Top Rank Marketing

AUGUST 16, 2023

I worry those marketers [focusing solely on performance] are setting up their companies for irrelevance in the future by focusing on that short-term performance hit but not creating that long-term brand awareness and relevance,” said Anteriad CMO Lynn Tornabene. Meanwhile, purchase cycles are extending. Otherwise, you run out of money.”

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. .

Work Management 108

Work Management Marketing Management Marketing Budget Budget Programs 108

Martech

SEPTEMBER 14, 2023

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.” to 2.9%) than the previous year, according to a Duke CMO survey.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

Martech

NOVEMBER 22, 2022

Department of Defense (DoD) to evaluate its vendors’ ability to deliver on software development projects effectively. More recently, martech vendors (and consulting firms) have embraced and invented various self-serving maturity models to help them sell more software and services. It’s the hole, not the drill.

Work Management 115

Work Management Marketing Management Planning Vendors 115

Martech

JUNE 29, 2022

“The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Software vendors encourage users to post reviews. The Benchmarks findings.

Ideal Customer Profiles 102

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 102

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. According to Gartner, organizations that adopt a composable approach in 2022 will outpace their competition by 80% in new feature implementation, Ayers said.

Enterprise Management 95

Enterprise Management Digital Experience Platform Organization Marketing Management 95

chiefmartech

DECEMBER 27, 2021

The good news is that I have formed a partnership that will bring a whole new, fascinating approach to the landscape, and we’ll be unveiling a grand 2022 incarnation by spring. It’s all part of what is expected to be a half $1 trillion cloud software industry in 2022. Did somebody say The Great App Explosion ?

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Top Rank Marketing

DECEMBER 8, 2023

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? percent from 2022, with 11.6 percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Martech

AUGUST 19, 2022

Inadequate vendor/product due diligence. The CMO and CTO didn’t have much in common a decade ago. Today, with the cloud, data-driven marketing, mobile, e-commerce, cybersecurity, and untethered consumers who move faster than every brand they engage with, CMOs often spend more on technology than their CTO colleagues.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Marketing Budget 107

Champion Communications

MAY 3, 2023

Logicalis Group Managed services deal size grew in 2022 despite economy woes One in three CIOs says their company currently outsources digital services, according to a recent survey from Logicalis Group. Finextra covered the news that the partnership demonstrates how different organisations can work to complement one another.

Work Management 62

Work Management CPO Multi-Channel Vendors 62

PathFactory

JUNE 13, 2023

Forrester B2B Summit 2022 Keynote Session “Time Travel and Transformation: The Future of B2B Content.” George also declared that B2B CMOs should lead the charge on generative AI. This year, I returned for my eighth Summit experience.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

Marketing Interactions

OCTOBER 15, 2021

Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). 76% of CMOs are responsible for business growth – either directly or as a shared responsibility (Capgemini). B2B Research 2022 CMI ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Martech

OCTOBER 6, 2022

At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. On the expo floor at Opticon 2022. That’s why it’s important to see it in action, both for a major global enterprise and for a regional media business, although of course a vendor conference will emphasize success stories.

Enterprise Management 89

Enterprise Management Work Management Marketing Management Digital Experience Platform 89

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. It’s almost an arms race to get to the buyer before the other vendors,” he said. “We

Buying Cycle 84

Buying Cycle Intent Ideal Customer Profiles Planning 84

Martech

SEPTEMBER 16, 2022

About 91% of companies said they achieved some level of success with content marketing in 2021, according to Semrush’s 2022 State of Content Marketing Report. Most respondents said they planned to increase content budgets and hire more content talent in 2022. But this is changing.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

chiefmartech

OCTOBER 31, 2022

Just take the 3 big martech innovation themes that I predicted for 2022 — all of which seem to be on-track, I’ll humbly note. This generally isn’t the fault of martech vendors, even if it might make you feel better to blame them sometimes. But especially in marketing.

Enterprise Management 126

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 126

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers.

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 117

nDash

JULY 30, 2021

In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. You’ll find them listed in order by the event’s date, with the last event capturing thirteen dates between November 2021 and May 2022. When: January 16-18, 2022.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Porch Group Media

MAY 17, 2022

V12 provides pre-move insights 35% faster than other vendors on the market. Check out this article about how to sell mover marketing to your CMO. The 2022 Marketer’s Perspective on Mover Marketing. Buy-in from leadership. Challenge: For 21% of marketers, getting buy-in from leadership was a challenge.

First-Mover Advantage 52

First-Mover Advantage Cost per Acquisition Allocation Work Management 52

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. A Forrester WAVE matrix of leading vendors is one. Many factors influence intent. Is it linear or flat?

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

PathFactory

AUGUST 15, 2022

On a daily basis, your customers are interacting with people who could be interested in the solutions you have to offer—and this communication is happening in circles you don’t have access to as a vendor.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

6sense

NOVEMBER 9, 2021

If you want to know what CMOs think of events, what they need, what they won’t stand for anymore – highlights from last Friday’s CMO Coffee Talk discussion follow: Selling sponsorships will require a lot more value to the buyers to justify investment… and CFO scrutiny will be bigger factors with approvals.

Guerilla Marketing 48

Guerilla Marketing Lead Ranking Marketing & Strategy Vendors 48

Strategic-IC

FEBRUARY 18, 2022

Recent research by Gartner of 1,100 B2B customers shined a light on the information exchange between vendors and customers. These complex solutions will be purchased by and used by very technical people (or technical teams) - think CyberSecurity and CISO, think FinTech and CFO, think AdTech and CMO, etc. Yes and no. No offense!

Peer-to-peer 62

Peer-to-peer Account Based Marketing ABM Work Management 62

Sprout Social

FEBRUARY 27, 2023

According to the 2022 Sprout Social Index™ , company alignment with personal values is 74% more important than it was in 2021. Cummings, the CMO of Reading with RIK, thinks it’s important to educate both children and families with their product and their social media presence reflects that. But it’s not enough to say you’re aligned.

Social Media 117

Social Media Media Work Management Paid Search Agency 117

Porch Group Media

AUGUST 29, 2022

Source: The 2022 Marketer’s Perspective on Mover Marketing. I’m struck still at the frustration for marketers who are still just at the basic standpoint of, “Oh, I got a dataset of movers from this vendor, and now what do I do?”. We did a webinar with Jennifer Renaud , who is CMO of Masonite.

First-Mover Advantage 52

First-Mover Advantage Advertising Agencies Cable Marketing & Strategy 52

Martech Advisor

JANUARY 28, 2020

The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers. Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor.

Privacy 99

Privacy Loyalty Work Management CPO 99

Customer Experience Matrix

MAY 26, 2023

Software vendors routinely add features required by a subset of their users. And, since vendors add new features all the time, a specialist system may become redundant if the same features are added to a company’s primary system. Since that helps them serve more needs for more clients, it’s a benefit, not a problem.

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

B2B Marketing Exchange

NOVEMBER 15, 2023

Through strategic content development, segmentation with data vendors like ZoomInfo and the utilization of Salesforce Marketing Cloud for hyper-targeting, the bank achieved significant success, generating over 50% of law firm lending clients through digital marketing initiatives within two years of implementation and earning recognition as the No.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Engagio

OCTOBER 13, 2021

In today’s crowded technology landscape, making a purchase decision can turn into a daunting and unceasing evaluation of vendors. We’ve included 123 vendor solutions in the enhanced ABM Tech Stack Evaluator. Compare this to the original version with just 17 vendors and 9 challenges!). Here’s why.

Account Based Marketing 83

Account Based Marketing DemandBase Tips ABM 83

Convert

MAY 10, 2022

As of March 2022, mobile devices account for 57.38% of internet traffic. Theme vendors migrate their theme templates from Liquid to JSON for these features to work. Marc Bromhall , CMO at Surf Gear Lab. Best Converting Shopify Themes for 2022. Mobile-friendliness and Conversion-friendliness. theme are modular. Ratings: 3.7

eCommerce 52

eCommerce Best Practices Click Rate Paid Search Agency 52

LeanData

APRIL 20, 2022

This is why LeanData built out the 2022 State of B2B Lead Management report. Results were released on April 12th in an exclusive conversation between the experts that created the survey: Mary Shea (Outreach’s Global Innovation Evangelist and former Forester Analyst), Matt Heinz (President of Heinz Marketing), and Doug Bell (CMO at LeanData).

Lead Management 97

Lead Management Work Management Marketing Management Efficiency 97

chiefmartech

APRIL 7, 2022

Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi , Wistia CEO Chris Savage , and Persado COO Assaf Baciu — to consider these questions from several different perspectives. What is the metaverse? What will it mean for marketing and martech? But martech moves fast.

Digital Asset Management 132

Digital Asset Management Work Management Marketing Management Digital Experience Platform 132

Single Grain

AUGUST 18, 2023

After having a successful previous year, they sought help from Single Grain in March 2022 to advance the previous year’s sales with various digital marketing tactics. From Q1 2019 to Q3 2022, LockNLube saw an overall revenue increase. Challenge Simon Pearce’s ROAS was declining YoY from January 2022 to January 2023.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Heinz Marketing

DECEMBER 14, 2020

It’s a survey of over a thousand software buyers and vendors to get a sense of trends. Russ is a regular on our Friday morning CMO events. Typically a survey of over a thousand software buyers and vendors to get a sense of trends that are going on. It’s a deep, deep research piece. It’s like 80 pages.

Sales Management 127

Sales Management Top of Funnel Work Management Peer-to-peer 127

chiefmartech

JANUARY 21, 2019

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. Anything more than 2,000 vendors qualifies as “a ship ton,” to use the French nautical term for it.

Work Management 94

Work Management Marketing Management CMS Development Trends 94