KoMarketing Associates

MAY 17, 2022

Additionally, the majority (68%) claim that they have seen their budget increase between 2021 and 2022, while 16% say that it has at least stayed the same. Data from the 28th edition of The CMO Survey indicated that marketing budgets typically only account for 11.8% of overall budgets at organizations. over the next year.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

Marketing Insider Group

DECEMBER 21, 2020

It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Deloitte meanwhile surveyed CMOs to gauge their responses to 2020. What can you do to improve or pivot for 2021? billion in 2021. But there’s a catch.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

SendX

DECEMBER 7, 2020

And we're going to help you with, by explaining and providing solutions to the email challenges in 2021. When surveyed, 58% of marketers said they needed to increase theirs, and 44% of those were failing at doing so ( The Marketing Scope 2019). So much so that 35% of email marketers surveyed said it was their #1 challenge!(

Email Marketing 219

Email Marketing Work Management Marketing Management Open Rate 219

Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Businesses are adapting quickly to remain relevant.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. The year 2021 marked the 20 th Anniversary of the concept of Buyer Persona being founded. With the 20 th Anniversary upon us, it is time for a State of Buyer Personas 2022 survey. Who do we need help from for the State of Buyer Personas 2022 Survey?

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

Search Engine Journal

SEPTEMBER 7, 2021

The post The State of SEO 2021: Key Industry Survey Findings [Research] appeared first on Search Engine Journal. Search Engine Journal's first State of SEO Report will help guide your SEO strategy into 2022 with unique data, graphs, and commentary.

Customer Surveys 115

Customer Surveys SEO Research 115

KoMarketing Associates

SEPTEMBER 14, 2021

BrandMaker recently published the “2021 State of Marketing Operations” report, and statistics showed that the majority of CMOs (51%) would like their team to better integrate their martech stack at some point in 2021.

Planning 195

Planning Statistics Custom Publishing Marketing Report 195

Webbiquity

JANUARY 20, 2021

With that in mind, it’s a good idea to re-think your use of data in 2021. A 2017 Deloitte survey found that an increasing number of Internet users in the U.S. In 2021, there’s still quite a lot of room for improvement in privacy practices, especially among small businesses. The Benefits of Personalization.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Martech

JULY 15, 2022

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. As in previous years, marketing management led the pack in championing replacement decisions – 38% in 2022 compared to 39% in 2021.

Customer Surveys 107

Customer Surveys Enterprise Management Marketing Management Marketing Automation Services 107

Biznology

MARCH 9, 2021

In fact, among marketers recently surveyed by UK video producer Wyzowl, most (67%) who were not using video last year, plan to start using it this year. Among trends they see taking off in 2021 are these: 1. The post Are you missing out on 2021 Video Trends? Trends worth considering. to come up with marketing content.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

KoMarketing Associates

MARCH 2, 2021

After a tumultuous year in 2020, new research suggests that CMOs are looking to take a low risk, low cost approach to achieve their objectives for the remainder of 2021. In the survey, Gartner also explored 11 different marketing strategies that could either be rescaled, reduced or reinvented.

Customer Surveys 157

Customer Surveys Gartner Product CMO 157

KoMarketing Associates

MARCH 18, 2021

The results of February 2021 edition of The CMO Survey were recently published , and statistics showed that when marketers were asked to rank the degree at which digital marketing has contributed to their company’s performance over the last year (1-7 scale, 7 being the highest), the majority (32.5%) responded with 7.

Customer Surveys 159

Customer Surveys Paid Search Agency Companies Statistics 159

Contently

DECEMBER 10, 2020

As we prepare for 2021 and think through budget, headcount, and strategy, here are five areas top of mind for me. As I work with our team to plan 2021, we will leave room each quarter for the unexpected. Speaking of events, I firmly believe that all of 2021 will be virtual. Remaining agile. Planning for more virtual events.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Martech

JULY 1, 2022

That’s one of the standout findings of the 2022 MarTech Replacement Survey. In the 2021 and 2022 surveys, we see something like one in five respondents saying they installed new marketing automation or CRM tools — a remarkable figure, given the likely complexity of such projects. Results by company size.

Enterprise Management 85

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 85

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Allocation 96

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. Our 2020 survey, which asked about replacements in 2019 — i.e. pre-pandemic — shows a much greater frequency of replacement across all major categories. We asked selected survey respondents the reason for the switch. Program manager Nichole Cook. Get MarTech!

Customer Surveys 85

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 85

Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. One year ago, based on its “CMO Spend Survey 2020-2021,” Gartner predicted that marketing technology would see increased spend even as other functions were cut back.

Gartner 117

Gartner Marketing Budget Budget Programs Allocation 117

Search Engine Journal

SEPTEMBER 8, 2021

Discover emerging trends and ranking factors from the State of SEO 2021 survey report. The post What Matters Now in SEO & Where to Focus Next [Survey Results] appeared first on Search Engine Journal. Where should you focus your SEO strategy next?

Customer Surveys 144

Customer Surveys SEO Trends Education 144

Martech

JULY 16, 2021

We’re not surprised, since the last edition of our Events Participation Index showed that many marketers were ready to hit the conference hall floor as early as the third quarter of 2021. Please click here to take our 3-minute survey. We will publish the results in the coming weeks on MarTech. This is MarTech.

Customer Surveys 144

Customer Surveys Personalization Trade Show Conference 144

Marketing Insider Group

NOVEMBER 16, 2021

The 2021 Marketing Vision event, the 27th annual event, was a repeat of this virtual format with a mix of external, ITSMA, and Momentum speakers. ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM). The Thought Leadership Journey is Here to Stay.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Liveintent

JULY 14, 2021

In March of 2021, LiveIntent surveyed more than 200 senior marketing and publishing executives from small to mid-sized companies, with newsletters ranging from 10,000 to over 1 million subscribers. percent of survey respondents use email as a primary way of building deep connections with audiences, while another 34.6

Customer Surveys 127

Customer Surveys Newsletter CPM Cost Per Thousand 127

Envy

OCTOBER 27, 2021

HubSpot recently wrapped up Inbound 2021. Our 3 Main Takeaways from HubSpot Inbound 2021. In addition, custom surveys open the door to a whole world of possibilities - unlimited questions, diverse question types, and easy sharing. Will likely be available beginning November 1, 2021. Learn about HubSpot's Sandbox tool.

Hubspot 118

Hubspot Enterprise Management Paid Search Agency Work Management 118

Launch Marketing

DECEMBER 8, 2021

2021 was a year of adapting to challenges, changes, and the unexpected. To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends. The post Top B2B Marketing Content of 2021 appeared first on Launch Marketing.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Liveintent

DECEMBER 1, 2021

To better understand how publishers are preparing to tackle identity and monetization in a post-third-party cookie world, LiveIntent partnered with CoLab Media Consulting and Beeler.Tech in the production of the Rev Ops Barometer H2 2021. The post Rev Ops Barometer H2 2021 appeared first on LiveIntent Blog. Here are those findings.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Litmus

OCTOBER 27, 2021

To find out how brands have been rolling with the punches, we surveyed nearly 400 marketing professionals about what’s driving their email strategies. Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. The post What Are the Insights From the 2021 State of Email?

Privacy Protection 117

Privacy Protection Privacy Budget Programs CMO 117

Martech

AUGUST 31, 2021

The first MarTech Replacement Survey in 2019 showed just how frequently marketing organizations replaced technology. The survey found homegrown platforms were often displaced by commercial, out-of-the-box applications. The post MarTech Replacement Survey finds marketing transformation is accelerating appeared first on MarTech.

Customer Surveys 108

Customer Surveys Marketing Management Digital Transformation Paid Search Agency 108

Martech

MAY 23, 2022

As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. A 2022 survey by social media analysts Sprout Social found 71% of U.S. A 2022 survey by social media analysts Sprout Social found 71% of U.S. A new global survey by pollster Edelman supports that.

Customer Surveys 106

Customer Surveys Branding Brand Identity Trust Marketing 106

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

InsightSquared

MAY 25, 2021

Despite the growing pressure on CROs and RevOps leaders to accurately predict growth and confidently report to the board, The 2021 State of Sales Forecasting reveals only nine percent of respondents are achieving a forecast accuracy of five percent or better,” said Todd Abbott, CEO of InsightSquared.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Martech

JULY 11, 2022

The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. and the Replacement Survey tends to confirm that integration capabilities were at the forefront when considering replacements — and even motre so in the current survey than in 2021.

Customer Surveys 81

Customer Surveys Features Work Management Marketing Management 81

Martech

MAY 25, 2022

On the final day of the Gartner Marketing Symposium and Xpo, the consulting firm released the names of the 2021-22 Genius Brands. Gartner analyzed over 1,300 brands across 15 industries, including non-Gartner clients, with inclusion in the survey being based on volume of digital activity. The 2021/22 Geniuses.

Gartner 88

Gartner Branding Brand Identity Multi-Channel 88

Tiecas

AUGUST 14, 2023

The results are from the survey done and published by the Content Marketing Insititute. They do this survey every year. Understanding the audience for the manufacturing content marketing survey Let me first talk about the respondents for this survey. 1,104 people responded to the survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Marketing Insider Group

NOVEMBER 18, 2020

And over half of all B2B marketers surveyed in a joint study by ANA and GfK believe better alignment between sales and marketing will help advance marketing’s contribution and ability to demonstrate their ROI. The post 20 B2B Marketing Strategies That Will Deliver Success In 2021 appeared first on Marketing Insider Group.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. To reach your goals in 2021, you’ll need a marketing mindset change. 7 Growth Hacking Strategies for 2021. Gamify Onboarding . Trust the Growth Hacking Process.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Benchmark Email

AUGUST 23, 2023

The Great Resignation of 2021 exemplified that. Other top reasons include lack of career advancement opportunities… The post Know the Truth About Your Workplace with Employee Engagement Surveys appeared first on Benchmark Email. It focuses on innovation, career development, and, most importantly, employee engagement.

Customer Surveys 52

Customer Surveys Advertising Benchmark Research Small Business Marketing 52

Sharpspring

JUNE 29, 2021

2021 Agency Outlook: Through the Pandemic and Beyond. When the pandemic lockdowns started in early 2020, we partnered with agency consultant Karl Sakas to survey firms worldwide on how they were dealing and what they predicted was going to happen. The #1 business priority in 2020 and 2021 was finding higher-value clients.

Advertising Agencies 81

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 81

Content4Demand

JULY 7, 2021

According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. Demand Gen Report’s latest survey confirms that the buying committee continues to expand. This isn’t entirely new.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121