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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

Now, a new report from PathFactory, the Content Engagement Report 2021 , sheds more light on how B2B buyers are consuming content and how B2B marketers may want to adapt in 2022. “Engagement times increased substantially in 2021, with average session time up by 46.6% Vendor content is attracting more visitors per account.

Research 347
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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. While both the number of events and attendance are expected to rise this year versus 2021 (hardly shocking), they won’t quite return to 2019 levels. Even more significant is a 428 percent increase over March 2021.”

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

The management team expects marketing to lower customer acquisition costs. If you’re still doing it old-school, these repetitive, mundane tasks are probably costing your business more in the long-run. The post 20 B2B Marketing Strategies That Will Deliver Success In 2021 appeared first on Marketing Insider Group.

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2021 Year in Review

Bionic

Despite the challenges of 2021, I’m proud to report the team here at Bionic made significant progress through big upgrades to our software for advertisers , agencies , and ad sales teams. Vendor Bill Reconciliation. Also in April, you got a new vendor bill reconciliation and payment system. QuickBooks Integration.

ROAS 52
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What to Look for in a Content Syndication Vendor

PureB2B

However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful practices content syndication vendors use to ensure you’re getting a quality return on your content investment. What to Look for in a Content Syndication Vendor. High Quality Data.

Vendors 62
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Is Marketing Automation worth it for small businesses in 2021?

Net-Results

” I’ll move the question into the coming year: is marketing automation worth it for small businesses in 2021? ( As a small business, the last thing you need is unexpected costs. Always ask what the vendor will do to train you and how they will continue to support you even after your onboarding period. Yes, it is.