6sense

DECEMBER 15, 2021

6sense, the market-leading account engagement platform, today announced it has been named a Leader across 11 categories in the G2 Winter 2022 Grid Report. 6sense tops the Momentum Grid Report for Buyer Intent Data Tools which takes growth into account, along with customer satisfaction and market presence. Lead Scoring Software.

Marketing Management 62

Marketing Management Lead Scoring Lead Ranking Peer-to-peer 62

PureB2B

DECEMBER 3, 2021

The most efficient form of buyer intelligence comes in the form of intent data. A method in which various points of engagement, decisional tracking, and behavioral analytics are leveraged to filter down to the most prospective buyer; intent data has completely changed how lead generation is optimized.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

The most efficient form of buyer intelligence comes in the form of intent data. A method in which various points of engagement, decisional tracking, and behavioral analytics are leveraged to filter down to the most prospective buyer; intent data has completely changed how lead generation is optimized. Business Email *.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

NetLine

APRIL 19, 2022

We’ve even highlighted which B2B buyers are actively in-market across different industries, sub-industries, job levels, job functions, and more. There’s a lot more of this data in our 2022 Content Consumption and Demand Report for Marketers , too! This data may not make for as catchy a headline, but it is factual. .

Intent Data 72

Intent Data Buyer Intent Rules Intent 72

NetLine

APRIL 11, 2024

35% of B2B Buyers Intend to Make Investments Within Next 12 Months WIth the introduction of INTENTIVE in June , we at NetLine suddenly had access to an entirely new group of buyer intent signals. of B2B buyers anticipate making purchase decisions within the next 12 months, marking a 5.3% YOY increase from 2022.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Albacross

NOVEMBER 4, 2021

What kind of year will 2022 be? Does this mean that buyers will decrease their online research when comparing different providers? 68% of B2B buyers prefer to research online independently. 68% of B2B buyers prefer to research online independently. This trend will continue in 2022. First-party Intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

SalesIntel

FEBRUARY 1, 2022

You can identify those using technographic + Buyer Intent data. . Given that, along with firmographic data, technographic data and buyer intent data are the two most crucial insights to calculate your TAM. The post 2022 Guide to Accurate Total Addressable Market (TAM) appeared first on SalesIntel.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You can identify those using technographic + Buyer Intent data. . Given that, along with firmographic data, technographic data and buyer intent data are the two most crucial insights to calculate your TAM. The post 2022 Guide to Accurate Total Addressable Market (TAM) appeared first on SalesIntel.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

PureB2B

MAY 2, 2022

This data will act as your “control” subject, so you can measure any future performance metrics against it to get an acute understanding of intent data impact. This “before” snapshot can then be used as a point of comparison to uncover whether the inclusion of intent data has influenced campaign performance in any way.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

Madison Logic

MARCH 23, 2023

Cybersecurity is a Critical Piece for Your Organization Verizon, Bed Bath & Beyond, NHS, Amazon, Dropbox… all these brands have one thing in common: they had cybersecurity breaches in Q4 2022. Check Point Research reports a 38% increase in global cybersecurity attacks from 2021 to 2022.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Ranking 52

Sword and the Script | B2B

APRIL 18, 2023

B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022. NetLine captured behavioral data from some 5.4

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

MAY 10, 2022

Reviews as a gateway to buyer intent. But as we went through the purchasing cycle, I learned that TrustRadius had the ability to bring category level buyer intent data from the platform into our systems.”. It’s almost an arms race to get to the buyer before the other vendors,” he said. “We Let us know!

Buying Cycle 86

Buying Cycle Intent Ideal Customer Profiles Planning 86

B2B Marketing Directions

MAY 7, 2023

million content registrations that occurred on its platform in 2022. The Continuing Growth of Content Consumption As measured by registrations on the NetLine platform, overall B2B content consumption in 2022 increased by 18.8% in 2022 compared to 2021. In 2022, the average consumption gap across all job categories was 28.7

Research 52

Research B2B Paper Content 52

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. This last bullet on buyer-level intent data is where we’ll pick up in just a moment.

Demand 52

Demand B2B Webinar Metrics Intent 52

Albacross

DECEMBER 16, 2021

When high-value accounts visit your website and show buying intent, how quickly your sales team responds to that can make or break your conversion rates. That’s why buyer intent data is crucial to boost revenue in 2022. It’s Time to do Demand Generation Like It’s 2022. You are all set! :). ??For

Conversion 52

Conversion Ad Building Ideal Customer Profiles Buyer Intent 52

Hubspot

JANUARY 5, 2023

Here, I spoke with Mike about how the software buyer's journey has changed, according to new data from G2's 2022 Buyer's Behavior Report — plus, how your sales strategy should pivot in 2023 to meet new buyers' expectations. How to Shift Your Sales Strategy to Match the New Buyer's Journey in 2023. Let's dive in.

Top of Funnel 73

Top of Funnel Buyer's Journey SMB Peer-to-peer 73

Albacross

JANUARY 12, 2023

STOCKHOLM— January 12, 2022. Albacross, the leading EU-based company that provides an advanced buyer intent data platform for B2B revenue teams, announces its first integration with LinkedIn Marketing Solutions.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

Only B2B

FEBRUARY 1, 2024

Must Read: Win B2B Event Marketing With Intent Data 3. CMI, 2022). Intent data bridges the gap between sales and marketing, providing both teams with a shared understanding of buyer intent. Imagine the engagement you’ll generate when your content feels like it was written just for them!

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Circle Studio

NOVEMBER 24, 2020

Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. Buyer Intent Data. This acceleration of digital tactics and channels will include many things already in a B2B marketer’s toolkit, with greater emphasis and intentionality.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Metadata

FEBRUARY 28, 2022

Broomfield, CO – MARCH 1, 2022 –- Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures , with participation from a number of other SaaS founders and CEOs.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

NetLine

MARCH 7, 2022

To better understand the kind of insights NetLine’s Intent Discovery delivers, let’s further define buyer-level intent. What is Buyer-Level Intent? Buyer-level intent, or buyer intent data, is the measure of an individual prospect’s readiness to make a purchase within a given timeframe. .

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

Terminus

JANUARY 31, 2023

They were also excited about its self-service, dynamic campaign capabilities that enabled real-time audience customization,” stated The Forrester New Wave : ABM Platforms, Q1 2022 report. Today’s buyers interact with brands across multiple devices and channels. Access The Forrester New Wave : ABM Platforms, Q1 2022 report here.

Account Based Marketing 20

Account Based Marketing Multi-Channel Forrester ABM 20

LeanData

DECEMBER 13, 2022

When an existing customer conducts research on G2, the G2 Connector App within Salesforce identifies the visitor’s company information in a Buyer Intent report. For example, G2 , a peer-to-peer review site for software and technology, can uncover companies researching your product, category or competitor.

Marketing Analytics Tools 52

Marketing Analytics Tools Automation Peer-to-peer Work Management 52

6sense

DECEMBER 9, 2021

They see early intent signals, and then they combine those signals and make them usable to the entire revenue team. The whole concept of Slintel came from this mission to capture buyer intent signals as early as possible in the process. It’s no secret that the world of B2B buying is changing, and the pandemic accelerated that.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

Madison Logic

JANUARY 12, 2023

When you conduct ABM strategies, you’re putting your desired customer first, and thinking through what they need to move through their buyer’s journey. Buyer intent data and purchase signals help you pinpoint key topic searches so you can tailor your content and messaging to match. . What they’re looking for.

Account Based Marketing 52

Account Based Marketing ABM Work Management Ideal Customer Profiles 52

Martech

MARCH 6, 2023

million worldwide viewers in 2022, according to Insider Intelligence. This helps us find buyer intent signals which are great identifiers of penetration opportunities in the marketplace. It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI.

Paid Search Agency 79

Paid Search Agency Ads Campaigns Cable 79

Valasys

APRIL 3, 2023

Breaking up “intent” and “data” independently, a much clearer picture is in view. Since the expressions “Buyer Intent” and “Search Intent” are in many cases referenced concurrently, obviously we are discussing information that has something to do with an individual’s pursuit or buy goal.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

NetLine

DECEMBER 7, 2023

The 2022 ABM Benchmark Study from Momentum ITSMA and the ABM Leadership Alliance revealed that 7 in 10 (71%) companies planned to increase their ABM spending in 2023, with half increasing their ABM staff this year. Support for this strategic approach is strong within organizations that are using it.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

TrustRadius Marketing

SEPTEMBER 29, 2022

You can use insights about customers’ needs or desires to tailor messaging across multiple stages of the buyer journey—eliminating cold outreach. These personalized experiences using intent data aren’t limited to winning over new buyers. Prioritizing highly valuable accounts. Finding new sales opportunities.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

You can use insights about customers’ needs or desires to tailor messaging across multiple stages of the buyer journey—eliminating cold outreach. These personalized experiences using intent data aren’t limited to winning over new buyers. Prioritizing highly valuable accounts. Finding new sales opportunities.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Inbox Insight

NOVEMBER 30, 2021

We’ve pulled together 24 of the best Tech Buyer Insights to help guide tech vendors in where they should be focusing their efforts as we head into 2022. It is therefore unsurprising to see Cloud Security also remains a clear focus for businesses moving into 2022, with over 80% of IT professionals looking to invest in this area.

Work Management 94

Work Management Marketing Management Marketing Automation Services B2B 94

Madison Logic

AUGUST 10, 2023

billion in 2022 and is projected to reach $55.60 As companies adjust to this shift, collaboration software solutions are essential for improving productivity and fostering alignment between remote teams. The collaboration software market reached $26.28 billion by 2030.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Hubspot

AUGUST 30, 2023

billion by 2030 , growing at a CAGR of 12.62% from 2022 to 2030. And Lavender, a sales writing assistant, generates personalized emails for any occasion based on buyer intent data. AI recognizes facial impressions and drives emotion-based decisions The market size for facial recognition software was valued at USD 4.35

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59