Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Generate qualified leads.

Paid Content 140

Paid Content Social Media Campaigns Media 140

Zoominfo

FEBRUARY 5, 2021

In today’s post, read about building a B2B sales funnel that sales teams can deploy now to bring more qualified leads over the finish line. That might include watching your product videos, reading blog posts, or listening to your podcast. Thank you, Marketing ). What Is a B2B Sales Funnel? Is there more than one?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Oktopost

JULY 29, 2021

Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Giles has a Physics degree from Durham University and is a qualified Chartered Accountant.

Ethics 62

Ethics B2B Thought Leadership Transparency Thought Leadership 62

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. And, if you're a marketing manager on a tight budget, you might only be interested in tactics that directly benefit your bottom line. Data Source.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Here’s a list of the go-to-market trends you should incorporate into your 2022 planning. .” It’s estimated that U.S.

Trends 100

Trends Planning Lead Scoring Lead Ranking 100

Vidyard

FEBRUARY 15, 2022

KITCHENER, Ontario – February 15, 2022 – Vidyard , the video platform for business, today announced the winners of the 2021 Video in Business (VIB) Awards. The Video Mastery Awards recognize teams using video to reimagine how they market, sell, and collaborate in a digital-first world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Prospects and leads alike are interacting with more and more people on the path to purchase. Landing pages.

Paid Search Agency 116

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 116

Golden Spiral

MARCH 10, 2022

Is your entire marketing effort powerful and thorough enough to get someone to not only know your company’s name but to be your cheerleader in internal discussions? Here are a handful of ideas for blog posts, podcast episodes, and videos. As marketers, we have become obsessed with numbers, stats, and metrics. And it’s paid off.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Madison Logic

AUGUST 15, 2022

NEW YORK, NY — Aug 16, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced it was ranked No. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. 3690 on Inc.

Account Based Marketing 52

Account Based Marketing Multi-Channel Paid Search Agency Peer-to-peer 52

Scoop.it

JANUARY 28, 2021

B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. Here’s a chart that throws light on how brands carry out B2B email marketing and its best practices.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Heinz Marketing

SEPTEMBER 28, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 129

Top of Funnel Work Management Marketing Management Forecasting 129

Heinz Marketing

OCTOBER 12, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 127

Top of Funnel Work Management Marketing Management Cold Calling 127

Outgrow

SEPTEMBER 8, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Freelancer of the Month ‘Pierre Zarokian’ for our monthly podcast – ‘ Marketer of the Month ’! Effective lead generation channels other than SEO to invest in. Welcome to another episode of Outgrow’s Marketer of the Month.

Wikipedia 98

Wikipedia SEO Work Management Tactics 98

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

DECEMBER 5, 2019

With the proliferation of technology & the Internet of Things (IoT), the B2B marketing world has transformed & evolved. Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI B2B Marketing Trends Top of Funnel 110

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages. Very often, it turns out.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Heinz Marketing

MARCH 29, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Sales Management 114

Sales Management Top of Funnel Peer-to-peer Sales Qualified Leads 114

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. Marketers: you’ve spent your careers developing incredible publicity skills! Just do it.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Oktopost

FEBRUARY 28, 2022

On the other hand, a weak brand could lead to 10% more spending on each new hire. Employer branding is the marketing of the experience your employees and potential candidates have through your recruiting, employment, and ending of professional relationships with employees. What is an Employer Branding Strategy.

Work Management 136

Work Management Marketing Management Paid Search Agency Companies 136

MKT1

MAY 5, 2023

To succeed, startups must have a great product, founders, and win on go-to-market. And marketers don’t invest—less than 1% of investors are marketers. So, we have a huge gap in the startup ecosystem—investors who help founders with marketing. We have a few more spots for B2B Startup Marketing Leaders.

Startups 59

Startups Marketing Analytics Tools Paid Search Agency Advertising Agencies 59

KoMarketing Associates

JANUARY 13, 2021

Facebook for B2B marketers? Should that really be a priority in 2021? Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. 46% of B2B marketers use it , too – more than the 33% of B2B marketers who use LinkedIn. We like these ten best.

Facebook 293

Facebook B2B Marketing Practices B2B 293

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Contents 1. Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Heinz Marketing

DECEMBER 20, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Peer-to-peer 68

Peer-to-peer Communities CMO B2B Sales 68

Oktopost

JULY 12, 2021

Capturing potential clients’ attention and keeping it is a strategic dance of accurately timed, designed, and placed content summed up in one term – lead generation. . Lead generation is also the greatest challenge to 61% of marketers , who struggle to generate consistent and high-quality traffic and leads.

Lead Generation 87

Lead Generation Marketing Qualified Leads Top of Funnel Lead Ranking 87

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Contents 1. Embrace Analytics 6.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

B2B Digital Marketer

OCTOBER 13, 2020

Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. 01:20 – Joey Knecht’s background in B2B Digital Marketing. 07:23 – Rethinking marketing and sales. Timestamps/Outline.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Industry and market. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Traditional marketing costs 62% more than CM.

Lead Ranking 363

Lead Ranking Content Marketing Planning Paid Search Agency 363

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. After reading this post, you’ll be inspired by successful video content marketing examples. 1) Podcast Videos: a16z Podcasts have been taking storm over the last several years.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Single Grain

SEPTEMBER 25, 2023

We’re experiencing the biggest slowdown in inflation since 2021, and it gives many a reason to believe there’s light at the end of the tunnel. So, what’s the rundown for marketing in this topsy-turvy economy? Many marketers are likely to continue being cautious when it comes to advertising. Throw in the towel?

Cost per Acquisition 52

Cost per Acquisition Marketing Budget CPA Paid Search Agency 52

Engagio

DECEMBER 4, 2023

Her passion lies in outbound prospecting and building high-performing SDR functions by fostering collaboration across the organization, particularly with Sales and Marketing. Now, as a team lead at Orum, he manages a team of 13 SDRs. She’s passionate about enhancing sales and marketing efficiency and productivity.

Enterprise Management 133

Enterprise Management Marketing Analytics Tools Cold Calling Work Management 133

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. Plus plenty of tips from the other side: how to land a job as a Marketing Director.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Single Grain

AUGUST 17, 2021

One of the most important hires in your company is the VP of marketing. Since the VP of marketing role requires an solid understanding of the market, vast knowledge of sales generation, demand generation and overall brand building, hiring the perfect person for the job can be challenging. What Is a VP of Marketing?

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. How to Measure Content Marketing. Content Marketing Tools.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106