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5 Reasons to Add Podcasts to Your Marketing Mix

Navigate the Channel

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s GarageBand software.

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20+ Content Marketing Statistics to Help You Make the Most of 2021

ClearVoice

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. What's the state of #contentmarketing in 2021?

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The 10 Most Fascinating People in B2B Marketing in 2020

Biznology

LeadFabric helps companies across EMEA upgrade their marketing stacks. Koen thinks the big news in B2B for 2021 will be “sales engagement” technologies like Drift , to ease the load carried by SDRs. Moss , marketing executive in the media world, was an early adopter and advocate of podcasting as a driver of B2B revenue.

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Content Marketing Rewind: The Top Content Marketing Trends from 2022

ClearVoice

Video has been going strong and leading the way in marketing for a few years, but TikTok has taken short-form video content to a new level. TikTok became the most downloaded app in 2021 and has continued that trend in 2022. Audio content and podcasts. Dubbed the Joe Rogan podcast formula, video podcasting is now a thing.

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How to Target B2B Customers in a Work-From-Anywhere World

Digilant

This also means that marketers should reconsider legacy tactics that may no longer be relevant to today’s B2B customers. Consider that 60% of all B2B technology buyers in 2021 are Millennials. They’re much more likely to respond to podcast advertising, social media, and email B2B targeting strategies. .

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5 Ways to Grow an Audience for Your Podcast

Contently

Mat Zucker is co-lead of the global marketing practice at Prophet, and has helped brands including Johnson & Johnson and CIT Group launch their first podcasts. Two million podcasts. The podcast shelf is that crowded, according to October 2021 data. Defining podcast success. 48 million episodes.

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Sales Pipeline Radio, Episode 253: Q & A with Kris Rudeegraap @rudeegraap

Heinz Marketing

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you’re listening to us on the podcast, thank you very much for downloading, for subscribing. We cover a wide range of topics, with a focus on sales development and inside sales priorities.