customer 2022 Related Topics 
KoMarketing Associates
JANUARY 25, 2022
As marketers continue to focus on providing a unique, memorable customer experience, new research suggests that they anticipate customer expectations to rise in the coming months. About 32% of respondents said they think customer demands will at least remain the same, while only 4% foresee their customers becoming less demanding.
Webbiquity
APRIL 19, 2022
Social proof can help create trust and boost your business growth in 2022. Customer stories are further testimony to the quality of your work and another indirect way to promote your successes. The post Five Social Proof Best Practices for 2022 appeared first on B2B Marketing Blog | Webbiquity. Create a Community of Advocates.
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Webbiquity
OCTOBER 5, 2021
The 2022 IT spending forecast is bright for B2B technology marketers. Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). The tech spending outlook for 2022 is even more optimistic than it was coming into 2020 (before the pandemic). It’s worth checking out.
Marketing Insider Group
DECEMBER 8, 2021
2022 is right around the corner. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022. It’s easier and cheaper to keep current customers happy than to acquire new ones. B2B Influence.
Advertiser: ZoomInfo
So, what does ABM look like in 2022? In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!”
Webbiquity
MAY 3, 2022
Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. ” In March 2022, that shifted to “networking opportunities.” We’re just not quite there yet.
Marketing Insider Group
OCTOBER 21, 2021
What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits. Voice-powered Everything.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. May 26th, 2022 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm GMT Apply frameworks to define product strategy.
Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services
This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers. March 16th, 2022 at 11:00 am PDT, 2:00 pm EDT, 5:00 pm GMT. Your product needs feedback from diverse and marginalized populations to ensure you meet their needs.
Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker
Join Peter Turley, author and award-winning marketing & sales speaker, for this insightful high-concept talk on modern customer engagement. March 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT This session will include: How the psychology of the average consumer has changed during the pandemic. Why you should be asking “so what?”
Speaker: Jordi Gili, International Speaker, Managing Director at Execus, Professor Geneva Business School
As we kick off 2022, companies are giving more attention to their Digital/Social Sales Programs. While companies are enabling their sales professionals with coaching and a variety of digital tools to connect with potential customers, they're experiencing fluctuating KPIs. March 3, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Customer-centric approaches are meant to help us put buyers first. According to Forrester, most personalization marketing efforts will fail in 2022 due to a lack of buyer insights. In this session, Ardath will discuss: Why buyer-driven trumps customer-centric. June 22, 2022 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST
Advertiser: ZoomInfo
The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.
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8 Way to Improve Your Content Marketing in 2022. Customer expectations have shifted. The B2B Digital Content Revolution has catapulted forward these past few years. When was the last time you evaluated your tactics to make sure your content marketing strategy has kept pace with the changing digital landscape?
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect? Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. March 2nd, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.
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