Martech

JULY 29, 2021

Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. As a result, CDP vendors have added 6% more employees in the first half of 2021, compared with 1% employment growth in the second half of last year. The CDP industry has ballooned to an estimated $1.6

Multi-Channel 110

Multi-Channel Banners Touchpoints Vendors 110

Biznology

MAY 25, 2021

May 26-27, hybrid, B2B Marketing Leaders Forum APAC 2021. June 2-3, virtual, from Chicago, B2B Marketing Ignite USA 2021. July 21-23, hybrid, Phoenix, 2021 ANA BMA Masters of Marketing Conference. For senior execs in B2B companies, a place for meetings and networking with a customized list of peers and vendors.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

chiefmartech

DECEMBER 27, 2021

Congratulations on making it to the end of 2021. But here for the holidays, I thought I’d take a leisurely look back at the topics and trends that shaped 2021 in martech. I know, I didn’t publish a 2021 version of the marketing technology landscape. 2021 also saw a huge acceleration of the no-code paradigm.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Content4Demand

JULY 7, 2021

According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. Some Behaviors Changed in 2021. Another 39% cite vendor websites. What are buyers searching for?

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

The Customer

AUGUST 3, 2021

Quick-Take: In fact, a 2021 Cisco Data Privacy Benchmark Study found that companies that invested in a better privacy experience got almost double in returns , with a 76% increase in customer trust. Quick-Take: In The digital experience platform and vendor hub is making a major change of course. DATA & PRIVACY.

Industry CMS 92

Industry CMS Privacy Ad Exchange Vendors 92

LeadsRX

JUNE 30, 2021

The latest video on the LeadsRx Attribution Marketing Channel examines 9 trends that all marketers should be watching to improve advertising and marketing campaign success for the remainder of 2021 (and beyond). The post 9 Performance Marketing Trends Defining Advertising Success in 2021 appeared first on Multi Touch Attribution Software.

Multi-Touch Attribution 99

Multi-Touch Attribution Advertisements Advertising Trends 99

Webbiquity

AUGUST 31, 2021

Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. But “millennials do appreciate vendors that are forthcoming about their limitations.” Millennials also don’t place a lot of trust in vendor sales reps. Free trials/accounts. Be positive.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

PureB2B

JUNE 9, 2022

Too often, content syndication programs are plagued with poor-performing leads due to the vendor not truly addressing the challenge at hand. Before we dig into what each content syndication vendor should be doing for you, let’s take a quick look at why this approach to marketing is so valuable. Why is Content Syndication Valuable?

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

PureB2B

MAY 10, 2022

However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful practices content syndication vendors use to ensure you’re getting a quality return on your content investment. What to Look for in a Content Syndication Vendor. High Quality Data.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

Marketing Insider Group

NOVEMBER 18, 2020

Much of the content or discussion I have with vendors (either digitally or with their sales people) is all focused on them – their products, their services, their unique value proposition. The post 20 B2B Marketing Strategies That Will Deliver Success In 2021 appeared first on Marketing Insider Group. What about the buyer?

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Bionic

DECEMBER 31, 2021

Despite the challenges of 2021, I’m proud to report the team here at Bionic made significant progress through big upgrades to our software for advertisers , agencies , and ad sales teams. Vendor Bill Reconciliation. Also in April, you got a new vendor bill reconciliation and payment system. Ad Spots Media Buying Tool.

ROAS 52

ROAS Advertising Agencies Paid Search Agency Broadcasting 52

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

BOP Design

DECEMBER 3, 2020

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. While there is still much uncertainty on the horizon, it’s still important to create a clear 2021 marketing strategy. Focus on flexibility and adaptability.

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

Webbiquity

MAY 3, 2022

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. While both the number of events and attendance are expected to rise this year versus 2021 (hardly shocking), they won’t quite return to 2019 levels. Even more significant is a 428 percent increase over March 2021.”

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Engagio

APRIL 19, 2021

When comparing vendors (particularly when it comes to SaaS), analyst reports are a staple resource. But do you ever wonder how those vendor comparison matrices take shape? And how one vendor makes it to the top right, while others cluster somewhere in the middle or straggle at the bottom? I am in my third year.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

Biznology

DECEMBER 15, 2021

Going into 2021, the world was upside-down, and the general uncertainty about everything in our personal and professional lives convinced me to lay low. Vendor consolidation. From 28% of decision makers in 2020, 44% in 2021 said “it takes far too long to make a purchase from most of our B2B suppliers.” It has come full circle.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Martech

SEPTEMBER 16, 2021

said Scott Brinker, program chair for MarTech , when presenting the winners of the 2021 Stackie Awards this week. Their “constellation map” withholds the names of specific vendors but uses shapes so that viewers can see common functions at a glance, with lines connecting the flow of functionality through different layers of the stack.

Paid Search Agency 93

Paid Search Agency Companies Mobile Advertising Marketing & Strategy 93

ANNUITAS

MAY 13, 2021

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. This analysis focused on the Salesforce ecosystem, given its critical mass.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Net-Results

OCTOBER 15, 2020

” I’ll move the question into the coming year: is marketing automation worth it for small businesses in 2021? ( Always ask what the vendor will do to train you and how they will continue to support you even after your onboarding period. So, is marketing automation worth it for small businesses going into 2021?

Marketing Automation Services 98

Marketing Automation Services Small Business Marketing Marketing Automation Work Management 98

Content Standard

MARCH 25, 2021

I’m proud to share that Skyword was just named a Leader in Gartner’s 2021 Magic Quadrant for Content Marketing Platforms. We’re creating asset after asset to keep up with demand; fulfilling request after request from dozens of directions; optimizing day by day; and solving problems vendor by vendor and tool by tool.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Gartner 87

SWZD

MARCH 1, 2021

See how IT vendors can better serve organizations’ unique needs; by identifying decision-makers using business level intent-data and engaging with the right people, at the right time, with the right message.

Webinar Metrics 111

Webinar Metrics Intent Data Intent Vendors 111

Zoominfo

FEBRUARY 10, 2021

Going into 2021, medium-sized businesses may find themselves at a disadvantage compared to larger or smaller firms. Such organizations constantly fight to keep employees from going to larger companies , and mid-market firms often don’t have the HR setup to develop effective recruitment strategies, said finance and HR platform vendor Workday.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

Metadata

JULY 12, 2021

SAN FRANCISCO, July 12, 2021- Metadata.io, the first demand generation platform for B2B marketers, today announced its leadership position in the most recent G2 Summer 2021 Account Based Advertising Grid Report. Vendors in both reports are ranked by customer satisfaction and market presence. About Metadata.

Lead Ranking 52

Lead Ranking Lead Scoring Advertisements Advertising 52

E-Spirit

MARCH 5, 2021

Research in Action’s 2021 Vendor Selection Matrix for Digital Experience Management is out. read more about e-Spirit position.

Marketing Management 52

Marketing Management Vendors Digital Experience Platform Research 52

Parse.ly

JANUARY 28, 2021

joined up for a webinar to share their 2021 content strategies and how they set their teams up to hit their company goals. Focus areas for 2021. Focus areas for 2021? To set the stage for our discussion, we asked the webinar audience what goals they’re focused on for content marketing in 2021. Table of Contents.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

Golden Spiral

AUGUST 26, 2021

We, like many attendees, faced canceled appointments because the vendor or fellow attendee chose not to attend. He urged providers, payers, and vendors alike to remember that hospitals, systems, and patients’ relationships to them were transformed and reconfigured during the first 12 months of the pandemic. Plan Ahead. Traffic is poor.

Trade Show 62

Trade Show Work Management Marketing Management Paid Social Agency 62

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

B2B Marketing Directions

MARCH 24, 2024

Several studies have shown that potential buyers are very likely to select vendors that were in their initial consideration set. In this survey, 80% - 90% of the respondents (depending on what they were buying) said they had a set of vendors in mind before they did any research. Here are two recent examples. The Bain & Co./Google

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Ledger Bennett

DECEMBER 8, 2020

In a survey of marketers, 89% said their current MarTech enables omni-channel experiences, 78% said their current platform delivers the expected ROI, 67% would rather combine multiple best-of-breed solutions rather than using one vendor’s integrated suite, and 79% prefer an internally build proprietary platform to buying from a any vendor.

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Ataccama

APRIL 28, 2022

Learn what's happening with master data management now and see where MDM solutions and vendors stand against each other.

Vendors 98

Vendors Research 98

nDash

JULY 30, 2021

In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Below are the top 25 content marketing events for (the last part of) 2021. Top 25 Content Marketing Events for 2021. 1: PubCon 2021. When: August 3-5, 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

SpotMe Blog

MAY 17, 2021

The RFP, or request for proposal, is used by companies who are searching for a vendor to fulfil specific needs and requirements. In other words, the RFP is a chance for a company to set out exactly what it will need from a vendor in order to be successful. A company will issue an RFP either directly to chosen vendors (i.e.

RFP 52

RFP Work Management Marketing Management Vendors 52

LeanData

OCTOBER 5, 2021

Rosenberg is seeing the steady evolution of GTM tech moving from a wide set of categories to a narrow list of vendors with wide portfolios or capabilities developing into “alpha platforms.” Evan Liang , co-founder and CEO of LeanData, closed out the first day of OpsStars 2021 with an exploration of how B2B revenue engines can learn from B2C.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

SWZD

NOVEMBER 4, 2021

Industry leader Gartner has recognized SWZD in their 2021 Market Guide for Revenue Data Solutions Report.

Gartner 118

Gartner Marketing Report Advertising Agencies Marketing 118

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. The vendors respond. Another notable development among ABM vendors is the move to consolidate ABM with demand generation.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

Biznology

JANUARY 10, 2022

The Great Resignation seemed to be most-used phrase last year as millions of Americans left their jobs in 2021. Ask a lot of your digital vendors . Going into 2021, the world was upside-down, and the general uncertainty about everything in our personal and professional lives convinced me to lay low. Vendor Consolidation .

Privacy 193

Privacy Privacy Policies Consulting Amazon 193