Webbiquity

MAY 30, 2023

, 2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 4) The top marketing KPIs are (too?) short-term focused.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

SpotMe Blog

APRIL 28, 2022

Learn more about 10 hybrid event management companies that will help get your next event from development and execution, to completion. Top 10 Hybrid Event Management Companies of 2022. When it comes to hybrid events, a dedicated meeting manager will: Source, vet, and manage streaming platforms. Event management.

Paid Search Agency 59

Paid Search Agency Work Management Marketing Management Companies 59

Martech

NOVEMBER 29, 2021

The post Tell us if you are planning to attend in-person events in 2022 appeared first on MarTech. So, please answer this quick, 3-minute survey and tell us how you are feeling about attending conferences in the coming year. We will publish the results here in the next few weeks. Click here to answer our survey.

Planning 96

Planning Personalization Conference Customer Surveys 96

SpotMe Blog

MARCH 23, 2022

We’re walking you through the video conferencing technology trends you need to be aware of as we move forward into 2022. 7 Video Conferencing Technology Trends to Look Out for in 2022. The post Video Conferencing Technology Trends: Overview for 2022 and Beyond appeared first on SpotMe.

Marketing AI 52

Marketing AI Trends Video Marketing Webinar Metrics 52

Square 2 Marketing

MAY 28, 2020

I’m not surprised that Facebook, AWS, Google and Microsoft are aggressively looking at virtual events in 2021 and 2022. If there’s a virus flare-up or a second wave in the fall, you could be saying goodbye to air travel and trade shows in 2021, too. I’m not trying to scare anyone.

Trade Show 76

Trade Show Event Marketing Conference Lead Generation 76

Martech

AUGUST 2, 2022

New product announcements jumped to 124 in Q2 2022, up from 49 in Q1 and by far the most in the past two years. we are seeing close to an equal number of companies/products entering and exiting the market each year. . In looking at investment amounts, we saw a significant dip in Q2 2022. In the U.S., Innovation and investment.

Marketing Automation Services 114

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 114

Martech

JANUARY 6, 2022

It’s proffer as it grew was not just a suite of event management tools but the capability to aggregate digital data from in-person events and push it into other systems like marketing automation for lead nurturing purposes and to show clearer event marketing ROI.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Lead Gen Aggregators 100

Martech

AUGUST 24, 2021

It also follows an announcement by the New York Auto Show that it will not hold its 2021 event , despite optimism earlier this year that it could host tens of thousands of attendees in person. The outlook improves slightly for 2022. That jumped to 7 out of 10 for the second half of 2022. Looking to 2022. This is MarTech.

Personalization 123

Personalization Planning Trade Show Conference 123

SmartBug Media

OCTOBER 10, 2022

After two years of virtual-only events, 2022 was the year of the comeback for in-person events. SmartBug was an INBOUND conference sponsor for the fifth year in 2022. This year, we planned and executed two different events affiliated with HubSpot and three off-site event experiences for INBOUNDers.

Planning 52

Planning Budget Programs Deliverability Inbound Marketing 52

Martech

SEPTEMBER 20, 2022

Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. As far as the rest of 2022 goes, they are split down the middle. Writing off 2022? Of course, the return of in-person events doesn’t necessarily imply a complete return to normal.

Personalization 90

Personalization Planning Sample Conference 90

Martech

DECEMBER 16, 2021

Marketers give it a 50/50 chance they will attend an in-person event, conference or trade show in the first half of 2022, a new MarTech survey has found. It’s a statistic that should scare any event organizer who had hoped this two-year uncertainty for in-person gatherings was nearing an end. So what are organizers to do?

Conference 96

Conference Personalization Planning Paid Search Agency 96

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

Budget Programs 86

Budget Programs Marketing Budget Broadcasting Conference 86

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Marketing Insider Group

NOVEMBER 15, 2022

Like everything else in our world, the global pandemic threw a monkey wrench at in-person events. Marketing Vision was no different and two years of virtual events showcased how to bring a community together on-line and deliver significant value and interaction virtually. Marketing Vision 2022 delivered on all fronts.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Salesforce Marketing Cloud

JUNE 21, 2022

The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. ” Marc has always had a clear vision about how events connect with customers and drive results. . The event is the message.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

SmartBug Media

AUGUST 1, 2022

Here you go: INBOUND 2022 Checklist. Things to Prepare Before You Go to HubSpot’s INBOUND 2022. Your Event Objectives. I'm with some of [ my colleagues/the SmartBugs ] and 10k+ savvy marketers in Boston at HubSpot's INBOUND 2022. Things to Pack for HubSpot’s INBOUND 2022. Want this in an actual checklist?

Conference 105

Conference Network Marketing Planning Hubspot 105

Webbiquity

DECEMBER 27, 2022

As 2022 comes to a close, here’s a quick look back at the top 10 most-read posts published on the Webbiquity blog this year. Subjects covered ranged from SEO and marketing performance to event marketing, remote work, branding, and the Metaverse. 1: How the Metaverse Will Change the Face of B2B Marketing.

Top of Funnel 155

Top of Funnel Case Studies Case Study Paid Search Agency 155

SmartBug Media

SEPTEMBER 3, 2022

It's my favorite time of year as a marketer. HubSpot's INBOUND 2022 is back in Boston after three years. And all the partnering companies are coming back in style, hosting events all around the city. to what makes INBOUND, INBOUND. The Intelligent Inbound® Lounge by SmartBug Media®. ET REGISTRATION LINK: Click Here.

Zoominfo 72

Zoominfo Account Based Marketing ABM Hubspot 72

Martech

MARCH 10, 2023

Roku must deal with tighter ad budgets and last month reported flat earnings for the fourth quarter 2022. It will be interesting to see if this partnership can help two brands in a tough economic time. Best Buy reported a 10% drop in revenue for that quarter and recently said it might close up to 30 stores this year. Get MarTech!

Advertising Agencies 91

Advertising Agencies Buy Best Practices Press 91

SpotMe Blog

JULY 25, 2021

This is particularly helpful for business owners who want to share important information with their teams after attending the event. INBOUND 2021 will be a fully virtual event, but it’s highly likely that their 2022 event will resume its hybrid status. #5) 5) Social Media Marketing World. 6) LiveWorx.

Examples 111

Examples Enterprise Management Work Management Conference 111

Martech

AUGUST 25, 2021

The results showed a slight decrease in optimism compared to April, when respondents gave a 6 out of 10 chance, on average, that they would attend an in-person event in the fourth quarter of 2021. The outlook improves slightly for 2022. That jumped to 7 out of 10 for the second half of 2022.

Transparency 99

Transparency Work Management Marketing Management Merchandising 99

Only B2B

FEBRUARY 1, 2024

Plus, intent data provides insight into customer behavior, to craft the tailored marketing campaign. Must Read: Win B2B Event Marketing With Intent Data 3. CMI, 2022). Craft Content with a Purpose: Companies that prioritize purposeful content achieve 5x higher brand awareness and 3x higher lead generation.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

SpotMe Blog

JULY 5, 2022

LAUSANNE, Switzerland, July 5, 2022 — SpotMe, the leading B2B event marketing platform is pleased to announce a new partnership with Ai-Media, a global leader in technology-driven live captioning, transcription, and translation services today. . “We

Advertising Agencies 52

Advertising Agencies Webcast Service Media 52

Martech

DECEMBER 1, 2021

Through our Events Participation Index , we’ve been tracking how marketers feel about attending in-person events in order to help organizers take the pulse of the community. How are you feeling about attending in-person events in 2022? Once again, we’d love your input. Please click here to take our new survey.

Planning 92

Planning Advertising Agencies Paid Search Agency Fulfillment 92

nDash

FEBRUARY 1, 2022

Way back in 2017, nDash published a short series of interviews with some of the brightest minds in marketing. For 2022, we’re bringing it back! Welcome to a new series of Dumb Questions for Brilliant Marketers. When an event ends, there is a treasure trove of content on the table that can be almost endlessly repurposed.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Rev

JANUARY 11, 2023

Resource to help you learn more about this tactic: How to get media coverage for your business in 2022 (w/ expert tips) #13 Attend and network at industry events While it may be a high investment in terms of cost and time, the networking opportunities at industry events and conferences are unparalleled.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

SmartBug Media

AUGUST 7, 2023

To help you prepare, check out the lessons learned from INBOUND 2022 for a successful event strategy this year. This blog was originally written in August 2022 and has been updates since. Clearly defining your intentions with your team will ensure everyone feels the ROI when you return to your office after INBOUND.

Conference 52

Conference Network Marketing Planning Hubspot 52

DealSignal

OCTOBER 18, 2022

Segment for the right events : Event marketing is one of the most important B2B marketing channels today. It nurtures brand awareness, deepens business relationships and accelerates opportunities – and 95% of marketers know the power they hold. Account enrichment. GET THE EBOOK. Learn more about B2B data.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Brandpoint

AUGUST 21, 2023

According to Hootsuite, social media accounted for a significant 33% of total digital ad spending in 2022, underlining its effectiveness as a paid advertising channel. This can include co-branded campaigns, joint events or webinars, cross-promotions or sponsored industry reports.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

SpotMe Blog

APRIL 27, 2022

The global pandemic has driven everyone in every sector to get creative, especially those in the event space. While many shifted to a completely virtual event strategy in 2020, some sense of normalcy in 2022 has introduced a new and popular event trend, hybrid events. Hybrid Event Studios of 2022.

Marketing Management 52

Marketing Management Broadcasting Paid Search Agency Conference 52

SmartBug Media

JULY 31, 2023

Here’s our article on lessons learned from INBOUND 2022 as we plan for a successful event this year. INBOUND 2023 Goal: Network Maybe you’re looking to land a new job, hire someone, or connect with other smart marketers for future collaboration.

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

Bluetext

AUGUST 27, 2021

CES, announced that its January 2022 event will require vaccination proof for in-person attendees. The emergence of the Delta variant, right as tech companies were resuming planning for in-person events, exponentially complicates the decision-making process for the 2021-2022 tech conference strategy.

Conference 26

Conference Personalization Lead Ranking PR 26

Conductor

AUGUST 24, 2022

Set up meetings with interested parties, including creative, product, demand gen, PR, events, marketing execs, and company thought leaders, to understand the benefits of implementation. This article was originally published by Search Engine Journal on 8/10/2022.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

The Point

JANUARY 12, 2023

Industry conferences were hit hard from 2020-2022, but we’re already seeing a renewed interest amongst our clients in on-site and hybrid (on-site + virtual) events. — Sandi Settle, Group Account Director.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

SpotMe Blog

AUGUST 25, 2022

A hybrid event platform provider. Hybrid event planning: months 1 – 2. Build your event marketing strategy. The most successful hybrid events are those that are defined as such from the start. Ensure your marketing makes it clear that your event is hybrid. Find your sponsors and event partners.

Planning 98

Planning Practices Budget Programs Work Management 98

Webbiquity

SEPTEMBER 21, 2021

The joint study focused on B2B marketing trends in 2021 and 2022 for B2B tech marketers. We wanted to understand how our members have tackled 2020, and what they’re planning for 2021 (and 2022) by exploring trends, challenges, channels and budgets.” ” Here are eight more key findings from the research.

Research 336

Research Trends B2B Marketing Planning 336