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What Programmatic Advertising Can Do for Businesses in 2022

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The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. But when you look back in history, you’ll discover that it all started as a simple banner display ad in 1994. Programmatic Ads Were Once Limited to Banners.

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Monthly Product Update: January 2022

FMG Suite

What’s Happening in 2022? Outlook 2022. Our team is constantly hard at work updating our products to help you establish the world-class marketing you deserve. Refreshed Weekly Market Insights: Our Weekly Market Insights now have a fresh look, plus we now offer banner options as a downloadable. Timely Piece).

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5 Key Programmatic Advertising Trends to Know in 2022

Bannerflow

The programmatic advertising trends you need to know for 2022: Slow death of the cookie. And we believe it to be among the programmatic advertising trends worth exploring in 2022. This makes CTV growth one of the biggest programmatic ad trends for 2022. Read on to find out more. Post-cookie solutions.

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What Programmatic Advertising Can Do for Businesses in 2022

readwrite

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. But when you look back in history, you’ll discover that it all started as a simple banner display ad in 1994. How does programmatic advertising work?

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Marketing Trends According to INBOUND 2022: NFT's, AI and Data

SmartBug Media

Over the next week, we’ll be publishing a series of INBOUND 2022 recap blogs about: Business growth. Note: Powerhouse Pass attendees have access to the INBOUND 2022 virtual event platform for one year from today to rewatch any session on demand. Here are my SmartBug® colleagues' highlights on four great INBOUND 2022 sessions.

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Web analytics is badly broken 

Martech

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate. The reason for this is one word: privacy. But there is opportunity amidst the chaos.

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Accelerating your Digital Transformation in 2022

Bannerflow

In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Those working in entertainment and media and iGaming, for example, reported a decrease in content demand. Working with external companies has its place. Digital transformation cannot be an afterthought for any business.