Contently

JULY 27, 2020

With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. Smart marketing leaders are planning to shift that budget to content, as it’s more or less impossible to do good digital marketing without great content.

Cost per Lead 214

Cost per Lead Cost Per Click Planning Content Marketing 214

Customer Experience Matrix

DECEMBER 13, 2020

Media Everyone knows the pandemic accelerated the shift towards online media that was already under way. Another is the continued misbehavior of Facebook and other social media firms and increasing resistance by regulators and consumers. That one is worth a channel of its own.)

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Contently

DECEMBER 10, 2020

As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. As we prepare for 2021 and think through budget, headcount, and strategy, here are five areas top of mind for me. Remaining agile.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Launch Marketing

DECEMBER 8, 2021

2021 was a year of adapting to challenges, changes, and the unexpected. To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends. Blog: A Guide to Social Media Marketing for B2B Executives.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Biznology

MARCH 9, 2021

In fact, among marketers recently surveyed by UK video producer Wyzowl, most (67%) who were not using video last year, plan to start using it this year. Among trends they see taking off in 2021 are these: 1. Social Media Video. Among trends they see taking off in 2021 are these: 1. Social Media Video. Live Video.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Liveintent

DECEMBER 1, 2021

To better understand how publishers are preparing to tackle identity and monetization in a post-third-party cookie world, LiveIntent partnered with CoLab Media Consulting and Beeler.Tech in the production of the Rev Ops Barometer H2 2021. Data monetization plans. Here are those findings. Very important. Not important.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Have a Formal Marketing Plan. Partner with a Marketing Agency. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

SendX

MARCH 16, 2021

Besides, take a look at social media, almost all contents are visual there. Receive millions of shares in social media How to use an Infographic in Your Email Marketing Campaign? The most painless option is a paid plan. Let's say you want to create a social media-related infographic. So, congratulations to you.

Email Marketing 304

Email Marketing Planning Practices Best Practices 304

Bionic

JULY 14, 2021

Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions. ROAS is the Growth KPI.

ROAS 54

ROAS Media Plans Paid Search Agency Media 54

Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021. — Xbox (@Xbox) September 9, 2020.

Stats 145

Stats Marketing & Strategy Marketing Strategy Planning 145

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Source: Content Engagement Report 2021 from PathFactory.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Sprout Social

JANUARY 26, 2021

Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. The social media do’s and don’ts for 2021.

Social Media 143

Social Media Media Burn Rate Tagging 143

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. you are not just posting content on social media.

Social Media 137

Social Media Social Marketing Media Work Management 137

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. So how should we continue in 2021? What 2021 online advertising trends will we be considering? In 2021, advertising will require a focus on efficiency and effectiveness. Those who honed in on their online advertising strategies thrived.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. In January 2021, TikTok was the second most downloaded app in the world.

Stats 141

Stats Planning Paid Search Agency User-Generated Content 141

Webbiquity

DECEMBER 19, 2023

. #9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Yet too many marketers and brands go about social media marketing the wrong way. Affiliate sales support independent publishing. #6:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

ClearVoice

JUNE 17, 2021

Social media platforms continue to evolve and grow, and so do their respective user bases. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement. So what is the state of social media for 2021? The state of social media in 2021: demographics. Global usage.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Between January and August 2021, entertainment ads featuring video experienced a click-through-rate (CTR) uplift of 442.86% compared to average display creative.

Display 98

Display Advertisements Advertising Trends 98

Conductor

NOVEMBER 11, 2020

As we all start to finalize our plans and investments for 2021, we thought it would be a perfect time to reflect on all that we’ve learned over the past six months and how we can collectively best prepare for 2021. It requires ongoing focus and investment and long-term planning. – Nick Gallagher, Conductor.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Bionic

DECEMBER 31, 2021

Despite the challenges of 2021, I’m proud to report the team here at Bionic made significant progress through big upgrades to our software for advertisers , agencies , and ad sales teams. “Tres Comas” Media Planning Tool. “Tres Comas” Media Planning Tool. Ad Spots Media Buying Tool.

ROAS 52

ROAS Advertising Agencies Paid Search Agency Broadcasting 52

Unbounce

JANUARY 13, 2022

After a turbulent 2020, we all probably hoped that 2021 would be a clean slate. In 2021, with loads more online competition, the focus shifted to standing out online —to 40% of small businesses , that’s their biggest fish to fry in the coming years. Thanks for the lessons, 2021. Please, just no more Tiger King.)

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Sprout Social

JUNE 23, 2021

And of course, promoting these materials and how-tos is central to the brand’s social media strategy. — Zendesk (@Zendesk) April 26, 2021. People overwhelmingly take to social media to speak their minds. — Julien Paffumi (@jpaffumi) April 29, 2021. — Evernote (@evernote) April 22, 2021.

Work Management 126

Work Management Webinar Metrics Effectiveness Marketing & Strategy 126

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. And only 12% plan to add email staff. So, what do you need in your toolkit to master email marketing in 2021? Email marketing trends to watch in 2021. Image Source. Prioritization.

Budget Programs 136

Budget Programs Work Management Marketing Management Email Marketing 136

seo.co

FEBRUARY 16, 2021

The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity. As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Brandpoint

MAY 26, 2021

The PRSA Travel & Tourism 2021 Virtual Conference is taking place on June 15 and 16, and while it might seem ironic given the content of the event, it is taking place entirely online. Two of our media team members will be attending the event. My husband and I are planning for a summer road trip, camping with our pup.

Conference 138

Conference PR Advertising Agencies Distribution 138

ConvertKit

OCTOBER 29, 2021

Today, I’m giving you a step-by-step Cyber Monday 2021 marketing plan to promote your products, reach a wider audience, and increase sales. This year, Black Friday is Friday, November 26, 2021 with Cyber Monday happening on Monday, November 29, 2021. Your step-by-step Cyber Monday 2021 marketing strategy.

Creativity 98

Creativity Landing Pages Cross-Selling Template 98

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A powerful pitch, regardless of the circumstances, requires preparation, proof of concept and a plan for execution. What’s the big idea?

Social Media 125

Social Media Social Marketing Campaigns Planning 125

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. The Impact of COVID-19 on B2B Marketing 2021 COVID-19 has had a major impact on the global economy. These changes are likely to impact businesses long into 2021 and beyond.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Zoominfo

AUGUST 5, 2021

That’s why putting plenty of focus on sales enablement will be crucial for 2021. The Elements of a Winning Sales Enablement Strategy for 2021. Give your top performers the floor, and let them share their experience — everything from follow-up and social media selling strategies to the contents of their sales anecdote playbook.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

ConvertKit

NOVEMBER 20, 2020

Why focus on growing your email list in 2021? Ready to start growing your email list in 2021? That’s why it’s crucial to focus on growing your email list in 2021. Why focus on growing your email list in 2021? But in 2021, growing your email list is what will give your business the strongest boost. Jump ahead.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Shelby?????

Brand Identity 129

Brand Identity Branding Lock-In Communities 129

Champion Communications

JANUARY 13, 2021

And while the disruptions are likely to continue in 2021, there is still the chance to continue to transform and revitalise PR and communications strategies. When the crisis first hit, pre-COVID comms plans and collateral were quickly put-on hold to avoid landing in hot water by appearing insensitive to the current climate.

PR 62

PR Gartner B2B Sales Sales Cycle 62

ConvertKit

JANUARY 15, 2021

2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. So without further ado: here’s the ultimate list of email marketing statistics for creators in 2021! According to Statista, 319.6

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Digilant

DECEMBER 1, 2020

Without further delay, let’s jump into the digital marketing trends of 2021. Increase Social Media Engagement. As social interactions remain limited due to the novel coronavirus, engagement on social media will retain its importance. Furthermore, engagement on social media comments is also vital. Communicate Availability.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Trends 78

Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Marketers will plan asynchronous events that plug into the funnel. Virtual Events.

Trends 101

Trends Marketing AI Work Management Planning 101