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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295
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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

If so, check out this list of 31 white hat SEO hacks for 2021. However, in 2021 and beyond only quality content will rank high. It’s not easy to fool a search engine algorithm in 2021. Local business listings are essential in 2021 and beyond. Don’t delete pages or rename URLs. Impeccable quality content creation.

SEO 111
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Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)

Martech

It’s important to note this is largely a page-level update, so webmasters will need run diagnostics at the URL level. Comprehensive information is great, but formatting long paragraphs into lists, bullet points, tables, and so on can help users better digest what you have to say (and can help you capture SERP features in Google, too).

Traffic 93
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The New eCommerce Playbook for 2022 Featuring Top SEO Trends

Conductor

Comparing the year-over-year (YoY) change from February 2020 to 2021, we see a significant increase of 39% in organic traffic. We also found significant dips in search traffic between November and December in both 2020 and 2021. After the omicron surge in late 2021, states across the U.S. But has this held up?

eCommerce 115
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Google Algorithm Update: What to Know About the Page Experience Update for Desktop

Conductor

In September 2021, Google rolled out its page experience update for mobile. From reviewing the SEMRUSH sensor, we can see there was high volatility for desktop SERPs the day after the update was finalized. But when compared to SERP volatility for mobile, we can see that the desktop SERP has actually been less volatile than mobile.

Google 105
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Google’s Page Experience Signals for Search Rankings Launches in May 2021

RebelMouse

Six months later, Google announced that its page experience signals will officially roll out and begin impacting search rankings in May 2021. Safe Browsing : Google's Safe Browsing is a service where you can test your site's URLs for malware and suspicious activity. Get Your Site Ready for 2021. search armageddon.