Brightedge

FEBRUARY 4, 2021

February 2021 Update: As we do every month, we've updated our analysis and data to bring you the latest insights on Featured Snippets and Universal Search. Changes to the Universal Search landscape. The SERP landscape is also constantly changing and has evolved dramatically over time. Universal Search methodology.

SERP 59

SERP Trends Mobile Marketing Lock-In 59

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. For the search engine’s 23-plus years of existence, written content has been its bread and butter, historically making up the majority of initial query results one sees.

Lead Ranking 132

Lead Ranking SERP Content CAN-SPAM 132

Conductor

NOVEMBER 11, 2020

As we all start to finalize our plans and investments for 2021, we thought it would be a perfect time to reflect on all that we’ve learned over the past six months and how we can collectively best prepare for 2021. Search data provided real-time insights into this behavioral shift. Search habits can change dramatically.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. As with many recent updates, this one is designed to surface genuinely helpful results that align with search intent. As of last year, Google was still processing 8.5

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

ClearVoice

AUGUST 6, 2021

Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Featured snippets show up in position zero, which means they sit above even the first organic search result. Featured snippets are a shortcut to the top of the SERP.

Features 72

Features Google SERP Click Rate 72

RebelMouse

NOVEMBER 11, 2020

Core Web Vitals would become the new benchmarks for measuring a site's performance in its search results. Six months later, Google announced that its page experience signals will officially roll out and begin impacting search rankings in May 2021. Get Your Site Ready for 2021. search armageddon. search armageddon.

Guidelines 52

Guidelines SERP Click Rate Advertising Benchmark 52

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. We recapped major updates the search engines implemented and how those changes impacted results and the countless brands that rely on organic search.

Webinar Metrics 52

Webinar Metrics SEO Research SERP 52

seo.co

MAY 10, 2021

If so, check out this list of 31 white hat SEO hacks for 2021. However, in 2021 and beyond only quality content will rank high. The machine learning algorithms that power the search engines have had years to learn the difference between low and high-quality content without human input. Impeccable quality content creation.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Sharpspring

JULY 9, 2021

A recent estimate from Statista indicates that the number of online shoppers will grow to more than 230 million by 2021; it’s vital to reflect the most recent trends in your mobile ux. Like the outdated button, small screens are also unlikely to be found on mobile devices in 2021 and beyond. Bottom Navigation.

Trends 98

Trends Design Mobile Marketing Ideal Customer Profiles 98

ClearVoice

JUNE 2, 2023

When you think about a search engine, what comes to mind? Google is the world’s most popular search engine and the most popular website. Google also owns the second-largest search engine, YouTube. Here’s how to take advantage of alternative search engines: 1. Think about not just keywords but user search intent.

Privacy 64

Privacy Cross-Selling SEO CAN-SPAM 64

Brightedge

NOVEMBER 23, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. We recapped major updates the search engines implemented and how those changes impacted results and the countless brands that rely on organic search.

Webinar Metrics 59

Webinar Metrics SEO SERP Tagging 59

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. We recapped major updates the search engines implemented and how those changes impacted results and the countless brands that rely on organic search.

Webinar Metrics 52

Webinar Metrics SEO SERP Tagging 52

Conductor

MARCH 29, 2022

Comparing the year-over-year (YoY) change from February 2020 to 2021, we see a significant increase of 39% in organic traffic. We also found significant dips in search traffic between November and December in both 2020 and 2021. After the omicron surge in late 2021, states across the U.S. What does this mean?

eCommerce 115

eCommerce Paid Content Features Trends 115

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Marketing Insider Group

MARCH 13, 2023

Between September 2020 and May 2021, Televerde saw a significant increase in website users (28%), new users (23%), and total sessions (42%). With more backlinks and domain authority, Orbit Media’s content reigns supreme on SERPs. And, we’re featuring the cold hard facts to prove it. 3…2…1…Action!

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Martech

NOVEMBER 30, 2021

Throughout the past year, Google has been more aggressive , rolling out changes to their search algorithm, launching three Core Updates along with a variety of more narrowly focused improvements during the year. Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging.

Traffic 93

Traffic SEO Mobile Advertising CAN-SPAM 93

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. It's important to understand the intent behind search terms, because you want to avoid keyword traps. You need to study the search results closely if you want to master the art of understanding keyword intent.

PPC 101

PPC Work Management SEO Top of Funnel 101

nDash

MARCH 25, 2021

From 2020 to 2021, you’ve likely seen enormous changes in the global business world and possibly your own organization. User needs have diversified, and search engines have continued to evolve, better understand humans, and serve searchers the most relevant content they can. Search intent should be the bedrock of your SEO strategy.

SEO 52

SEO PageRank Mobile Marketing Intent 52

Marketing Insider Group

JULY 7, 2021

SEO teams maximize a brand’s online presence by ensuring their digital content is search-engine optimized to drive traffic to their website and ultimately generate leads and drive conversions. SEO teams do things like keyword research, SERP rankings management, optimizing new and old content to drive traffic, and website analysis.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Conductor

APRIL 26, 2021

The Search Evolution is here. At C3 2021, Conductor unveiled the next generation of our enterprise platform and our supercharged SEO Chrome extension – now available to all marketers – adding to the roster of new measurement capabilities already released this quarter. Are you ready to be a part of it? For instance, U.S.

Features 52

Features Organization Enterprise Management Work Management 52

TrustRadius Marketing

APRIL 1, 2021

Voice search is exploding in popularity, and this trend presents an opportunity for those with a calculated online presence. Understanding how search engines generate their rankings will help you get your content higher on SERPs and drive business results. The voice search optimization tips we will cover in this guide are.

SEO 52

SEO Long Tail Marketing Work Management Marketing Management 52

Moz

FEBRUARY 3, 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. My point here is: B2C and e-commerce businesses (usually) have way more opportunities in SEO than B2B, especially in terms of search traffic. high competition on scarcely available keywords.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Hubspot

OCTOBER 13, 2020

In this new context, if you want your products or services to be considered when customers weigh their options, you have to be visible where they search for options. At HubSpot, “surround sound” is the name Alex Birkett gave to a program that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g.

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

seo.co

JANUARY 12, 2021

Their findings can have a positive, negative, or neutral effect on your ranking in the search results. Previously, SEO strategists strived to obtain backlinks from reputable.edu or.gov websites since they were absolutely sure that these domains would get them the top spot on SERPs. However, this isn’t true.

SEO 75

SEO Lead Scoring Lead Ranking Domain 75

Conductor

APRIL 12, 2022

Previously, when thinking about page experience, the primary focus was on the experience of mobile pages, but with Google’s latest update, the search landscape is shifting like sand in an hourglass. In September 2021, Google rolled out its page experience update for mobile. What does the Google page experience update for desktop mean.

Google 105

Google SERP Keywords SEO 105

SmartBug Media

SEPTEMBER 29, 2021

Schema markup, or structured data, is a snippet of code you add to your website pages that helps search engines better understand and define your content. Structured data can define everything from videos to local SEO , and it can help you appear on the search engine results page (SERP). The Recent Evolution of Schemas.

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98

Brightedge

NOVEMBER 17, 2021

In mid-October 2021, Google began gradually rolling out continuous scrolling for mobile search results for English-language searches in the U.S. With continuous scrolling, what may previously have been a low-performing page two or three search result will likely reach more people. How to Optimize for Continuous Scrolling.

Google 85

Google SEO SERP CTR 85

Scoop.it

JANUARY 4, 2022

Thank God, the birth of the Internet and search engines have reshaped the marketing world. Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO. In this article, we’ll shed light on the vital role of SEO in digital marketing 2021 and why all your effort to boost SEO will definitely pay off.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Outbrain

MARCH 8, 2021

When it comes to SEO and news publishing, to say that 2021 is going to be an interesting year is an understatement. Google News performance report was added to Google Search Console: The report joins the normal search and existing Discover report to allow news publishers to examine the traffic coming from news.google.com and Google news apps.

SEO 34

SEO Trends SERP Lead Scoring 34

Sprout Social

AUGUST 10, 2022

In July 2021, football star Cristiano Ronaldo snubbed the company’s drinks during a presser for the Euro 2020 competition. — GOAL (@goal) June 15, 2021. Negative searches about Coca-Cola dominated the internet. — AverageJonas (@Average_Jonas) September 27, 2021. Improves search results for your brand.

PR 132

PR Work Management Paid Search Agency Planning 132

accelerate agency

JANUARY 4, 2021

It’s one of those hundreds of different terms related to the process of improving the SERP ranking of any webpage. An example would be if the phrase ‘search engine optimisation’ linked to a page specifically about link building. The search engine uses anchor text to determine the relevance of your pages.

SERP 52

SERP Distribution Lead Scoring Lead Ranking 52

RebelMouse

NOVEMBER 19, 2021

The RebelMouse platform features a rich search engine optimization (SEO) toolset that guides writers and editors to think about the right search phrase behind every story. It also empowers users to focus on small but meaningful modifications designed to improve organic search performance.

Optimization 52

Optimization Marketing Websites Lead Scoring Lead Ranking 52

Unbounce

JUNE 15, 2023

With the possibility of AI providing custom-generated responses to digital search queries, folks might soon be less motivated to click through to your website to find the answer they’re looking for. Why bother sifting through endless search engine results when you can have AI explain what you wanna know directly? Like, wildly fast.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

KoMarketing Associates

JANUARY 19, 2022

SEMRush is the workhorse of my SEO toolbox — I use it on a daily basis for position tracking, monitoring changes in SERPs and competitive research. Look, I’m sick of using stock photos, or searching for an icon that has some related symbolism. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

seo.co

AUGUST 2, 2021

The initial introduction of mobile-first indexing was Google’s attempt to make search results as mobile-friendly as possible. According to Search Engine Journal , as of March 2021, John Mueller confirmed that all desktop-only websites will be dropped from Google’s index. Prioritizes mobile results in the SERPs.

SEO 98

SEO CMS Development Domain SERP 98

Conductor

JANUARY 4, 2022

The most common misconception about SEO from marketers is that it’s dead (for context, this is also one of the go-to jokes from fellow search experts). And looking at SEO as being dead is really misunderstanding what search engines are and how they work. Almost $300M invested in the SEO industry in 2021.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Stevens & Tate

JUNE 24, 2021

Although you can still attract a lot of high-quality leads by ranking first through third on Google’s SERP, it’s no longer the first thing that users see. Instead, the first thing that appears on Google’s SERP is their featured snippets. Learn More about Google’s SERPs. Optimize For Voice Search.

Inbound Marketing 72

Inbound Marketing Marketing Strategy Marketing & Strategy Effectiveness 72