital advertising is dominated by Google and Facebook,” Sen. The unintended consequences would be devastating to one of the most powerful growth engines of the U.S. Take the 2022 MarTech Replacement Survey today!

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