Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Here’s a list of five macro B2B marketing trends to watch in 2022. An Elevation of Strategy.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

TrustRadius Marketing

APRIL 17, 2022

mailmonday 2022) 40% of B2B companies plan to adopt marketing automation tools. mailmonday 2022) Of all those who weren’t using marketing automation , 26% said they were looking to in the next year. Demand Spring 2021) 86% of marketers are fairly satisfied to satisfied with their MAP vendor. Demand Spring 2021).

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

MAY 3, 2022

2022 Martech Landscape. “Would this crisis be the catalyst for consolidating if not out right collapsing the vast and vibrant martech vendor universe?” The post The 2022 martech landscape shows the space growing towards 10,000 solutions appeared first on MarTech. Actually, there are 9,932 reasons.

Marketing Management 104

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 104

Heinz Marketing

OCTOBER 28, 2022

Barrier #3 – Prospect already has a vendor/supplier. e-news subscription, content library access, custom audit review, or report) before highlighting that they have done their due diligence when they got their current vendor/supplier/partner, but things have changed. Testimonials, customer reviews, ratings, growth percentages, etc.)

Work Management 108

Work Management Marketing Management B2B Marketing Planning 108

Navigate the Channel

APRIL 6, 2022

How Do We Resolve Supply Chain Issues in 2022? Using segmentation as a model requires involving operational, commercial, and financial parameters such as lead time, margin, demand variability, profitability, capacity, and service levels. The post Managing Supply Chains in 2022 appeared first on ER Marketing. Use Funds Wisely.

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Work Management Marketing Management Fulfillment Lead Ranking 65

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

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Top of Funnel Cold Calling B2B Demand Generation 130

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). In 2022, more advertisers will proactively seek out planning and buying solutions that include this coveted data.”. Glewed TV is now a preferred partner in Yahoo’s supply-side platform. “Its

Paid Search Agency 101

Paid Search Agency Advertising Agencies Advertisements Advertising 101

Rev

JULY 26, 2023

Frozen, slashed, cut, trimmed, tightened—no matter which word you hear, this is what happens to demand gen budgets in the current economic environment. And this reality is forcing demand gen organizations to rethink the way they operate. Ultimately, we hear how this leads them to create stronger, more focused approaches to demand gen.

Demand 60

Demand Tactics Optimization Lead Ranking 60

Inbox Insight

JANUARY 14, 2022

Inbox Insight, a technology focused leader in B2B Content Amplification and Demand Generation announces a MBO supported by Mobeus Equity Partners. The recent transaction was funded by Mobeus alongside vendor and management, with no third party debt funding. Date of Publish: 14 /01/2022.

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Demand Generation Agencies Demand Generation Advertising Agencies Work Management 52

Seismic

NOVEMBER 7, 2022

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. Seismic’s years of market leadership and strong financial position have enabled it to build the most comprehensive solution in the marketplace… The Forrester Wave : Sales Content Solutions, Q4 2022.

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

Martech

JANUARY 9, 2023

MAPs were replaced by 23% of the respondents to our MarTech Replacement Survey in 2022, similarly to the 23% that reported replacing MAPs in 2021. How vendors differentiate on capabilities. Vendors continue to expand training programs, as well as add-on professional services, to improve platform use. Predictive analytics.

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Marketing Automation Services Marketing Management Marketing AI Marketing Automation 117

SpotMe Blog

MARCH 31, 2022

It’s no surprise that 2022’s event trends are largely influenced by the global pandemic. Backed with this knowledge, we walked into the year armed with the event trends for 2022 — trends that are centered on using technology to its fullest potential, and harnessing all of our creativity to engage our audiences.

Work Management 52

Work Management Marketing Management Trends Ideal Customer Profiles 52

Metadata

JANUARY 25, 2023

In: demand-generation. But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.” Kaylee is the VP of Revenue at Refine Labs, and former Director of Demand Generation at Chili Piper.

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Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Martech

NOVEMBER 9, 2023

As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. For established vendors, servicing debt is getting very expensive. Watch for that to also have an impact on vendor financial viability in 2024. They’re also giving performance a hard look — and it isn’t pretty.

Marketing Management 108

Marketing Management Marketing Budget Budget Programs Vendors 108

ANNUITAS

DECEMBER 11, 2023

This is a similar trend reported in the 2022 report , as well. Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. CMOs need to re-position – not attempting to own CX, but instead being the steward of Demand Experience (DX). Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

DECEMBER 5, 2023

billion impressions between September 2022 and January 2023. of every dollar that enters a demand-side platform (DSP) reaches a consumer. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 Where does it go? goes toward fees to ad-tech intermediaries.

Studies 92

Studies Paid Search Agency Ads Correlation 92

Martech

JANUARY 6, 2022

“The industry has known for a while that blockchain’s transparent, decentralized nature, and immutability have valuable applications in preventing ad fraud and securing the ad supply chain,” said Mel Bessaha, Senior Vice President of Demand for video platform Connatix. But eventually the buzz will need to lead to revenue.

Work Management 112

Work Management Marketing Management Brand Identity Branding 112

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. The vendors respond. Consolidation of ABM and demand gen. More M&A. Deeper investments in AI. Help for the sales team.

Account Based Marketing 113

Account Based Marketing Enterprise Management Work Management Marketing Management 113

chiefmartech

MARCH 22, 2023

On last year’s #MartechDay, Frans Riemersma and I released the updated 2022 marketing technology landscape and hosted the The Stackies 2022: Marketing Tech Stack Awards. Over 1,200 marketing and marketing operations leaders joined us online for those sessions. See you at the Best of Breed Marketing Summit on #MartechDay!

Marketing Analytics Tools 86

Marketing Analytics Tools Work Management Marketing Management Best Practices 86

Top Rank Marketing

AUGUST 16, 2023

B2B purchases are being scrutinized more deeply New research from Demand Gen Report and Vidyard shows that “buyers are focusing more on the value of a purchase and thoroughly researching solutions before making a decision.” “B2B companies are fighting over limited spend,” wrote Sara Lebow.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Inbox Insight

NOVEMBER 1, 2021

Our previous article Tech Buyer Insights 2021/22: What are the top challenges driving demand? took a deep dive into the biggest pain points faced by tech buyers moving into 2022. This article aims to provide clarity on how these insights can be of significant value to B2B marketers in tech as they plan for 2022. Final Thoughts.

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

Martech

MARCH 14, 2023

ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. This lack of truth-based context demands that brands continue to apply human oversight.

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Marketing AI Enterprise Management Paid Search Agency Work Management 124

accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company? Is Netflix a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Martech

MAY 10, 2022

Multinational analytics provider SAS has launched SAS 360 Match, a first-party sell-side advertising video on demand (AVOD) platform, that also serves ads across a range of additional channels, including web, as well as those subscription video on demand (SVOD) channels that also carry some advertising. Combatting subscription fatigue.

Marketing Management 87

Marketing Management Paid Search Agency Ads Broadcasting 87

Martech

JANUARY 6, 2022

The offering includes native live-streaming and on-demand capabilities and engagement tools such as Q&A, chat, and polling. Splash Studio almost looks like an offering from a virtual-first event and lead gen vendor like ON24. The post Splash doubles down on virtual and hybrid events appeared first on MarTech.

Marketing Automation Services 97

Marketing Automation Services Marketing Management Lead Gen Aggregators 97

Heinz Marketing

FEBRUARY 17, 2023

More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service. When it comes to healthcare b2b marketing content, less is more. This medium accounted for 46% of all healthcare ad spend.

Work Management 95

Work Management Marketing Management B2B Marketing B2B 95

Inbox Insight

JANUARY 24, 2022

Technology focused leader in B2B Content Amplification and Demand Generation, Inbox Insight, announces the appointment of former Merkle B2B Client Director, Jennifer Brennand as VP of Strategy. 2022 appears to be a promising year for Inbox Insight as they announced last week a MBO supported by Mobeus Equity Partners.

Demand Generation Agencies 52

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 52

Inbox Insight

MARCH 2, 2022

Inbox Insight has released a free report titled: “ B2B Multi Channel Strategy: Market Research Report “ This in-depth whitepaper seeks to provide the most relevant and up-to-date multi channel insights for B2B marketers in 2022 while determining the fundamental components of an effective multi channel strategy.

Multi-Channel 52

Multi-Channel Marketing Report Advertising Channels Research 52

chiefmartech

NOVEMBER 26, 2021

A few months ago, Gartner published the above chart with their latest estimates on cloud spending worldwide for 2021 and 2022. SaaS spend is expected to jump from $145 billion in 2021 to $171 billion in 2022 — an extra $26 billion. The lede here is that total spend on cloud-based services — SaaS, PaaS, IaaS, etc. —

Enterprise Management 94

Enterprise Management Work Management Marketing Management Software 94

PathFactory

FEBRUARY 1, 2023

out of 10 based on more than 200 ratings and reviews, PathFactory has also been recognized by the TrustRadius community as a leader in the Content Marketing software category, as well as the Content Experience software category in 2022. Vendors engage and convert high-intent buyers by telling their unique story through rich reviews.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. Beginning in 2022, a new term emerged: account-based experience (ABX). and/or its affiliates in the U.S. All rights reserved.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

PathFactory

JUNE 8, 2023

According to Demand Gen’s 2022 Partner Marketing Benchmark Survey , 96% of B2B leaders expect to increase revenue directly attributed to their partner ecosystems in 2022. Vendors really need to demonstrate the full end-to-end, multifunctional value of their platforms.

Forrester 52

Forrester Advertising Agencies Marketing Analytics Tools B2B 52

LeanData

MARCH 14, 2023

But, the shrinking inbound motion is also a proof point that B2B buyers behave markedly different than just a few years ago, and their new B2B buying journeys are forcing vendors to change almost everything they thought they knew about successful GTM strategies. There’s a New B2B Buyer Over 50 percent of the U.S.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Zoominfo

AUGUST 22, 2022

“Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Are they still learning about their problem, or are they deciding between vendors? Do they experience the problems your solution solves?

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Top Rank Marketing

SEPTEMBER 4, 2023

Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5% As many as 65% of B2B buyers feel vendors aren’t demonstrating an adequate understanding of their needs during the marketing and sales process, and only 25% of B2B customers feel their expectations for personalized experiences are being met.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Martech

SEPTEMBER 16, 2022

About 91% of companies said they achieved some level of success with content marketing in 2021, according to Semrush’s 2022 State of Content Marketing Report. Most respondents said they planned to increase content budgets and hire more content talent in 2022. But this is changing.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

ClickZ

DECEMBER 8, 2020

2: Live events aren’t coming back until 2022 (plan accordingly). More than one advisory board member is pushing live events out the first quarter of 2022 based on the realistic timeline of events around the pandemic—namely, the widespread distribution of a vaccine that’s unlikely to happen in the U.S. until May or June of 2021.

Planning 137

Planning Digital Transformation eCommerce Amazon 137