Walker Sands

JULY 29, 2021

With an increasing number of B2B tech brands vying for media attention, our Seattle team has continued to help our West Coast clients stand out from the crowd, reach key target audiences and earn credible recognition through strategic public relations programs that secure strong media results.

Public Relations 98

Public Relations PR Ideal Customer Profiles Advertising Agencies 98

Sprout Social

FEBRUARY 8, 2021

With Sprout’s Advanced Listening query builder, teams like sales, product, public relations and more can better understand how to connect their audience with relevant content and products. With listening, public relations teams can see the signs of an emerging crisis and then retroactively track how that impacts their brand.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier. had left their job in 2021.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Brandpoint

MAY 26, 2021

The PRSA Travel & Tourism 2021 Virtual Conference is taking place on June 15 and 16, and while it might seem ironic given the content of the event, it is taking place entirely online. Thanks to COVID-19 vaccines and falling case numbers, travel and tourism within the U.S. is shaping up to be more exciting than it was in the last year.

Conference 138

Conference PR Advertising Agencies Distribution 138

KoMarketing Associates

APRIL 7, 2021

So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021. Demand Gen Report’s 2021 Content Preferences Study of B2B buyers also found that buyers prefer webinars above all other top content formats, ranked as follows: Webinars: 57% (compared to 54% in 2020). Invest in earned and paid media.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Oktopost

FEBRUARY 2, 2022

It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Meet Jen Spencer. Jen is CEO and a Forbes Council Member.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Marketing Insider Group

JULY 7, 2021

Public relations teams are strategic communicators that manage brand reputation and increase brand visibility by producing media content (traditional and digital) and building relationships in their industry. Internet users in 2021 know a good website from a bad one, and when it’s bad, they’re moving on.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Walker Sands

JULY 27, 2022

Our public relations team plays a vital role at Walker Sands and continues to deliver innovative B2B tech PR programs that receive industry recognition — most recently from the PR Club Bell Ringer and PRSA Skyline awards.

PR 52

PR Public Relations Enterprise Management Ad Agencies 52

Walker Sands

JULY 27, 2022

Our public relations team plays a vital role at Walker Sands and continues to deliver innovative B2B tech PR programs that receive industry recognition — most recently from the PR Club Bell Ringer and PRSA Skyline awards.

PR 52

PR Public Relations Enterprise Management Ad Agencies 52

Oktopost

MAY 20, 2021

Prior to joining Winston, Howard served as Director of Global Business Development & Marketing at a global law firm and expanded client relationships, protected and promoted the firm’s image, and oversaw initiatives related to public relations, communications, and analytics.

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62

Walker Sands

JANUARY 12, 2023

Our public relations department has scaled rapidly as we have established deep expertise and thought leadership in high-growth B2B industries like fintech, HR tech, IT services, martech and retail tech. And the ongoing innovation that continues to take place across the agency ensures we stay at the forefront of B2B marketing trends.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

Walker Sands

APRIL 26, 2021

To better understand of how the PR landscape has shifted over the last year, I attended the PRSA Georgia 2021 Annual Conference: The Path Forward. As PR professionals, it was our job to help our clients navigate these changes, giving them guidance on how to face them head on and what to do next.

Conference 52

Conference PR Paper Paid Search Agency 52

Walker Sands

APRIL 26, 2021

To better understand of how the PR landscape has shifted over the last year, I attended the PRSA Georgia 2021 Annual Conference: The Path Forward. As PR professionals, it was our job to help our clients navigate these changes, giving them guidance on how to face them head on and what to do next.

Conference 52

Conference PR Paper Paid Search Agency 52

Sprout Social

JULY 12, 2022

Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. While there are certainly lessons to learn from these public relations debacles, there is perhaps even more to take away from successful responses. Packaging update.

Examples 111

Examples Brand Identity Branding Public Relations 111

Hinge Marketing

FEBRUARY 19, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. Purchase the 2021 High Growth Study: Technology & Software Edition. Purchase the 2021 High Growth Study: Technology & Software Edition. Which firm is yours? See Figure 8.)

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

Vidyard

AUGUST 4, 2021

August 04, 2021 – Looking to increase company morale and make customers more likely to engage in the new digital-first business world? That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S. KITCHENER, Ont. Use more video. Sign up for Vidyard for free: [link].

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Vidyard

JANUARY 19, 2022

Vidyard conducted its latest survey with independent market research firm Atomik Research, with more than 500 financial services professionals, between November 22-26, 2021. Respondents were asked how they felt about remote work, a potential return to the office, and their productivity while working from home. The margin of error?for

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

Vidyard

FEBRUARY 23, 2022

22-26, 2021. Media Contacts: Josh Swarz, Big Valley Marketing for Vidyard – press@vidyard.com Sarah Duckett, Public Relations & Communications, Vidyard – duckett@vidyard.com The post Vidyard Study Finds 87% of Financial Services Professionals Say Their Technology at Work is in “The Dark Ages” appeared first on Vidyard.

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Sprout Social

JANUARY 18, 2022

Kevin, congrats again for being part of the #YouTubeBlack Voices Fund Class of 2021! — Susan Wojcicki (@SusanWojcicki) December 17, 2021. Investor relations. Early in 2021, a thread on the popular subreddit r/WallStreetBets caused the GameStop (GME) stock to skyrocket by over 7,200%. Media relations .

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

accelerate agency

NOVEMBER 23, 2022

Since March 2021, accelerate agency has helped Dialpad increase its non-branded organic weekly traffic value by a staggering 4,130%. The US Agency Awards are open to all agencies in America of any type, not just SEO agencies, from marketing to public relations, to media buying. This is a huge moment,” he said.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Campaigns 52

accelerate agency

NOVEMBER 23, 2022

Since March 2021, accelerate agency has helped Dialpad increase its non-branded organic weekly traffic value by a staggering 4,130%. The US Agency Awards are open to all agencies in America of any type, not just SEO agencies, from marketing to public relations, to media buying. This is a huge moment,” he said.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Campaigns 52

accelerate agency

NOVEMBER 23, 2022

Since March 2021, accelerate agency has helped Dialpad increase its non-branded organic weekly traffic value by a staggering 4,130%. The US Agency Awards are open to all agencies in America of any type, not just SEO agencies, from marketing to public relations, to media buying. This is a huge moment,” he said.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Campaigns 52

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Sign up for Vidyard for free: [link].

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Litmus

APRIL 19, 2021

In scenarios where there is a large impact, you may need to get your public relations, legal, call center, social media, and other teams involved. Last updated April 19, 2021. Does the mistake warrant wider damage control? Some email marketing mistakes go well beyond subscribers. Try Litmus for free ?.

Email Marketing 101

Email Marketing Deliverability Public Relations Landing Pages 101

Sword and the Script | B2B

NOVEMBER 17, 2020

The 2021 B2B Content Marketing Benchmarks, Budgets, and Trends Report by the Content Marketing Institute and MarketingProfs is an example. And that’s the better point: content marketing and public relations need each other. I don’t agree. >>> Looking for a consulting partner with proven PR and content chops?

B2B Marketing 62

B2B Marketing Content Marketing Ad Building B2B 62

Walker Sands

MARCH 22, 2022

And last year was no exception — in 2021, we grew revenue by 41% and expanded to the East Coast through our acquisition of March Communications , adding offices in Boston and Atlanta. But none of this growth would be possible without the work of the talented employees and leaders at our agency.

Demand Generation Agencies 52

Demand Generation Agencies PR Work Management Marketing Management 52

Vidyard

FEBRUARY 23, 2022

22-26, 2021. Media Contacts: Josh Swarz, Big Valley Marketing for Vidyard – press@vidyard.com Sarah Duckett, Public Relations & Communications, Vidyard – duckett@vidyard.com The post Vidyard Study Finds 87% of Financial Services Professionals Say Their Technology at Work is in “The Dark Ages” appeared first on Vidyard.

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

Champion Communications

OCTOBER 16, 2020

Prior to her role at Bubble, she gained experience in both B2B and B2C Public Relations whilst freelancing with UK and US companies in a variety of sectors including Media, Advertising, Lifestyle, Tech and Film. “To Amisa joins Champion after nearly two years at Bubble Agency, a Media and Entertainment Technology PR consultancy.

Paid Search Agency 90

Paid Search Agency PR Advertising Agencies Public Relations 90

Salesforce Marketing Cloud

JANUARY 31, 2022

One company doing just that is Deloitte, which in 2021 launched its proprietary Trust Measurement Platform which identifies 17 measurable trust domains for its clients. LinkedIn saw a 29% year-over-year (2020-2021) increase in its U.S.-based The numbers are small, but the role is growing.

Companies 98

Companies Ethics Differentiation Thought Leadership 98

EveryoneSocial

JANUARY 25, 2022

December, 2021. As we close out the first month of 2022, we have a chance to reflect on what made the close of 2021 great: our Rockstar of the Month, Alex Bae!

Curation 52

Curation Public Relations Communities Promotion 52

Vidyard

SEPTEMBER 22, 2021

KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. To learn more, visit www.demandmetric.com.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

Meerkat Marketing

OCTOBER 21, 2020

With the uncertainty and confusion of COVID-19 protocols and what language is acceptable to use in marketing materials and campaigns, business owners and marketers are looking for an adaptable, strategic direction and plan for their companies moving forward into 2021. . A Strategic Marketer at a Fraction of the Cost.

CMO 89

CMO Marketing Budget Creation Paid Search Agency Advertising Agencies 89

Vidyard

JUNE 30, 2021

June 30, 2021 – Vidyard and Media One Creative today announced the release of “ re:connection ,” a short documentary film exploring how video creates human connections in a digital business world. KITCHENER, Ont. Thousands of businesses and millions of people around the world rely on Vidyard for their video needs.

Video Marketing 65

Video Marketing Paid Search Agency Business Broadcasting 65

Biznology

APRIL 8, 2021

pic.twitter.com/9qa88DlkAZ — Nike (@Nike) March 14, 2021. — Allyson Felix (@allysonfelix) March 15, 2021. The ad (launched, of course, during Women’s History Month) to promote Nike’s new maternity line is winning praise here, there, everywhere. To every mother, everywhere: you are the toughest athlete.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Biznology

MARCH 31, 2021

pic.twitter.com/9qa88DlkAZ — Nike (@Nike) March 14, 2021. — Allyson Felix (@allysonfelix) March 15, 2021. The ad (launched, of course, during Women’s History Month) to promote Nike’s new maternity line is winning praise here, there, everywhere. To every mother, everywhere: you are the toughest athlete.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

B2B Marketing Directions

JANUARY 29, 2022

Havas Media Group (2021) - 73% of surveyed global consumers said brands must act now for the good of society and the planet, 64% said they preferred to buy from companies with a reputation for having a purpose other than profit, and 53% said they are ready to pay more for a brand that takes a stand on environmental and social issues.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Sign up for Vidyard for free: [link].

Top of Funnel 50

Top of Funnel Generation Media Digital Marketing Funnels 50