KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

DivvyHQ

MARCH 3, 2022

Podcasts are all that and more, making them a prime content format to consider for your content marketing program in 2022. Among the hundreds of marketing podcasts available, we've picked our favorites. Today’s audiences demand content that’s available where and when they are.

Best Practices 105

Best Practices Marketing & Strategy Demand Marketing 105

Sana Commerce

MAY 2, 2022

By ranking higher on search engines for terms that prospects search for — such as products or solutions — marketers can drive more online traffic to their web stores. dollars in 2022. Marketers can generate more organic traffic to their pages and boost SEO by using voice search optimization.

Trends 52

Trends B2B Marketing Planning B2B 52

Litmus

NOVEMBER 23, 2021

2022 is just around the corner. How does the idea of customer journey factor into your 2022 plan? There might be customers who open an email as part of their onboarding campaign, but they might be more inclined to engage on mobile apps. We’re customizing content by audiences in newsletters.

Webinar Metrics 82

Webinar Metrics Planning Privacy Protection Best Practices 82

DivvyHQ

DECEMBER 8, 2022

If you sell products, then product marketing is a critical component of your marketing mix. And in today's digital environment, much of that effort will revolve around creating various kinds of content to inform prospects and customers of your products' features and benefits.

Product 84

Product Planning Marketing Mix Marketing Prospects 84

Martech

JULY 13, 2023

from 2022, according to Adobe Analytics. Sales came in heavier on the second day of the event, when online customers spent $6.3 In 2022, Prime Day sales reached $11.9 For some perspective, the discount rate for Cyber Week 2022 was 30%. Online shoppers set a new Prime Day record this year. Consumers spent $12.7

eCommerce 82

eCommerce Pricing Price Amazon 82

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. This is a similar trend reported in the 2022 report , as well. 2023 was a pivotal year, and ANNUITAS expects much to change in 2024. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Top Rank Marketing

JANUARY 31, 2024

Customer behavior has grown in tandem with these platforms as users vote with their views and clicks. hours a day on social media, making it the most effective global marketplace for brands who want to offer their customers a more personalized and interactive experience. Personalization : Customization is key.

Social Media 90

Social Media B2B Marketing Social Marketing B2B Thought Leadership 90

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program.

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Martech

JANUARY 25, 2023

Dig deeper: How companies are leveraging clean rooms and first-party data as cookies vanish This explains why only 27% are taking advantage of DCRs’ attribution capacity and even fewer are using them for ROI/ROAS measurement, media or marketing mix modeling, and propensity modeling. Why we care.

Cost 94

Cost ROAS Paid Search Agency Advertising Agencies 94

DAGMAR Marketing

APRIL 5, 2024

Meridian Meridian: Free In March 2024, Google announced the release of Meridian, an open-source marketing mix model (MMM) designed to help users navigate critical measurement challenges. A marketing mix model calculates the overall effectiveness of marketing campaigns and helps you unlock optimum budget allocation.

Budget Programs 52

Budget Programs Google Tools Marketing Analytics Tools 52

Webbiquity

JULY 23, 2019

Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Over 90% of marketers create video clips with assets they already have.

Video Marketing 244

Video Marketing Business Work Management Marketing Management 244

Heinz Marketing

NOVEMBER 9, 2021

In partnership with Drift , we surveyed over 500 B2B professionals to understand how the B2B customer experience has transformed over the past year. Customers now expect personalized experiences, 24/7 support, and instant access to the brands they do business with. AI-Powered Conversational Marketing solutions are gaining traction.

Marketing AI 97

Marketing AI Research Conversion Marketing Management 97

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Full Circle Insights

APRIL 5, 2022

The latest Digital Source Tracker release allows B2B marketers to compare Microsoft Advertising (Bing Ads) and Google Ads costs, complementing current Full Circle funnel metrics and attribution reporting. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions.

Full Circle Insights 98

Full Circle Insights Paid Search Agency Multi-Touch Attribution Advertising Agencies 98

Full Circle Insights

FEBRUARY 24, 2022

Full Circle Insights’ customers can now benefit from new capabilities in Lead and Contact reporting. 22, 2022 /PRNewswire/ — Full Circle Insights today announced the Report Extender for its Response Management application on Salesforce AppExchange. SAN MATEO, Calif. , Feb. Additional Resources.

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

Liveintent

FEBRUARY 28, 2023

digital ad spend in 2022. Evidently, marketers are moving away from these walled gardens and looking for more reliable, logged-in ad channels. This way, customers can move seamlessly throughout the buyer journey — from open to click to purchase — and enjoy intuitive experiences. Leverage deal IDs for customized buys.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Porch Group Media

FEBRUARY 7, 2023

While Customer Acquisition Costs (CAC) are rising on digital channels, many businesses are revising their marketing models to include direct mail. Coupled with digital marketing, direct mail is a touchpoint that gets a tangible piece of marketing into the hands of potential customers. Contact us today!

First-Mover Advantage 52

First-Mover Advantage Budget Programs Acquisitions Paid Search Agency 52

Bannerflow

MAY 23, 2023

With a focus on Technology and People, Kaizen continually strives to provide the best and most trusted online gaming experience to their customers worldwide. Obsessed with its customers, Kaizen uses technology and data to constantly push the boundaries of online gaming entertainment.

Campaigns 52

Campaigns Banners Advertising Agencies Landing Pages 52

NetLine

OCTOBER 30, 2023

Strong intent signals that identify quality targets and generative AI that personalizes outreach will change the way you reach and convert customers.” For starters, diversifying your marketing mix to incorporate owned, earned, and paid channels can help ensure you have the right coverage for your marketing efforts.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

illumin

OCTOBER 18, 2023

Simultaneously, it has also given advertisers a new method to communicate with customers along their buying journey. Disney+ announced its ad-supported subscription tier in 2022 and Netflix was close on its heals. Follow @illuminHQ Is CTV part of your marketing mix?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Atomic Reach

FEBRUARY 9, 2023

The Opaque Nature of Influencer Marketing The influencer marketing industry was worth an estimated $16.4 Billion in 2022, according to an annual benchmarking report by Influencer Marketing Hub. Influencer marketing is now a non-negotiable for most companies. But you know that already.

Marketing AI 59

Marketing AI Advertising Agencies Paid Search Agency API 59

Liveintent

JUNE 15, 2021

Healthcare marketers, in particular, have a big opportunity to diversify their marketing mix to educate customers about new telehealth services and prove their value during tough financial times. Here’s how email can help healthcare marketers stay flexible throughout 2021 and beyond. So it jumped into email.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Outbrain

FEBRUARY 8, 2022

For brands, performance stayed at the forefront of strategy; simplicity outmatched complexity for better customer experience and value; and constraints only bred greater creativity. In 2022, we can expect these pillars to become even more critical to brand success in an ever-increasing digital world. Register for Unveil 2022.

CPA 36

CPA Cost per Acquisition Best Practices ROAS 36

Martech Advisor

JANUARY 6, 2020

Jack Daniel's, Nestlé, DHL, Walmart, Ellen Degeneres, TIME magazine, and Herbal Essences are a short list of the brands that successfully included AR in their digital marketing mix this year. The process of building an AR campaign follows the same footprint that we, marketers, are accustomed.

Planning 72

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 72

Martech Advisor

JANUARY 6, 2020

Jack Daniel's, Nestlé, DHL, Walmart, Ellen Degeneres, TIME magazine, and Herbal Essences are a short list of the brands that successfully included AR in their digital marketing mix this year. The process of building an AR campaign follows the same footprint that we, marketers, are accustomed.

Planning 66

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 66

Digilant

JULY 28, 2022

In years past, streaming services differentiated themselves from linear TV providers by allowing customers to purchase premium access as a way to avoid ads while watching TV. When these platforms first burst onto the scene, most consumers maintained their cable subscriptions and added one or two streaming services to the mix.

Paid Search Agency 52

Paid Search Agency Work Management Ads Marketing Management 52

Liveintent

AUGUST 9, 2022

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Instead of just prioritizing price and quality, they’re also considering brand values and customer-centric services. Brand awareness refers to how familiar customers are with your brand and products.

Paid Content 62

Paid Content Brand Identity Branding Paid Search Agency 62

Digilant

OCTOBER 20, 2020

This drastic growth clearly showcases why brands are now incorporating this screenless ad format into their digital marketing mix in 2020. Not only are digital audio advertisements usually more cost-effective to produce (than say video or display ads), but they have been booming in 2020 due to the high custom engagement rate.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Mobile Advertising 52

Digilant

OCTOBER 20, 2020

This drastic growth clearly showcases why brands are now incorporating this screenless ad format into their digital marketing mix in 2020. Not only are digital audio advertisements usually more cost-effective to produce (than say video or display ads), but they have been booming in 2020 due to the high custom engagement rate.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Mobile Advertising 52

Inbox Insight

APRIL 11, 2022

Multi-channel marketing sparked the beginning of a customer oriented era – it is all about using the right channels to resonate and connect to the ideal customer. As customer tastes and communication preferences change over time, marketing strategies have to evolve too. Dan Smith, Head of Campaign Strategy.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

accelerate agency

APRIL 12, 2023

It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Nevertheless, to stay one step ahead of the field, you’ll need a watertight SaaS marketing plan. Marketing of any kind is all about finding ways to stand out from the crowd. What is SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Heinz Marketing

JULY 26, 2021

And having talked to you and people on your team, that it’s actually been a great year of growth and learning for Sendoso as sort of the old rules of field marketing, the old rules of marketing mix, kind of thrown out the window during the pandemic. Matt: Talking today on Sales Pipeline Radio with Kris Rudeegraap.

Top of Funnel 106

Top of Funnel Marketing Automation Services Budget Programs Work Management 106

Porch Group Media

MAY 21, 2019

It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. Email is nearly 40 times more effective than social channels in helping brands acquire new customers. Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Sword and the Script | B2B

APRIL 9, 2024

With live events out of consideration, virtual presentations were the only way to reach and engage customers and prospects then. We are well past the pandemic now, and live events have returned to the marketing mix. The question that remains is – how are webinars performing now? The “sample” size for this study is considerable.

Webinar Metrics 81

Webinar Metrics Advertising Benchmark Personalization Landing Pages 81

ClickZ

DECEMBER 8, 2022

The Covid-19 pandemic brought a new normal to many industries, and marketing was no exception. A drastic shift in shopping trends occurred as more customers moved to online platforms for their retail needs. Retail media is essentially the digital version of shopper marketing. This marks a change in the customer journey.

Advertising Agencies 102

Advertising Agencies Paid Search Agency Work Management Planning 102

Litmus

APRIL 6, 2021

In March 2021 , Google announced that its ad tools would no longer support individual tracking of users across websites starting in 2022. In the realm of omnichannel marketing, trust is a two-way street. In the realm of omnichannel marketing, trust is a two-way street.

Paid Search Agency 108

Paid Search Agency Ad Frequency Privacy Work Management 108