Webbiquity

MAY 3, 2022

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. Demand for podcasts has also increased. While both the number of events and attendance are expected to rise this year versus 2021 (hardly shocking), they won’t quite return to 2019 levels.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Marketing Insider Group

SEPTEMBER 6, 2021

Audio marketing is currently a hot topic. Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far. Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next.

Planning 324

Planning Tips Paid Search Agency Marketing & Strategy 324

Sprout Social

FEBRUARY 1, 2021

This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. Gone are the days of stiff marketing speak.

Social Media 137

Social Media Social Marketing Media Work Management 137

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

FMG Suite

OCTOBER 26, 2021

Give your marketing a boost with five of our favorite articles from the week, which includes writing strong meta tags, predictions for social media in the coming year, marketing tips for advisors and a whole lot more. Your Search Engine Name Tag—What Are Meta Tags and How To Write Good Ones via Perfectly Planned Content.

Trends 52

Trends Tagging Social Media Planning 52

FMG Suite

NOVEMBER 2, 2021

It’s hard to believe that there are only two months left in 2021. How (And What) Financial Advisors Should Outsource via The Podcast Factory. If you are looking to outsource your work, then give this podcast a listen. Digital marketing through blogging. Get all the insight in this podcast. Happy November!

Trends 52

Trends Inbound Marketing Conversion Rate Marketing Prospects 52

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. Number of email users worldwide in 2021: 4.15

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Confessions of a B2B Marketer

APRIL 13, 2021

In this episode of Confessions Of A B2B Marketer I share: ? What happened when we acquired another podcast agency ? Lesson's from this growth you can apply to growing your marketing team Enjoy this episode. Keyword tracking It's a no brainer ;) Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

Paid Search Agency 52

Paid Search Agency Advertising Agencies Outreach Ad Agencies 52

FMG Suite

DECEMBER 21, 2021

We know that everyone is busy with the hustle and bustle of the upcoming holiday, so take the time to slow down and check out five of our favorite marketing and financial articles from the week so that you can close the year out strong. 8 Steps to Creating a Repeatable Content Production Process for Your Firm via Three Crowns Marketing.

Trends 52

Trends SEO Opinions Marketing Prospects 52

ConvertKit

NOVEMBER 20, 2020

Why focus on growing your email list in 2021? Ready to start growing your email list in 2021? Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. Many people talk about email marketing as if it’s the secret to success as a creative business owner.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Outgrow

JUNE 16, 2021

Outgrow’s Marketing Calendar 2021 [Top Events + Holidays]. Struggling with your marketing campaigns? In this blog, we talk about Outgrow’s top-class marketing calendar! Sit tight as we give some amazing ideas, templates, and much more that you can use to get right back into your marketing game! Blog Ideas.

Outgrow 52

Outgrow Planning Webinar Metrics Paid Search Agency 52

FMG Suite

NOVEMBER 9, 2021

We’re sharing 5 of our top articles from the past week on everything from creating a stronger first meeting to SEO tips in your email marketing and much more. 5 Simple Tips for SEO + Email Marketing Flywheels via Moz. An Advisor Client Event Is Not a Marketing Plan via SEI. via Sara Grillo Podcast.

Trends 52

Trends Copywriting SEO Planning 52

Hubspot

JULY 5, 2021

While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles. Plus, you can use analytics to better understand your marketing data.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Contently

JULY 12, 2021

“Investment banking is just glorified content marketing.” ” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. A subreddit upended the stock market, and Bitcoin almost got to the moon. Chen’s right.

Process 172

Process Planning Work Management Marketing Management 172

Golden Spiral

AUGUST 26, 2021

Nevertheless, Golden Spiral made the pilgrimage west from Nashville to support exhibiting and attending clients and record a few episodes of our podcast, Studio CMO. Plan Ahead. Plan Ahead. We put a plan in place to encourage booth traffic and it worked! The trade show is not the end of a marketing initiative.

Trade Show 62

Trade Show Work Management Marketing Management Paid Social Agency 62

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. Another 59% used owned and earned digital channels such as social marketing, the website, SEO and mobile marketing.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. Users will find richer knowledge graphs providing a variety of content formats instead of just written words, from images to videos and podcasts.

Lead Ranking 132

Lead Ranking SERP Content CAN-SPAM 132

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. TikTok became the most downloaded app in 2021 and has continued that trend in 2022.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Top Rank Marketing

FEBRUARY 7, 2024

Marketers must continuously assess and adapt their marketing technology stack to remain competitive, meet evolving customer expectations, and seize new opportunities in the digital landscape. Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024.

Digital Transformation 112

Digital Transformation B2B Advertising Benchmark Gartner 112

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

MindFire

JULY 19, 2021

I want to share some thoughts and observations that I believe you will find helpful as you think about the state of direct mail and where marketing and communication are headed. For most B2B organizations, 2020 and the first half of 2021 were anything but easy. The result? THE “SILENT” SHIFT IN CONSUMER BEHAVIOR.

Advertising Agencies 75

Advertising Agencies Work Management Paid Search Agency Distribution 75

Marketing Insider Group

JULY 13, 2021

It’s 2021, so it’s a fair bet we all know that email marketing is important. Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. In short: people like to feel special, and through personalized email marketing you can provide special experiences for your subscribers.

Top of Funnel 362

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 362

Biznology

JANUARY 10, 2022

Our contributors predict that data privacy, cyber security, social media, AI and voice will be areas of focus for business, marketing and more – and we reflect on why we make New Year’s Resolutions. The Great Resignation seemed to be most-used phrase last year as millions of Americans left their jobs in 2021. Jen McClure. Mike Moran.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. And in 2021, the roadmap isn’t straightforward or apparent.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 112

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 112

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. percent) and conversions (24.7 The reason?

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Pam Didner

SEPTEMBER 8, 2021

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Although I work with marketers on career planning, I tend to focus on a specific set of skills that people need to hone to “be ready” when opportunities strike.

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

Martech

NOVEMBER 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and we’re nearly there. If you’ve been planning and implementing holiday shopping campaigns, you’re almost at the point at which you can sit back and see what happens.

Privacy 88

Privacy Internet Marketing Advertising Agencies Planning 88

Hubspot

APRIL 19, 2021

There are 72,000 new podcast episodes each day — which means there are five new podcasts made every six seconds. million total podcasts, and 47 million total episodes. Which is all to say: The podcast industry is rapidly growing. Lesson 1: There are a lot of podcast listening platforms.

Hubspot 78

Hubspot Cross-Selling Cost Per Thousand CPM 78

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Paid Content 141

Paid Content Social Media Campaigns Media 141

Salesforce Marketing Cloud

MARCH 28, 2023

Each business function “spoke” (marketing, sales, service, etc.) AI = more productive employees, better customer interactions Einstein GPT, the world’s first generative AI for CRM, delivers AI-created content for sales, marketing, service, commerce and IT. It’s a game changer.

Marketing AI 96

Marketing AI Paid Search Agency Enterprise Management Companies 96

Martech

MAY 27, 2022

As marketers, you have to stay on top of your game by keeping up to date with industry trends. As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2% in the overall marketing budget and a 16.2%

Advertising Agencies 107

Advertising Agencies Advertisements Advertising Mobile Advertising 107

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Brand storytelling.

Youtube 139

Youtube Trends Marketing & Strategy Content 139