ClickDimensions

DECEMBER 19, 2022

2023 Marketing trends: Which strategies will come out on top and which ones will be forgotten? 2022 was a pivotal year for marketeers as digital marketing trends took over and B2B brands began to fully embrace the digital-first approach. 2023 Marketing Trends: Which B2B trends are here to stay next year? .

Trends 98

Trends Forecasting Buyer's Journey B2B Sales 98

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Fortunately, Google Trends is a free tool to help solve these challenges. Such long-tail keywords found through Google Trends are easier to rank for. Another challenge?

Marketing AI 173

Marketing AI Trends Google SEO 173

Litmus

MARCH 10, 2022

This article was originally published in Total Retail on February 24, 2022. Because of its growing importance, more than 40% of companies intend to increase their investment in 2022. In 2022, 55% of marketers will make personalization a priority for their email program. Privacy trends impacting email performance and analytics.

Email Marketing 78

Email Marketing Trends Privacy Protection Multi-Channel 78

Hubspot

OCTOBER 12, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips. Let's take a look at the top social selling trends of 2022. This trend is picking up traction amongst B2C businesses.

Trends 83

Trends Ideal Customer Profiles Cold Calling Social Media 83

Salesforce Marketing Cloud

JANUARY 25, 2022

These are a few emerging B2B commerce trends that are here to stay. In 2022, B2B marketplaces will be the real MVP. Marketplaces — digital platforms that connect buyers and sellers of goods — will be one of the biggest B2B commerce trends this year, for both enterprise and small-to medium-sized businesses. We’ve got a few ideas.

Trends 98

Trends B2B Business Paid Search Agency 98

Sana Commerce

MAY 2, 2022

Top trends for marketers. So how do businesses build web stores that stand out and what B2B e-commerce trends can marketers use to capitalize on these opportunities? The biggest trend for SEO is mobile optimization , which takes into account the increasing number of employees who conduct their business on their phones.

Trends 52

Trends B2B Marketing Planning B2B 52

Content Marketing Institute

JANUARY 26, 2022

So how are B2C content marketing programs faring? Check out that and a lot more in today’s release of CMI’s B2C Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2022. Events of recent years prompted an increase in content marketing’s importance to businesses. Continue reading →

Research 85

Research Budget Programs Advertising Benchmark Paid Search Agency 85

Biznology

FEBRUARY 7, 2022

So, as we begin 2022, leaders need to support the organizations we serve with creative and smart ways to be even more flexible, agile, innovative and thoughtful in addressing the many challenges, changes and opportunities we face. We will not get back to “business as usual” this year. Also, consumer habits and values are changing.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

TrustRadius Marketing

APRIL 21, 2022

We also touch on some essential trends to be aware of, including: A Focus on User and Employee Experience Help Desk Proactivity Automation is looking Different. Hubspot 2022) 60% of high-growth customer service teams use a help desk, significantly higher than slower-growing teams. Hubspot 2022). Hubspot 2022).

Statistics 52

Statistics Trends Customer Satisfaction Stats 52

ClearVoice

JANUARY 3, 2022

A new year has come, and along with it, new opportunities, new lessons, and new content marketing trends and examples. So, let’s get on with learning together about how to make our 2022 marketing efforts stellar. Digital marketing trends: Forever 21 jumps into the metaverse with virtual fashion stores on Roblox.

Trends 116

Trends Campaigns Advertising Agencies Sample 116

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

ClearVoice

MARCH 16, 2022

If you’re like us, you can hardly believe we are already wrapping up Q1 of 2022. If you are looking for inspiration, consider some of this month’s top marketing trends. Digital marketing trends: Jack in the Box mocks McDonald’s with McBroken.com. digitalmarketing Click To Tweet.

Trends 98

Trends Campaigns Banner Ads Copyright 98

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. Scroll down to learn about the top B2B lead generating methods to implement in 2022.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Brandpoint

DECEMBER 13, 2021

Staffing is a core issue that all businesses will face in 2022. If your growth plans for 2022 require people, you may not be able to fill the seats you need. Investing in employer branding is still a relatively new concept for many companies, but in 2022, it’s no longer optional. It might be time for Plan B.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Litmus

FEBRUARY 21, 2022

Dramatic shifts in consumer behavior (and life in general) over the past few years has brought about new marketing trends and expedited the evolution of digital marketing efforts. We invited some top marketing executives to discuss the marketing trends they think deserve marketers’ attention, and how to get the most out of them this year.

Planning 91

Planning Webinar Metrics Trends Paid Search Agency 91

chiefmartech

JANUARY 10, 2022

Hello, 2022! Or document.write("Hello, 2022!") speed — let’s jump in to the martech topics I expect will shape 2022. A wave of B2C-centric martech innovation ensued and is still accelerating in areas such as social commerce and so-called “super apps” (which are more super in the East than the West).

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Martech

DECEMBER 22, 2021

I would anticipate it to be up again in 2022.” ” The other trend she highlighted was personalization. Email is not the whole story, of course, as B2B follows B2C into the new environment of customer journeys orchestrated across multiple channels. “2021 versus 2020, email was up 94% in volume.

Email Marketing 134

Email Marketing Ethics Privacy Protection Deliverability 134

SmartBug Media

SEPTEMBER 14, 2022

In order to achieve growth and reach our objectives, marketers must stay on top of the trends that involve not just our current and future customers but also our buying groups and talent. Note: Powerhouse Pass attendees have access to the INBOUND 2022 virtual event platform for one year from today to rewatch any session on demand.

Trends 52

Trends Work Management Marketing Management Paid Search Agency 52

SmartBug Media

SEPTEMBER 14, 2022

In order to achieve growth and reach our objectives, marketers must stay on top of the trends that involve not just our current and future customers but also our buying groups and talent. Note: Powerhouse Pass attendees have access to the INBOUND 2022 virtual event platform for one year from today to rewatch any session on demand.

Trends 52

Trends Work Management Marketing Management Paid Search Agency 52

Litmus

NOVEMBER 2, 2022

This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. Our team of Litmus judges have chosen the top four emails from the Best Email Design B2B and Best Email Design B2C categories. Now, we need your votes to help us decide who takes home the prize. .

Design 79

Design Best Practices B2B Loyalty 79

Visitor Queue

DECEMBER 23, 2021

As a B2B company, you have a major advantage over B2C companies. With this data, you can look at past trends, […]. The post 10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2022 appeared first on Visitor Queue Blog | Identify Website Traffic.

Lead Generation 101

Lead Generation Advertising Channels B2B Marketing Generation 101

The ABM Agency

APRIL 2, 2021

A major trend in recent years has been using programmatic advertising , which is automatic bidding and buying digital media ads to pursue a specific consumer target. . By 2022, U.S. B2C Programmatic Basics. Main Differences Between B2B and B2C Programmatic Advertising.

Advertisements 92

Advertisements Advertising Account Based Marketing Funnel Advertising 92

Salesforce Marketing Cloud

JANUARY 2, 2024

What other revolutionary trends will we see explode onto the scene by this time next year? Get started with AI Trend 1: Using AI for efficiency According to the State of Sales report, operational efficiency is one of the most important trends in sales. Here’s what sales leaders should keep an eye on.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Salesforce Marketing Cloud

JANUARY 2, 2024

What other revolutionary trends will we see explode onto the scene by this time next year? Get started with AI Trend 1: Using AI for efficiency According to the State of Sales report, operational efficiency is one of the most important trends in sales. Here’s what sales leaders should keep an eye on.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. It has received a lot of attention in the business-to-consumer (B2C) sector, and B2B companies are starting to take notice as well. You guessed it, right?

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Martech

APRIL 12, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Hubspot

APRIL 6, 2023

As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. Wondering where to start?

eCommerce 69

eCommerce Trends B2B Budget Programs 69

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Takeaways Understanding the hottest social media marketing and strategies and trends for the coming year will help you plan out your efforts and allocate budgets. Guest post by Nina Petrov.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. The post Ecommerce trends to watch for this Prime Day appeared first on MarTech. Why we care. As this year’s Prime Day proves, digital retail is never exclusively online.

eCommerce 99

eCommerce Trends Amazon Gartner 99

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sana Commerce

MARCH 16, 2022

New technologies and the generational change have led to a blur between the expectations of B2C and B2B customers. This presents new challenges for many companies that have come to terms with the fact that B2B customers think differently from B2C customers. B2B vs B2C customers. So, who are your B2B customers today?

B2B 52

B2B Work Management B2B Sales Act-On 52

Sana Commerce

AUGUST 3, 2022

Here are the 3 industry trends impacting this shift toward digital. However, new trends point towards digital disruption finally resulting in the growth of the food and beverage industry e-commerce. Top trends in the food and beverage industry in 2022 and beyond. Finally, we have two related trends.

Trends 69

Trends Amazon Privacy Policies Marketing Management 69

Parse.ly

MARCH 2, 2022

Heading into 2022, we wanted to learn more about the state of content marketing—what challenges content marketers are facing, what’s working for them, and what’s not. . More than 800 responded, and we published the results in our Content Matters 2022 Report. There were five key trends that stood out to us: . Content matters.

Paid Content 59

Paid Content Content Marketing Planning Paid Search Agency 59

The Lead Agency

FEBRUARY 8, 2023

B2B Marketing Trends 2023 B2B marketing has undergone a significant transformation in recent years, and it’s only going to continue in 2023. Trend 1: The Rise of AI and Automation in B2B Marketing The integration of AI in B2B marketing is enhancing the industry with powerful capabilities.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

The Lead Agency

DECEMBER 4, 2023

Seasonality in B2B Marketing is often overlooked, with many associating it solely with B2C enterprises. From Black Friday sales to Summer Specials, B2C businesses typically work their promotional activities around significant calendar events. What Trends Typically Affect Seasonality in B2B Marketing? Because it works.

B2B Marketing 112

B2B Marketing Planning B2B Marketing Budget 112